Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 97 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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The Washington Wizards surprised everyone during the 2013–2014 NBA season by making the playoffs for the first time in five years. To capitalize on the team's success, the Wizards' owners, Monumental Sports & Entertainment, looked to grow ticket sales and attract new fans in the mid-Atlantic region. To do so, it used AdWords ad extensions and focused its ticket pricing strategy on the most engaged AdWords campaigns. The final score? Its overall return on ad spend for the 2013-2014 season jumped 293% and 72% of ticket purchases via AdWords come from new fans.

21/05/2015  |  Full story...

Brown Ale brand Newcastle in the USA couldn’t afford to advertise in the 2014 Super Bowl and even if they did have the budget, an exclusive deal with Anheuser-Busch InBev would have prevented them from securing any airtime during the big game anyway. As creating a TV commercial was out of the question, Newcastle ran a marketing campaign around the TV commercial they would have made – “If we made it.” The brewer punched above its weight with the campaign generating a greater buzz than the richer and legitimate sponsors of the game.

21/05/2015  |  Full story...

Ford and its agency, Team Detroit, launched the Customizer in 2011 and generated more than a million personalized vehicles. A year later, they moved beyond the microsite and into the full capabilities of the Facebook platform. This campaign is a prime example of a brand leveraging Facebook to its fullest potential.

Mustang Customizer 2013 from Michigan Motion Buds on Vimeo.

07/05/2015  |  Full story...

To make its brand accessible to a wider audience at New York Fashion Week (#NYFW) Tommy Hilfiger used Twitter to enable everyone to view the Spring / Summer 2015 runway show through a new lens. The innovative social media campaign made the show more accessible and increased engagement with a wider audience.

We’ve saved a front row seat for you at #NYFW. Click below to watch the #TommySpring15 show LIVE! http://t.co/AYxcnxwzPt

— Tommy Hilfiger (@TommyHilfiger) September 8, 2014

28/04/2015  |  Full story...

The national American spreads brand Country Crock released a video marketing campaign over the Christmas period to create a true and touching snapshot of family life. The video is a great example of how Country Crock used storytelling to connect with its target audience.

30/03/2015  |  Full story...

Back in 2012, AT&T ran a Facebook campaign to promote some of its 4G phones. The “You’ve Got A Case” app accesses their Facebook profile to generate a customised video that let the user “make a case” to their friends and family of why they should purchase them a new smartphone . This case study looks at how the communications giant made smart use of social media apps to get a record –breaking quarter for smartphone sales.

25/03/2015  |  Full story...

US ticket aggregator SeatGeek was looking to reach engaged fans who are passionate about attending live sports games, concerts, and theatre events. This case study looks at how the firm used Yahoo App marketing to boost return on ad spend.

12/03/2015  |  Full story...

ConAgra Foods worked with advertising partners and measurement firm comScore to transform its approach to online advertising, resulting in improved campaign performance and ROI. This case study looks at how the FMCG giant achieved a 70% lift in attribute awareness and 30% lift in purchase intent by fine-tuning its targeting and working closer with publishers.

10/02/2015  |  Full story...

Straight from out of left field, Loctite's first-ever Super Bowl ad succeeded in getting people to talk about the brand. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second slot. This case study looks at whether the gamble paid off.

04/02/2015  |  Full story...

Taco Bell’s alternative and savvy social media marketing has gained a strong following by a younger audience and its ramped-up deal with US College Football Playoffs and ESPN offers a unique opportunity to connect with its target market. So, why is Taco Bell’s Twitter account such a hit and what does this new deal with College Football playoffs mean for the Mexican fast-food chain?

14/01/2015  |  Full story...

In November 2014,Google took control of the largest digital screen in North America promote Android with an innovative app that projected user creations into the skies above Times Sqaure, New York. The company has rented the outdoor display, created by Clear Channel, until January 2015, at an estimated cost of $2.5m (£1.59m) per four-week period. Google will use the billboard to showcase a number of its leading products, including the newly-released Nexus handsets and tablets, Android Wear, Chrome and Google Maps. The company is also planning to give over some of its allotted time and media space to six different non-profit organisations, as well as the Google-related cause project Made with Code.

27/11/2014  |  Full story...

To celebrate Mothers Day 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 million YouTube views.

27/11/2014  |  Full story...

Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at how the video put street harassment in the spotlight, getting a huge 37 million views in just three weeks.

19/11/2014  |  Full story...

Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans. Lacoste has teamed up with BETC Digital to run the #SpotTheCroc competition on Snapchat, asking followers to find its iconic crocodile hidden in a series of five short videos. The competition runs for two months with a 10 second video to be shared every two weeks.

The videos for the campaign will illustrate various sports such as tennis, golf, skateboarding, slackline and rollerblading, in line with Lacoste’s brand signature: Life is a Beautiful Sport.

19/11/2014  |  Full story...

Honey Maid courted controversy in the US with a campaign celebrating the diversity of modern families. This food case study looks at how the Mondelez-owned cracker brand turned a social media backlash into something much more positive… getting over 11 million YouTube views in the process.

17/09/2014  |  Full story...

In the space of four years, Smart Balance managed to grow its US market share by 14%, giving power brands such as Country Crock and I Can't Believe It's Not Butter! something to worry about. This case study looks at how the health food brand made smart use of digital platforms, culminating in this years' s Valentine’s e-cards promotion that boosted subscriptions 14% in the process.

10/09/2014  |  Full story...

To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below.

28/08/2014  |  Full story...

Aldo launched a contest to identify and reward "the next stars of Tumblr" to target the blogging network’s highly engaged community of fashion and design enthusiasts. This case study looks at how the footwear company offered Tumblr's aesthetic-conscious community a prize uniquely suited to them.

25/07/2014  |  Full story...

The Chicago Shakespeare Theater partnered with the Art Institute of Chicago to give art lovers an once-in-a-lifetime experience and drive ticket sales for the play Sunday in the Park with George. This case study shows how the production company used social media marketing on a budget to amplify a one off event that brought a mysterious painting’s characters to life…

18/06/2014  |  Full story...

The Central Intelligence Agency (CIA) has launched a Facebook and Twitter account, revealing a sense of humour that has caused social media buzz… but not everyone has seen the funny side."We can neither confirm nor deny that this is our first tweet," quipped the agency in its first post on Twitter. The Twitter account attracted tens of thousands of followers within hours of launching on Friday. On Twitter the secretive agency was following only 25 other accounts - all US government agencies.Through its own Twitter account, the New York Review of Books attacked the surveillance agency's controversial interrogation techniques.

We can neither confirm nor deny that this is our first tweet.

— CIA (@CIA) June 6, 2014

12/06/2014  |  Full story...

Zyrtec AllergyCast conducted mobile marketing using apps to learn what people are allergic to and then teach them about the pollen that triggers their symptoms. The app triangulates pollen and weather data from across the U.S. with how specific users are feeling to determine what is causing their allergies.This case study looks at how it became the leading branded allergy app in the US and a top 25 weather app.

02/06/2014  |  Full story...

Back in February 2014, Budweiser’s “Puppy Love” became the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage. This case study from Unruly Media looks at how the commercial became an internet sensation- racking up over 50m YouTube views by within 3 months.

21/05/2014  |  Full story...

In April 2014. a hashtag campaign started by the New York City Police Department backfired after being inundated with photos of police brutality submitted via Twitter. This case study looks at why the campaign failed, and what brands can do to avoid similar Twitter catastrophes.

24/04/2014  |  Full story...

In April 2014, Ubisoft promoted its digital espionage game Watch Dogs with a site that scrapes publicly available information from Facebook to show users how much of their data is in the public domain… and how it could be exploited.

Watch this trailer showing how the tool works below:

23/04/2014  |  Full story...

In April 2014, Taco Bell Premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app.

22/04/2014  |  Full story...