Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 225 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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KitKat was looking for ways to engage the gaming community and encourage them to turn to the brand for snacking during breaks. Working with JWT London and Google, KitKat developed a concept that gave them a way to talk to gamers directly in gamer language.

09/03/2017  |  Full story...

To market the new horror movie "Rings," the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.

09/03/2017  |  Full story...

Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.

15/12/2016  |  Full story...

Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.

15/12/2016  |  Full story...

Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry.

01/12/2016  |  Full story...

With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week below…

01/12/2016  |  Full story...

Red Bull gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below.

Red Bull - Smart Payphones from LDC on Vimeo.

01/12/2016  |  Full story...

Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors.

01/12/2016  |  Full story...

To mark its sponsorship status for the 2016 Rio Olympics, Samsung told the emotionally powerful story South Sudanese 400m runner Margret Rumat Rumat Hassan- getting 22m YouTube views in the process.

10/11/2016  |  Full story...

This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day.

07/11/2016  |  Full story...

Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors.

07/11/2016  |  Full story...

The 2016 US election has been a particularly divisive affair- but is there anything that Trump and Hilary supporters can agree on? This heart-warming video from Pedigree used hidden cameras to show how dogs can bring people together.

07/11/2016  |  Full story...

This smart online video campaign for P&G’s Secret Deodorant connects 'stress sweat' to generational struggles by addressing the gender pay gap.

26/10/2016  |  Full story...

Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father's advice in person can be- getting 6 million YouTube views in the process.

Gillette - Go Ask Dad - Case Study from Jackie Helfgott on Vimeo.

26/10/2016  |  Full story...

Men’s grooming range Axe increased brand awareness with its empowering message of individuality and a cinematic video campaign for the small screen.

29/09/2016  |  Full story...

To promote the innovative new Colgate Optic White Express White toothpaste, Colgate-Palmolive put YouTube at the core of its integrated media and creative campaigns. By overhauling its marketing strategy and investing more heavily in digital, Colgate scored big and "will never look back."

07/09/2016  |  Full story...

Samsung is the most trusted Olympic sponsor brands among UK consumers, while McDonald's is the least trusted, according to new research.

05/09/2016  |  Full story...

Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them.

05/09/2016  |  Full story...

Nescafe enjoyed a huge boost in awareness through a video-led campaign that encouraged Egyptians to reconnect with old friends over a cup of coffee.

25/08/2016  |  Full story...

This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below…

17/08/2016  |  Full story...

Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook.

17/08/2016  |  Full story...

When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.

11/08/2016  |  Full story...

Volvo's FMX truck is the toughest they've ever built, so the brand demonstrated its durability by letting a child rag one around an obstacle course, getting over 11m YouTube views in the process.

11/08/2016  |  Full story...

In another fun take on the brand’s slogan, Snickers got famous YouTubers to post bad videos showing how hunger can affect performance.

Snickers - Twitch from Sei Rey Ho on Vimeo.

20/07/2016  |  Full story...

Forget John Lewis - the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the high-profile Christmas lottery draw- increasing spend to an astonishing €55 per person.

08/07/2016  |  Full story...