Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Wechat case studies: we currently have 3.

Any agency or media owner can submit case studies to our team and these 3 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Cannes Lions winner: GSK wins top pharma prize for WeChat health testing tool

GlaxoSmithKline shone a light on Chronic Obstructive Pulmonary Disease with a smart health camapign on WeChat in China, winning the top Cannes Lions Grand Prix in the pharma category in the process.

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04/07/2019  |  Full story...

How KLM used chat apps to boost brand engagement in China

KLM wanted to create a smarter customer service experience via WeChat to engage with customers in China. This case study looks at how the Dutch airline giant worked with Nexmo to create a more efficient customer service platform for the modern consumer.

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28/04/2016  |  Full story...

WeChat Case Study: Pepsi ‘brings happiness home’ for Chinese New Year

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During the lunar new year period, Chinese people send good wishes to friends and family. This case study looks at how PepsiCo, as part of a huge annual holiday campaign called "Bring Happiness Home," gave the tradition a twist.

13/05/2014  |  Full story...

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