Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Vodafone case studies: we currently have 4.

Any agency or media owner can submit case studies to our team and these 4 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Mobile case study: Vodafone tackles stuttering with rap app

Vodafone, in collaboration with DDB & Tribal Amsterdam, the Dutch Stuttering Federation (NFS) and stutter ambassador singer Sanne Hans, has developed an app called ‘Get The Flow’ that helps children to speak more fluently by using specially created rap exercises.

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10/04/2018  |  Full story...

Paid search remarketing case study: Vodafone and Microsoft

Vodafone worked with Bing to help the telecoms brand drive innovation, improve their search strategy and increase customer acquisition. This case study looks at how the mobile network got 20% increase in its click-through rate and saw a 27% reduction in its cost per click year on year.

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05/10/2017  |  Full story...

Search case study: Vodafone ‘Structured Snippets” boosts search CTR 100%

Vodafone used structured snippets in Google AdWords to improve ad relevancy, sees click-through rate increases of up to 100%.

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07/02/2017  |  Full story...

Mobile money case study: How M-Pesa is driving Africa’s cashless future

While many customers in the US are only just getting used to Apple Pay, mobile money services such as Vodafone’s M-Pesa have been flourishing in Africa for years. M-Pesa (‘M’ for mobile and ‘Pesa’ is Swahili for money) is a mobile phone based money transfer and micro-financing service which launched in African markets in 2007. By 2010, M-Pesa was the most successful mobile phone based financial service in the developing world and it is the African continent which has become the world leader in the adoption of this platform.


30/01/2015  |  Full story...

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