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Case Study: uSwitch.com | Agency: Webcredible | Country: UK | Sector: Directory | Objectives: Optimisation, increasing conversion, brand repositioning | Format : Website

webcredible%20-%20uswitch.pnguSwitch.com is a free, impartial online and phone based comparison and switching service that helps customers compare prices on a range of services including gas, electricity, home phone, broadband providers and personal finance products. Webcredible were commissioned to work on ensuring the best possible user experience for the new site developments.
Webcredible carried out a comprehensive information architecture and interaction design project to help ensure that the site developments were focused around the needs of the user. This involved an online survey to establish user groups and goals, in-depth interviews to validate the findings from the survey, persona creation to form the basis for future strategy and wireframe creation to show how key pages should be laid out so users can find what they're looking for quickly and simply

www.webcredible.co.uk www.uswitch.com

20/01/2010  |  Full story...

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