Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 138 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Macmillan Cancer Support is a national cancer charity which provides practical, medical, emotional and financial support to people whose lives are affected by cancer. It also campaigns for better cancer care. The challenge they faced was that there was increasing traffic to their website and it was critical that users could find the information they needed quickly and easily. Webcredible suggested a new homepage displaying information on different cancer types, a redesigned contact us page, new information architecture for the online shop and brand centre, and a restructure of content within the site to better suit user needs.
The Macmillan Cancer Support website has seen a substantial increase in traffic to important areas for site users which had previously been difficult to locate. For example, there has been more than a 200% increase in people finding information on financial advice.
The user-centred design programme allowed Macmillan to get to know its target audiences and what information was of most interest to them.

www.webcredible.co.uk www.macmillan.org.uk

20/01/2010  |  Full story...

Plumbworld is the UK's largest independent online retailer of bathroom, plumbing and heating products, with annual sales approaching £12 million. Plumbworld was in the process of applying some updates to its website but was ultimately looking for a total redesign of the site. Webcredible carried out a comprehensive user-centered design project to ensure a redesigned site that was focused around the needs of the user.
This research and design process ensured that the redesigned site was fully focused around maximising online sales and conversions, optimised for search engines due to the highly efficient HTML structure and ordering, conformed to the highest accessibility standards, above and beyond AA-compliance and was print-friendly with quick loading times.

www.webcredible.co.uk www.plumbworld.co.uk

20/01/2010  |  Full story...

uSwitch.com is a free, impartial online and phone based comparison and switching service that helps customers compare prices on a range of services including gas, electricity, home phone, broadband providers and personal finance products. Webcredible were commissioned to work on ensuring the best possible user experience for the new site developments.
Webcredible carried out a comprehensive information architecture and interaction design project to help ensure that the site developments were focused around the needs of the user. This involved an online survey to establish user groups and goals, in-depth interviews to validate the findings from the survey, persona creation to form the basis for future strategy and wireframe creation to show how key pages should be laid out so users can find what they're looking for quickly and simply

www.webcredible.co.uk www.uswitch.com

20/01/2010  |  Full story...

Creative Lynx were commissioned by Janssen-Cilag to create a pilot eDetail Aid for their ADHD treatment Concerta XL. The Concerta XL eDetail was developed as the centrepiece of the brand revitalisation campaign carried out by Creative Lynx.The market was becoming increasingly competitive and Janssen-Cilag needed something to give their sales force an edge over the competition. The eDetail aid delivers a unique user experience, whilst engaging interactive exercises provide audience profiling and segmentation. Complex medical data is delivered in a clear format whilst rich media content of videos, algorithms and animations encourage interaction and aid message retention. This valuable clinician insight allows the distribution of targeted promotional direct mails and ensures that follow-up presentations address specific barriers to prescribing. The rep feedback for the Concerta XL eDetail was extremely positive and the results were excellent, with a 20% increase in prescribing patterns and a significant boost to year on year sale figures. Such was the success that the project was extended to develop e-Detail aids across a range of Janssen-Cilag brands. Creative Lynx has progressed to become the lead creative agency for Concerta XL in the UK.

www.creativelynx.co.uk

09/11/2009

About 6,000 people are affected with haemophilia in the UK. A preventative treatment (known as prophylaxis) allows those affected to lead virtually normal lives, with sport and exercise playing a vital role lessening the risk of bleeds. Bayer HealthCare hired Oi Media and Langland to create FactorFitness, a website giving haemophiliacs tips on how to get the most out of sport, while educating others on special requirements needed, such as the dedicated ‘Teachers Zone’. By far the most popular area of the site, the ‘Ask and expert’ feature lets people submit questions to resident physio and occupational therapists- providing a valuable resource. The site has a number of interactive features such as games and user generated photo galleries, while patients on Bayer get access to a special members area.

www.factorfitness.co.uk

09/11/2009

A neat way of bringing mapping and personalisation into an advertising space. David Carr, Head of Interactive at Chemistry UK Says:

"Emirates is the only long haul airline to fly from 6 UK airports. Despite this, most people still associate mid and long haul flights for business or pleasure with Heathrow or Gatwick. Miles Better used geographic and behavioural targeting coupled with in-advertising mapping to encourage people to fly from their local airport. It demonstrated the ease of getting there by plotting a route and showed how quick the trip would be. The campaign was part of the 6 UK Airports strategy that combined brand led comms, direct response offers, and even brand utility applications to increase passenger numbers for Emirates flights at Newcastle, Birmingham, Glasgow and Manchester."

View campaign creative

09/07/2009

Mobile helps to reduce cab-related attacks by 46%

In an effort to reduce crime related to illegal taxis in London Incentivated launched the Cabwise initiative where by subscribers could text HOME to 60835 (spells ’G0TFL’) to receive local licensed minicab and taxi information in the area they are texting from. A Location Based Service search is used to pinpoint the subscriber’s exact location, enabling the relevant information to be identified and sent. The database of 45,000 licensed minicab operators and drivers is updated daily to maximise safety.

Download the Cabwise case study

10/06/2009

This is a simple example of integrated mobile marketing. UK agency g8wave worked with Blink TV (the leading supplier of video screens and equipment to the music industry) to target Girls Aloud fans by offering the chance to meet their band. The mobile marketing promotion for Girls Aloud was based around the band’s Out of Control tour, which opened in Manchester. Blink were behind the stunning mix of visuals on the tour and as part of the pre-show build-up, fans saw a short film inviting them to text in their details to win a VIP trip to Wembley Stadium to meet the girls when they support Coldplay in September.

Read the case study

08/06/2009

When Monarch Airlines approached Greenlight in 2004, their organic search presence was limited, leaving their competitors to capture the lion’s share of search traffic for low-cost air travel. Today Monarch Airlines occupies positions one to three in Google’s organic results for all of their main flight destinations and they are consistently ranked in the top 3 spots for highly sought after travel search terms including ‘Cheap Flights.’

Tasked with increasing Monarch Airlines’ share of organic traffic, Greenlight devised a full scale search engine optimisation campaign to target 500+ keywords, auditing more than 800 web pages and targeting some fiercely competitive search terms.

Since teaming up with Greenlight, the volume of qualified traffic to flymonarch.com has grown exponentially, reaching a current rate of 200,000 unique visits every month. The success of this campaign is evident in the 143,000 flight bookings it has generated and the 360:1 ROI it has delivered. With consistently prominent rankings across the major search engines Monarch Airlines is now the most visible airline in organic search results for the UK.

Download the case study | http://flights.monarch.co.uk/

17/05/2009

The UK’s largest classified jobs website, fish4jobs understood effective search marketing was key to realising their full potential. That’s why the recruitment site chose Greenlight to research, formulate and implement a strategy capable of clearing a vital pathway between fish4jobs and its customers in the period from January 2007 to March 2008.

When we started work on the campaign, fish4jobs held more than 40,000 live adverts and attracted in excess of 3.3 million unique users each month. In order to retain this strong market position and advance it further, the company recognised the importance of maintaining visibility in the fiercely competitive online recruitment industry. In Greenlight fish4jobs saw a clear opportunity to extend its reach even further – and deliver a larger audience to its advertisers.

Download the case study | www.fish4.co.uk/jobs

17/05/2009

When the UK government’s Central Office of Information commissioned the online elements of their health education campaigns to teach children about the dangers of drugs, they used a sophisticated mix of web formats to encourage interaction and solicit greater involvement. The ‘Talk to Frank’ campaign integrates the web, television, leaflets and face-to-face marketing activities to provide young people with access to detailed information about the specific risks of different drugs. This multi award-winning campaign included placements of banners and skyscrapers that encouraged viewers to take icons from one to the other in order to trigger an action: they could take the image of a drug from the banner to the brand character in the skyscraper and then see how it affected him. The activity delivered the message of the campaign without demanding a click through and as well as the visible skyscraper and banner formats included a rich media layer over the page.

Talk to Frank | Ask your Tutors for more insights | Submit your own case studies

16/04/2008

The "State of Mind" campaign for army recruitment in the UK is an excellent example of the impact video advertising can have. Developed by creative agency glue London, this campaign ran at the end of 2007 to promote recruitment into the Royal Marines. Strong production values, clever placement, and a simple idea proved that video formats can work well within banner spaces and not simply the 16:9 or 4:3 formats most directors gravitate to. The development of the campaign included shooting video especially for the web and allowing the online environment to dictate production needs and values.

See it | Ask your Tutor for more insights | Submit your own case studies

02/08/2007

Shell Optimax was the first performance unleaded fuel to market in the UK. It quickly developed an enthusiastic following amongst “petrol-heads” who were generating online buzz on forums, chatrooms and blogs. Taglab developed a fully featured forum, complying with Shell’s corporate web templates, within a one month project turnaround. The site promoted Shell Optimax performance fuel, capitalising on grassroots support for the product by providing a forum for enthusiasts to post their views, plus a competition and Grand Prix news. Within one week of launch, hundreds of users had registered on the site.

Download Shell case study | Ask your Tutor for more insights | Submit your own case studies

01/08/2007