Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 10 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Twitter's short form video sharing platform Vine celebrated its third birthday this week.

02/02/2016  |  Full story...

To make its brand accessible to a wider audience at New York Fashion Week (#NYFW) Tommy Hilfiger used Twitter to enable everyone to view the Spring / Summer 2015 runway show through a new lens. The innovative social media campaign made the show more accessible and increased engagement with a wider audience.

We’ve saved a front row seat for you at #NYFW. Click below to watch the #TommySpring15 show LIVE! http://t.co/AYxcnxwzPt

— Tommy Hilfiger (@TommyHilfiger) September 8, 2014

28/04/2015  |  Full story...

In July 2014, Charity ALS started a small scale internet challenge that ended up reaching all the way to the White House. This case study looks at how the ‘Ice Bucket Challenge’ led to record donations to the charity, raising some $15.6m in contributions to the group and its national affiliates, compared with less than $50,000 in the same period last year.

19/08/2014  |  Full story...

Oreo cookies have won dozens of digital marketing awards for their success in social media, and these vines are a great case study of how a brand can be brought to life to build talkability in just 6 seconds.

10/06/2014  |  Full story...

The Webby Awards, often dubbed the Oscarsof the Internet, has announced its latest batch of award winners, with Vine, Airbnb, Kickstarter and Vimeo among this year’s winners for their services to digital media. Talk show host Jimmy Kimmel won the Viral Video award for his “Twerk Fail” clip, which, as he proudly mentioned on his show, was broadcast on dozens of news networks before the late night host revealed that it was a fake (see below).

28/05/2014  |  Full story...

Cancer Research UK received more than £8m in donations after a popular online campaign, asking women to post selfies with no make-up using the hashtag #nomakeupselfie, went viral in March 2014. This case study looks at how the charity (and a few polar bears) benefits massively from a campaign started by an 18-year-old Facebook user.

26/03/2014  |  Full story...

Samsung has been named as the social brand of the year according to Unruly after amassing 7.3 million shares of its videos. The brand rose seven places from last year to take the top spot, while Geico came in second with 4.9 million shares, ahead of Dove at 4.5 million and Pepsi at four million. This case study looks at how Samsung made smart use of its video assets across YouTube and beyond.

Brand: Samsung | Sector: Electronics | Country: Global| Objective: brand awareness, consideration and purchase | Format: Social, Video, Vine, YouTube

08/01/2014  |  Full story...

Amid the Harlem Shakes, singing astronauts and twerking fails, 2013 was another bumper year for viral video marketing case studies.

From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the downright dirty (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got people sharing in droves.

This year also saw the debut of Twitter’s Vine videos - with Lowes and Tide pioneering the 6-second format with smart and economical executions.

To round off the year, we’ve assembled our 25 favourite virals for your viewing pleasure…

08/01/2014  |  Full story...

Twitter’s new 6-second Vine video platform proved a big hit this year .If used correctly, Vine offers a quick yet extremely effective way for brands to reach wider, socially engaged audiences. And as one of the fastest growing mobile apps in the world, this means enormous potential for marketers. We look back at some of the best, starting with Lowes' ingenious visual tips that make DIY seem fun (well…almost).

26/11/2013  |  Full story...

Going viral on the internet is a goal for all brands, but is there is secret to becoming a web sensation? This week, Twitter examined three big viral video hits - actor Ryan Gosling 'refusing' to eat cereal, astronaut Chris Hadfield singing Space Oddity and Dove's Real Beauty marketing campaign to demonstrate how internet buzz spreads.

Brand: Dove | Sector: FMCG, Health and Beauty | Country: Global | Objective: brand awareness, consideration and purchase | Format: Twitter, Social media, Video, YouTube

02/09/2013  |  Full story...