Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 2 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Warner Breaks saw a 2000% increase in its return on investment in email marketing and a 48% increase in open rates when it began working with RedEye. Using RedEye’s segmentation and event-driven email tools, Warner was able to obtain and utilise detailed information about online customer activity and use this data to automatically send timely and highly targeted emails. RedEye also advised Warner Breaks on the most effective creative designs in order to improve deliverability rates.

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31/07/2007

To target older consumers online, Warner Breaks (part of Bourne Leisure Group, which also runs Butlins, Haven and British Holiday) decided to revamp its email marketing. RedEye was employed to manage the email campaigns and agency Sonaa to design the creative. New customers were acquired by competitions and third party promotions, run through the sites such as Cheapflights.co.uk and Teletext holidays. Since Warner began working on the new programme it has seen 2000% return on investment.

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30/07/2007