Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 2 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Cross-Media Case study: Dear Visa
This campaign shows how Visa and AKQA used video case studies to give free-of-charge advice to small-business owners. The Business Breakthrough site is specifically targeted to small businesses with only one to five employees. A "live" host, who appears on various animated backgrounds, serves as an emcee of sorts on the Business Breakthrough microsite, introducing each of the video case studies, which are the focal point of this straightforward, uncluttered site.

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03/08/2007

A specially developed site to promote the customer benefits of the partnership between Avis and British Airways. The site recognised returning visitors automatically, delivering tailored offers and benefits based upon the user's Executive Club membership status. Taglab Publisher was used to control when offers were presented, and to whom. Taglab developed a microsite with “remember me” cookie functionality, that stores which tier of the Executive Club each passenger belongs to.

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01/08/2007