Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 225 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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UK department store Harvey Nichols scooped the Cannes Lions Grand Prix in the film category, with a funny and engaging social campaign that promoted its loyalty app showing real footage of shoplifters (with cartoon faces to protect their identity).

27/06/2016  |  Full story...

Chinese Skincare brand SK-II took on the controversial subject of China’s ‘leftover women’ who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process.

27/06/2016  |  Full story...

To raise awareness of its commitment to sustainability, Nespresso designed an innovative YouTube campaign, with George Clooney and Matt Damon. Featuring a sequential storytelling approach, the campaign was executed across multiple markets through a central campaign “command centre” where brand team’s agencies and YouTube/Google worked closely, making strategic decisions and fast executional adjustments.

20/04/2016  |  Full story...

Nestlé’s Drumstick used a different angle for its Periscope marketing. Rather than running video feeds of its facilities and employees, it made its customers the focal point of the Periscope campaign. This case study looks at how the FMCG giant generated more than 5,000 views and more than 50,000 hearts in just over 12 hours with smart social marketing.

12/04/2016  |  Full story...

Turkish Airlines created the world's first live-streamed flight around the world using Twitter’s Periscope app. This case study looks at how the brand fused new technology with a clever idea and precise execution to get over a quarter million new likes.

12/04/2016  |  Full story...

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…

06/04/2016  |  Full story...

To promote History Channel's newest survival reality TV show Alone, it created a regional campaign using the Oculus Rift as a medium to enhance the consumer brand experience and to give a taste of what it would be like being alone, in the wild. This case study looks at how the TV channel created buzz with a fitting use of new technology.

23/03/2016  |  Full story...

Iconic kids’ toy brand Lego created a highly engaging awareness campaign with Facebook video that re-established its value in developing children’s imaginations.

Lego - What's the Story of a Kronkiwongi from Gramercy Park Studios on Vimeo.

11/02/2016  |  Full story...

With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.

09/02/2016  |  Full story...

Twitter's short form video sharing platform Vine celebrated its third birthday this week.

02/02/2016  |  Full story...

On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy.

21/01/2016  |  Full story...

From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

08/12/2015  |  Full story...

One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile game.

03/12/2015  |  Full story...

A year after its controversial advert showing a Christmas Day truce on the Western Front, Sainsbury's called upon the powers of children's writer Judith Kerr to create a heart-warming Christmas ad that rivaled John Lewis' festive campaign.

03/12/2015  |  Full story...

“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, that paired Coldplay’s Chris Martin with the cast of the hit HBO fantasy series, proved a massive hit on the internet, getting 15 million views.

26/11/2015  |  Full story...

One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment.

26/11/2015  |  Full story...

What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process.

18/11/2015  |  Full story...

In July 2015, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign.

18/11/2015  |  Full story...

With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top.

18/11/2015  |  Full story...

Restaurant chain KFC made its Flying Bucket stunt go viral with Facebook video ads, reaching millions of people throughout the United Arab Emirates in just one week at a cost per view 5X below benchmark.

29/10/2015  |  Full story...

For car manufacturers, one of the most popular sales tools is the “design your own car” utility, which is typically found on the brand’s website. For the launch of the new Mercedes-Benz GLA, Mercedes wanted to target high income millennials who live on social media so decided to bring the “design your own car” utility to them via Instagram.

15/10/2015  |  Full story...

When Colgate India discovered that 47% of the total population in India had never visited a dentist, they decided to launch a nationwide oral health awareness campaign - Oral Health Month. The programme offered free in-clinic dental check-ups, and to boost awareness Colgate launched the “Spreading a million smiles with a mobile” campaign.

15/10/2015  |  Full story...

Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents.

15/10/2015  |  Full story...

In a novel marketing stunt, Burger King invited McDonald's to put aside rivalries for just one day, and make a 'McWhopper' for World Peace Day. But all did not go to plan as its larger rival refused to bite the bait…

27/08/2015  |  Full story...

This year’s Grand Prix winner of the Cannes Lions 2015 Cyber category was sports apparel brand Under Armour for their “I will what I want” advert. The advert featured super model Giselle Bundchen and was created by New York based advertising agency Droga5.

I WILL WHAT I WANT - Gisele Bundchen - Website Case Study from John McKelvey on Vimeo.

02/07/2015  |  Full story...