Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 377 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

<< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Next >>

Swapping electronic Apples for edible ones, this commercial from Carlsberg brand Somersby Cider has become a YouTube hit, racking up over 1 million views within a week and plenty of social media shares via a Facebook link. The company said the ad aimed to reflect Somersby's real apple credentials and a more balanced taste that will appeal to both men and women, who are equally represented in the ad.

More on this case study…
Brand: Carlsberg | Sector: FMCG, Alcohol, Beverages | Country: UK | Agency: Fold 7 | Objective: Build brand enagagement, drive sales | Format: Video, YouTube, TV

04/04/2013  |  Full story...

During the 2012 Olympics, PUMA created an entire brand environment for its customers to interact with both in person and remotely through live video content, with events and content timed around PUMA-sponsored Jamaican sprinter, Usain Bolt, and his epic performances in the 100 and 200 meters. Working with Brightcove, this video case study shows how the sports brand created engagnement and positive brand buzz during and after the games.

Puma Sports case study

More on this case study…
Brand: Puma | Sector: Sports, Clothing | Country: UK/ Global | Objective: Build brand enagagement, drive sales | Agency/ Partner: Brightcove | Format: Video

26/03/2013

Adidas ran this mobile campaign to promote its latest football boots. Mullen’s mediahub worked with Millennial Media to target users across multiple mobile platforms, inviting them to the Adidas’ “Light You Up” promotional light show. To cap off the event, footballer Lionel Messi joined everyone at New York City’s Penn Station. This is a great example of how location based targeting can be used with mobile video to reach local users with relative and time sensitive messages in order to drive foot traffic to an event. Banner ads engaged nearby users to click through to the landing page to see event information.

More on this case study…
Brand: Adidas | Sector: Sport, Clothing | Country: US | Objective: Build brand enagagement, drive sales | Agency/ Partner: Millenial Media | Format: Video, Live Event, Display Advertising, Outdoor

26/03/2013  |  Full story...

In June 2010, Nike sent out a call around the world: use Facebook to demonstrate your football skills and earn a pro contract at the Nike Academy. Nike’s ‘The Chance’ was a unique global talent search that gave amateur footballers the chance to prove themselves on an elite stage and take their game to the next level. More than 100,000 players from 55 countries around the world participated in Nike’s The Chance 2012, culminating in the best 100 participating in a global final at FC Barcelona’s famed youth academy. Nike broadcast all the action via Nike social channels to a global audience of millions.

More on this case study…
Brand: Nike | Sector: Clothing, Sports | Country: Global | Objective: Build brand enagagement, drive sales | Format: Facebook,Social Media, Outdoor, Live Event

26/03/2013

To promote its ‘EasyTone’ trainers designed to boost fitness, Reebok India integrated social media into a new campaign under the title ‘Butt Revolution’, designed to inspire women to share stories get fit, while promoting the sports brand’s latest footwear. This campaign was activated on Facebook on the Reebok India channel, and led to a fan base of 40,000 in 2 weeks with 90% users being Women. The campaign not only led to awareness and positive perception but also led to 12 Fold Increase in sales.

Facebook case study

More on this case study…
Brand: Reebok | Sector: Sports, Clothing | Country: India | Objective: Build brand enagagement, drive sales | Format: Social Media, Facebook, Video, YouTube

26/03/2013  |  Full story...

On the back of its previous YouTube triumphs, Old Spice has continued its off-the-wall digital marketing with a new video series , following the exploits of its new marketing director ‘Mr Wolfdog’- who just happens to be a wild animal.The campaign, created by agency W+K Portland, Minivegas and Old Spice’s parent company Procter and Gamble P&G, garnered over 4 million views, as well as driving viewers to a Tumblr blog and even a music track. The ads also led to almost 600,000 page views of Old Spice.com and MrWolfdog.com.

More on this case study…
Brand: Old Spice | Sector: FMCG, Healthcare | Country: US/ Global | Objective: Build brand enagagement, drive sales | Format: YouTube, Video

22/03/2013  |  Full story...

Dove took its ‘Campaign for Real Beauty’ up a notch in February 2013, as the Unilever brand deployed a fake PhotoShop plugin to catch designers in the act of manipulating model images. In Canada, OgilvyOne seeded the tool on popular sites, with the promise to add skin tone to an image. However, the plugin actually erased all special effects and returned the photo to its original state (“Don’t manipulate our perceptions of real beauty” appears on-screen).The ad has so far amassed 750,000 YouTube views, and earned plenty of column inches in the press.

More on this case study…
Brand: Dove | Sector: FMCG, Health and Beauty | Country: Canada | Objective: Brand positioning, drive engagement, | Agency: OgilvyOne | Format: Social Media, Reddit, Video, YouTube, Viral Marketing |

14/03/2013  |  Full story...

To comfort children in their hour of need, Band-Aid teamed up with Disney to embed videos of The Muppets in their plasters using augmented reality. This case study looks at how the Johnson & Johnson brand used the ‘internet of things’ to engage with their target market in a new and innovative way.

More on this case study…
Brand: Johnson & Johnson, Band Aid | Sector: FMCG, Healthcare | Country: US | Objective: Build brand engagement | Format: Video, Augmented Reality, Social Media, iPad, Mobile, Apps |

25/02/2013  |  Full story...

This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car- generating plenty of buzz in the process.

More on this case study…
Brand: Travel Book Shop | Sector: retail, Books | Country: Switzerland | Agency: WIRZ BBDO | Objective: Build brand awareness | Format: YouTube, Video, Social Media, Flickr |

25/02/2013  |  Full story...

Unilever Ireland ran a new ‘on pause’ video ad campaign for its Lyons Tea brand in Ireland- triggered every time a user pauses their video player on the RTE website. The format demonstrates what can be delivered by working collaboratively with industry partners, and was the result of significant investment in new technology by RTÉ to enable the ad’s deployment.

More on this case study…
Brand: Unilever Ireland, Lyons Tea | Sector: FMCG, Food and beverage | Country: Ireland | Agency; Mindshare | Objective: Build brand engagement | Format: Video, RTE |

25/02/2013  |  Full story...

Last year, Carling Black Label ran a mobile campaign inviting South African soccer fans to ‘Be The Coach’. Using mobile voting users selected the team and make live substitutions in a huge South African soccer game. This case study looks at how the campaign generated almost 450% traffic increase to its Facebook page and a 600% Twitter following increase.

More on this case study…
Brand: Carling | Sector: FMCG, Food and Beverage | Country: South Africa | Agencies: Ogilvy South Africa | Objective: Build brand engagement | Format: Video, Mobile, Social Media |

14/02/2013  |  Full story...

P&O’s recent “Grand Event” campaign used dynamic content into their email marketing for the first time, with some extremely strong results. This case study, from Experian CheetahMail, illustrates how P&O a 950% increase in bookings and 679% boost in revenue (as compared to previous email campaign without a video).

More on this case study…
Brand: P&O | Sector: Travel | Country: UK | Agencies: Experian CheetahMail | Objective: Build brand engagement | Format: Email, Video |

14/02/2013  |  Full story...

Following the launch of Windows 8 Ads-in-Apps (AiA) Microsoft has unveiled the latest campaigns to make use of its new cross-platform ad formats. This case study looks at 4 brands- Jeep, Delta, Sony Pictures and Ford as they capitallise on the new Windows 8 format.

More on this case study…
Brand: Microsoft, Jeep, Delta, Sony, Ford | Sector: Automotive, Film, Travel | Country: UK | Agencies: Razorfish, Universal McCann/Sapient, Team Detroit, This is Tommy | Objective: Build brand engagement | Format: Display, Video, Mobile, Windows 8 |

14/02/2013  |  Full story...

Nestlé's latest video campaign in India featured dancing babies- seeding the ad on YouTube ahead of its first TV broadcast and getting 1.5m views in the process. As part of promoting the TVC, television will be the lead medium for the campaign with a high frequency intensive burst on a mix of mass and regional channels. Digital and Facebook were also key pegs in the campaign. In a similar vein to Evian’s 2010 ‘Roller Babies’ ad, the Nestle campaign centres of a group of babies that begin dancing (with the aid of CGI) in a daycare centre.

More on this case study…
Brand: Nestle, Kit Kat | Sector: FMCG, Food and Beverage | Country: India | Objective: Build brand engagement | Agency: JWT Delhi | Format: YouTube, Video, Social Media, Twitter, Facebook |

08/02/2013  |  Full story...

A Sodastream commercial has become a hit on YouTube, after being banned from an upcoming Super Bowl spot by broadcaster CBS for mocking rivals.CBS rejected the company's initial attempt at a Super Bowl spot, reportedly, because the content of the spot took a direct swipe at two other Super bowl participants - Coke and Pepsi. After the ban, Sodastream submitted a revised version featuring no brand names. It also released the spot that was rejected by CBS. The banned version is now on YouTube, and has ammased around 2 million views to date.

More on this case study…
Brand: Sodastream | Sector: FMCG, Food and Beverage | Country: US | Objective: Build brand engagement | Agency: Common, Pale Dot Voyage, Octopus of the Mind | Format: YouTube, Video |

06/02/2013  |  Full story...

Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click throughs in just one week.

More on this case study…
Brand: Sodimac | Sector: Retail, Governemnt | Country: Chile| Objective: Build brand engagement | Agency: Mayo Digital, Draftfcb | Format: YouTube, Video |

06/02/2013  |  Full story...

Heineken engaged beer lovers during Christmas, to strengthen its premium brand image in China by activating its global TV commercial ‘The Entrance’ on social media. The dutch brand worked digital marketing agency to create a digital campaign that challenges participants to remember the lively characters from the TV commercial in a social video game, achieving thousands of hours of engagement from web users.

More on this case study…
Brand: Heineken | Sector: FMCG, Food and Beverage | Country: China | Objective: Build brand engagement | Format: Social media, Video, YouTube |

30/01/2013  |  Full story...

Pepsi partnered with Chinese Internet TV giant Youku Tudou, for a multi-channel online movie campaign called “Bring Love Home.” The 30-minute web movie premiered simultaneously on Youku.com, Tudou.com, and in a Beijing theater packed with Pepsi celebrities. Prior to the movie premiere, the campaign successfully generated thousands of uploads, and by the end, the web movie had more than 100 million views.

More on this case study…
Brand: Pepsi | Sector: FMCG, | Objective: Build brand engagement | Country: China | Format: Video, Cinema, Youtube, Viral |

30/01/2013  |  Full story...

As Lance Armstrong falls from grace (and Nike’s sponsorship roster), another controversial sporting figure has made a return to the sports brand's video ads. Tiger Woods battles Rory McIlroy in this humourous golfing tee-off where ‘no cup is safe’. The commercial, produced by agency Wieden+Kennedy, came out earlier this week and became an immediate YouTube hit. To date, it has surpassed 7 million views.

More on this case study…
Brand: Nike | Sector: FMCG, Sport, Clothing | Objective: Build brand engagement | Agency: Wieden+Kennedy | Format: Video, TV, Youtube, Viral |

22/01/2013  |  Full story...

Skittles has become known for their off the wall advertising, but this new Australian ad boggles the mind (quite literally). The ‘Telekinize The Rainbow’ Facebook app lets users control a single Skittle with their mind... or does it? Agency Clemenger BBDO advanced Skittles’ ongoing "(Experience) The Rainbow" campaign with an entirely new interactive experience. The agency worked with aerospace engineer Ben Cai to develop a system that allowed (Australia- and New Zealand-based) visitors to Skittles-Telekinize.com.au and the brand’s Facebook page to move Skittles with their eye movements.

Check out more on the making of the campaign below:

More on this case study…
Brand: Skittles | Sector: FMCG, Food and Beverage | Objective: Build brand engagement | Agency: Clemenger BBDO | Format: Facebook, Social Media |

17/01/2013  |  Full story...

Dutch beer giant Heineken went social with this campaign, challenging two men to meet someone from every country in the world in one city, Amsterdam- all with a little help from Facebook volunteers of course. Heineken launched the effort to drive social engagement around its ongoing "Open Your World" platform. And social will indeed be key to helping Barnaby and Mick complete their mission.

More on this case study…
Brand: Heineken | Sector: FMCG, Food and Beverage | Objective: Build brand engagement | Agency: Tribal DDB | Format: Facebook, YouTube, Social Media |

17/01/2013  |  Full story...

2012 was another great year for viral video marketing case studies. As online ads get smarter and more engaging, viral marketing briefs are becoming the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the right seeding. That’s why we collated together 25 of our favourite viral marketing case studies from 2012 which clearly checked all the boxes. Grab a coffee, leave the browser open, sit back, relax, and enjoy…

20/12/2012  |  Full story...

To engage with their young adult male target audience around comedy, and to create and spread positive earned media around the brand, ice cream brand Klondike created a campaign with Twitter at its heart. The Twitterverse audience was asked, through a video call-to-action from the comedian Rob Delaney, to post a funny joke on the social media platform in less than 140 characters. The competition, over a number of weeks, generated much interest and excitement from the online fan base.

KLONDIKE COMEDY SHOWCASE CAMPAIGN from Nathan Marshall on Vimeo.

More on this Case study …
Brand: Klondike | Country: US | Sector: FMCG, Food and Beverage | Format: Social Media, Twitter

06/12/2012

While Little Baby’s Ice Cream is only a relatively small manufacturer and retailer of premium, ice cream based in Philadelphia, PA they know how to do social media well. By placing this quirky, and slightly unnerving, promotional video / advertisement on YouTube with their website URL at the end – not only can they generate over 2.7 million video views but also a constantly stream of traffic to their website. This YouTube presence, coupled with a lively and well managed online community on Facebook and Twitter, has helped the business maintain a loyal fan base of regular visitors to their ice cream parlours.

More on this Case study …
Brand: Little Baby’s Ice Cream | Country: USA | | Sector: FMCG, Food | Format: Video

06/12/2012

How far would you go to bring the best talent to your team? In Belgium, Ogilvy delved into murky waters by using pirate software sites to recruit cash-strapped (but ambitious) unemployed web designers. Ogilvy Brussels was looking for a new web designer with fresh ideas. They knew that unemployed web designers can’t afford the crazily expensive editing suites they need to work, and they may be tempted to download it illegally. In response, they uploaded a file supposed to provide the editing suite on many pirate sharing websites. When web designers downloaded the file, they discovered that the editing suite was not in the download. Instead, they gave them something else: a job opportunity at Ogilvy. Not only did it prevent them from becoming criminals and wasting time in the numbness of unemployment, but it also offered them a much better opportunity: a job at a leading agency.

03/12/2012  |  Full story...