Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 138 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, but is it the most effective in terms of ROI? This case study uncovers why Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy the brand.

11/12/2014  |  Full story...

Back in 2011, O2 made the bold move to expand beyond the consumer with an initiative to get small businesses on its side- winning a raft of new customers ahead of rivals Vodafone, Orange and T-Mobile in the process. This case study looks at how the UK mobile network operator identified a growing demand and re-positioned its brand to get tens of thousands of businesses using their network.

02/12/2014  |  Full story...

For the launch of the new Mercedes A-class, Mercedes wanted to appeal to a younger generation of drivers in the UK. This case study looks at how the car maker moved away from a traditionally heavy focus on TV and outdoor advertising to include social and mobile channels in its marketing mix. The #YOUDRIVE campaign combined social media and TV advertising by creating an exciting story told over three TV adverts where social media was used to decide the outcome of the story.

02/12/2014  |  Full story...

With nearly 600 retail stores and a strong online presence, Muji deployed InteractEdge from Infosys to generate higher sales through personalised product recommendations for over two million registered customers. This case study looks at how the Japanese firm strengthened customer loyalty and boosted revenues.

27/11/2014  |  Full story...

To promote its Shreddies cereal brand, Nestle UK launched a PlayCaptcha+ campaign to raise awareness and increase viewership of two short videos in the 'Great British Nana Holiday' series.Campaign results reported that 80% of users viewed 5 seconds or more of the video ads and the format worked well on mobile, with 61% of interactions occurring on tablet platforms.

19/11/2014  |  Full story...

Waitrose called on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called 'Donate Your Voice'. In October, the supermarket ran an online campaign, created by BBH London, urging members of the public to form a virtual choir and sing the soundtrack for its Christmas advert.

13/11/2014  |  Full story...

The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend.

Here it is, our 2014 Christmas advert. Say hello to #MontyThePenguin https://t.co/RPDaH2YYPk

— John Lewis (@johnlewisretail) November 6, 2014

13/11/2014  |  Full story...

milk&more, a Dairy Crest group company focused on free doorstep delivery is improving the traditional daily milk and grocery delivery by developing a mobile optimised site.Customers were able to use their smartphones to set up and manage the delivery of their daily essentials.

10/09/2014  |  Full story...

Scottish butcher’s Macbeths revamped its keyword strategy last summer and saw a large jump in our sales and ROI, increasing order rate by 50% in one year. This case study looks at how a local business can use paid search to beef up both sales and customer numbers.

01/09/2014  |  Full story...

Greggs has been embarrassed after a crude spoof of its logo started appearing on a prominent Google search result- but the UK bakery chain managed to turn the situation to its advantage via some good humoured and timely social media management.

Hey @GoogleUK, fix it and they're yours!!! #FixGreggs pic.twitter.com/d5Ub7qtrLG

— Greggs (@GreggstheBakers) August 19, 2014

20/08/2014  |  Full story...

In November 2013, Flybe partnered with Maxymiser to develop a long-term strategy to improve customer experience across its digital channels. The plan helped transform Flybe’s customer engagement with campaign alone providing a catalyst for stunning annualised revenue growth of £8.5 million. This case study looks at how the regional airline achieved success.

13/08/2014  |  Full story...

Nando's currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks. This case study looks at how much of Nando's success to a series of creative and integrated social media campaigns that stood out ahead of the likes of Starbucks and McDonald's.

02/07/2014  |  Full story...

Luxury retailer Harvey Nichols made an unusual Christmas ad in 2013, encouraging shoppers to buy gifts for themselves at the high end store rather than spend the money on loved ones. This case study looks at how the bold funny ad turned controversial subject matter into a highly amusing and entertaining video, picking up the Cannes Lions Grand Prix in the process.

25/06/2014  |  Full story...

To coincide with the European elections, Wychwood Brewery, brewers of bottled ale brand Hobgoblin has declared a social media election, challenging fans to choose and nominate their favourite tipple in an online poll. The campaign, Wych Brew Are You? encourages fans to champion their selected beer from a choice of three leading candidates: Hobgoblin, Imperial Red, and Black Wych.

28/05/2014  |  Full story...

After the sea wall on the Dawlish line is badly breached, First Great Western partners with ORM to create a travel advice hub for users of the washed away railway line. This case study looks at how customers and the public were kept in the loop on progress restoring the vital and historic rail line- boosting customer support and web traffic in the process.

07/05/2014  |  Full story...

This emotionally powerful video from the Animal Mayhew Centre puts a new twist on typical pet rescue charities- highlighting the happiness a rescue dog bring to their owners after a hard day. The advert went live on YouTube on the 6th March and aired during More4’s coverage of Crufts on the 7th March and has had over 10,000 shares and 1.5m views in the first month alone.

10/04/2014  |  Full story...

Mondelez increased Crème Egg sales by switching ad spend from TV to Facebook. This case study looks at how a seasonal social media campaign that invited people to ‘Have a fling with Crème Egg’ on Facebook, created a long series of one-off posts that fed into an overall narrative across the three months- increasing sales by 7% as a result.

07/04/2014  |  Full story...

London commuters witnessed alien invasions, escaped tigers and giant tentacles emerging from a bus stop window, as part of this new video campaign from Pepsi Max. This case study looks at how the drinks brand generated 5 million YouTube views in a fortnight from a single YouTube upload (and some digital effects trickery)...

02/04/2014  |  Full story...

Cancer Research UK received more than £8m in donations after a popular online campaign, asking women to post selfies with no make-up using the hashtag #nomakeupselfie, went viral in March 2014. This case study looks at how the charity (and a few polar bears) benefits massively from a campaign started by an 18-year-old Facebook user.

26/03/2014  |  Full story...

Restaurant booking service Square Meal saw a 67% increase in click-through rates and 400% boost in conversion by switching to Emarsys Predict. This case study looks at how the use of the new self-learning marketing engine boosted customer response. Using data from a customers’ most recent online behaviour to develop a constantly-evolving algorithm, the firm delivered automated campaigns, emulating customer targeting used by e-commerce giants such as Amazon and eBay.

25/03/2014  |  Full story...

For years, Jamie Oliver’s Food Tube channel on YouTube had low engagement and flat subscriber numbers. This case study looks at how the team behind the channel created online buzz and interactive elements (including the chance to slap the celebrity chef himself) to help it become one of YouTube’s most successful food channels with 1.8 million monthly views.

21/03/2014  |  Full story...

A precision remarketing campaign from digital agency Periscopix has resulted in 1,300% ROI for Watchfinder, the premium, pre-owned watch retailer. Average order value on the site has increased by 13% as a result of the campaign.

Brand: Watchfinder | Sector: Luxury, retail | Country: UK | Objective: brand awareness, consideration and purchase | Agency/ Partner: Periscopix | Format: Remarketing, Display advertising, behavioral targeting, web design

19/03/2014  |  Full story...

Bottled ale maker Hobgoblin has launched a Twitter and Google Maps mash-up to connect beer aficionados around the world. The move coincides with the growing popularity of craft beer and real ale among younger, tech-aware demographics. The application uses the Twitter API, enabling anyone enjoying a Hobgoblin beer to literally put themselves on the map, by simply publishing a geolocation-tagged tweet featuring the hashtag #Goblineers.

Brand: Hobgoblin | Sector: Food and Beverage, Alcohol | Country: UK | Objective: brand awareness, consideration and purchase | Format: Social, Twitter, Mobile

12/02/2014  |  Full story...

LED lighting provider LED Hut worked with site search firm SLI to drive relevant search results to its base of international customers. This case study looks at how the firm achieved a search convert at a rate 200% higher and spend double the amount in comparison to the site average.

Brand: LED Hut | Sector: FMCG, Consumer technology | Country: UK | Objective: brand awareness, consideration and purchase | Format: Search, Design

12/02/2014  |  Full story...

During 2013, Aviva overhauled its email marketing strategy with the help of Alchemy Worx. This case study looks at how the car insurance firm’s counter intuitive 'send more email' approach generated a 48 per cent rise in the number of quotes requested, as well as seeing a 4-fold increase in click-throughs.

Brand: Aviva | Sector: Financial/ Insurance | Country: UK | Agency/Partner: Alchemy Worx | Objective: brand awareness, consideration and purchase | Format: Email

22/01/2014  |  Full story...