Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 2 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Web surfers don’t click on banner ads anymore. Native advertising, advertorials, sponsored posts – quality content is the new king of marketing. This case study looks at how Virgin Mobile took this new approach the social news site Buzzfeed to create an ‘always on’ newsroom to engage the new generation of digital customers.

03/06/2015  |  Full story...

Virgin Mobile USA has launched an interactive video campaign which a viewer can control simply by blinking- provided they are using a webcam. It begins as a fairly straightforward ad explaining why it's a good idea for you to switch your phone contract to Virgin Mobile, but every time you blink, the scene on screen changes, getting more and more ridiculous as time goes on. The technology in the spot works by scanning each viewer's eyes via their webcam so that the computer picks up the action every time they blink. The film is then designed to switch scenes with every blink.

View a trailer for the service here:

Brand: Virgin Mobile | Sector: Mobile | Country: US | Agency/Partner: rehabstudio | Objective: brand awareness, consideration and purchase | Format: YouTube, Video

18/09/2013  |  Full story...