Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 377 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

In February 2020, sportswear brand Adidas created a Whatsapp hotline to help amateur football teams replace missing players last minute...with some global superstar talent. This social media stunt didn't just achieve marketing goals, but 29 actual goals at sunday league football matches across the UK.

23/03/2020  |  Full story...

Oral care brand Colgate boosted sales of its new Total toothpaste by 7.1% in the UK after running a mobile-first video campaign across Facebook and Instagram.

17/02/2020  |  Full story...

Bel UK set out with the ambition to “save snacktime” in the UK with a healthier alternative within savoury snacks. Focusing on their hero brand Mini Babybel, the team’s challenge was to evolve the small cheese beyond a typical kids’ lunchbox choice to appeal to people of all ages.

02/09/2019  |  Full story...

Nike’s latest Air Max launch, created by AKQA, transformed graffiti walls into Nike stores, winning the Media Grand Prix at this year’s Cannes Lions International Festival of Creativity.

04/07/2019  |  Full story...

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

02/07/2019  |  Full story...

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

02/07/2019  |  Full story...

This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below...

02/07/2019  |  Full story...

This year's Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

02/07/2019  |  Full story...

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

02/07/2019  |  Full story...

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

07/06/2018  |  Full story...

Mail-order cosmetic company Birchbox used Canvas ads in Instagram Stories to create a smooth audience journey from inspiration to action.

13/04/2018  |  Full story...

OGX tailored its marketing campaigns to reach a larger global audience and quickly optimise local campaigns. This case study looks at how the haircare brand reached over 60% of millennial women in the US, UK, Australia, Germany and Canada.

13/04/2018  |  Full story...

To raise awareness of its yoghurt brand Activia in Italy, Danone used ads in Instagram Stories, reaching 3 million people and increasing purchase intent among its target audience.

13/04/2018  |  Full story...

Is it ok for guys to…be the little spoon? Cry? Wear pink? By studying the questions people ask Google, Unilever’s LYNX saw an opportunity to empower young men to be just who they should be—themselves. LYNX and 72andSunny’s YouTube campaign answered some burning questions and helped redefine what it means to be a man.

10/04/2018  |  Full story...

As sponsor of the GAA Football Championship, AIB set itself the goal of becoming the most admired sponsor in sport in Ireland in the summer of 2017. The brand had to compete against dozens of Gaelic football sponsorships, as well as sponsorships around massive events like the Lions Tour and the Irish FIFA World Cup campaign. What’s more, they needed a way to raise Gaelic football’s status – an amateur sport played at a professional level – to a much wider audience.

10/04/2018  |  Full story...

Nestle’s Maggi won over a younger audience with a web series about a French Food Tour, hosted on Snapchat. This case study looks at how the cooking seasoning brand reached 2 million people with engaging long-form video content.

16/03/2018  |  Full story...

Sportswear brand Adidas wanted to embed a positive and creative image with its young audience. This case study looks at how it used Snapchat, via filters, long form video and lenses to drive an 18% boost in store visits.

16/03/2018  |  Full story...

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

16/03/2018  |  Full story...

Santander partnered with Google to become the first European finance brand to use YouTube’s latest targeting options in an innovative approach to launching its new brand positioning.

15/03/2018  |  Full story...

Dunkin’ Donuts partnered with Discovery Channel’s Shark Week with an advertiser-branded interactive experience on Xbox, engaging 120,000 people for an average of 13 minutes.

DUNKIN' DONUTS - SHARK WEEK from rod hassler on Vimeo.

13/02/2018  |  Full story...

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

09/02/2018  |  Full story...

Unilever worked with Google to create a highly targeted YouTube campaign for its Omo detergent brand to the Gulf region. This case study looks at how the campaign reached 16.4 million unique users.

05/01/2018  |  Full story...

In 2017, Energy BBDO ran a campaign for Bayer, promoting the brand’s aspirin by calling on an ordinary group of people to step up as “HeroSmiths.”

Bayer Aspirin - HeroSmiths - Case Study from Alistair Robertson on Vimeo.

05/01/2018  |  Full story...

Pizza maker DiGiorno followed Instagram best practices to develop a teaser video ad and Instagram Story that would encourage people to enjoy its pizza for their next get-together, resulting in an impressive lift in purchase intent.

04/01/2018  |  Full story...

Toy company Lego used Canvas ads in Instagram Stories to increase awareness and sales of its newest playset.

04/01/2018  |  Full story...