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Video case studies: we currently have 377.
Any agency or media owner can submit case studies to our team and these 377 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.
KitKat and YouTube create real life “Crossy Road”
KitKat was looking for ways to engage the gaming community and encourage them to turn to the brand for snacking during breaks. Working with JWT London and Google, KitKat developed a concept that gave them a way to talk to gamers directly in gamer language.
09/03/2017 | Full story...
Video case study: “Rings” horror stunt terrifies late night TV shoppers (and gets 250m views)
To market the new horror movie "Rings," the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.
09/03/2017 | Full story...
YouTube case study: Hotpoint & Jamie Oliver show viewers how to #LoveYourKitchen
Hotpoint and Jamie Oliver use TrueView and Google Preferred to connect with YouTube’s passionate audience of foodies.
07/02/2017 | Full story...
Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. This case study looks at the 10 best commercials that aired during the 2017 final.
07/02/2017 | Full story...
Facebook case study: Luxury wristwear brand shows targeting and sales go hand-in-hand
This men’s luxury brand saw a 100% increase in monthly sales when it began using sophisticated Facebook targeting.
04/01/2017 | Full story...
#HardWokLife: Maggi uses Facebook Video to boost ad recall
Facebook video ads delivered a strong increase in ad recall and brand awareness in South Africa for this popular food brand.
04/01/2017 | Full story...
Video case study: Mountain Dew gets weird with “PuppyMonkeyBaby”
PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful.
15/12/2016 | Full story...
Gaming case study: Arnie sparks mayhem in Mobile Strike elavator
Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.
15/12/2016 | Full story...
Video case study: Cristiano Ronaldo loses his powers in Nike ad
Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.
15/12/2016 | Full story...
Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)
John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.
06/12/2016 | Full story...
Alzheimer’s Research UK with Stephen Fry #SantaForgot
Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry.
01/12/2016 | Full story...
Ben & Jerry’s heals divisions with ‘One Sweet World’
With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week below…
01/12/2016 | Full story...
Red Bull creates 'smart payphones' in Brazil
Red Bull gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below.
Red Bull - Smart Payphones from LDC on Vimeo.
01/12/2016 | Full story...
Dove's gets men's hearts thumping with ‘real beauty’ test
Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors.
01/12/2016 | Full story...
Video case study: Samsung marks South Sudan's first Olympics with “Chant”
To mark its sponsorship status for the 2016 Rio Olympics, Samsung told the emotionally powerful story South Sudanese 400m runner Margret Rumat Rumat Hassan- getting 22m YouTube views in the process.
10/11/2016 | Full story...
Video case study: Coke pits Hulk against Ant Man in Super Bowl smash
To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk.
10/11/2016 | Full story...
Video case study: Pokemon gets 25m views with first Super Bowl ad
In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game.
10/11/2016 | Full story...
YouTube case study: Nike gets emotional to celebrate historic Cubs win
This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day.
07/11/2016 | Full story...
Video case study: Dove's gets men's hearts thumping with ‘real beauty’ test
Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors.
07/11/2016 | Full story...
Video case study: Pedigree unites Trump and Hilary supporters with ‘Lost Dog’
The 2016 US election has been a particularly divisive affair- but is there anything that Trump and Hilary supporters can agree on? This heart-warming video from Pedigree used hidden cameras to show how dogs can bring people together.
07/11/2016 | Full story...
YouTube case study: Wendy’s "click your own adventure" BBQ boosts purchase intent
To build love among an audience that had shifted interests and media behaviours, Wendy’s had to reinvent its marketing strategy from the ground up. This meant transforming its approach (and media plan) from spending less than 5% on digital to one where platforms like YouTube anchored its efforts.
02/11/2016 | Full story...
Secret “stress test” video tackles gender wage gap
This smart online video campaign for P&G’s Secret Deodorant connects 'stress sweat' to generational struggles by addressing the gender pay gap.
26/10/2016 | Full story...
Pantene‘ Dad Do’ challenges NFL players style to daughters' hair
This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans. The multiple awarded Dad-Do campaign has a great message and is likeable and very well executed, getting 7 million YouTube views.
26/10/2016 | Full story...
Content marketing case study: Gillette hijacks search engines with “Ask Dad” campaign
Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father's advice in person can be- getting 6 million YouTube views in the process.
Gillette - Go Ask Dad - Case Study from Jackie Helfgott on Vimeo.
26/10/2016 | Full story...
Facebook case study: Axe Poland lowers cost per reach by 73%
Men’s grooming range Axe increased brand awareness with its empowering message of individuality and a cinematic video campaign for the small screen.
29/09/2016 | Full story...
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