Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 115 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.

Tweet ‘Marble’ + #CadburyCraveyard & you could unwrap one of 100 resurrected bars! T&Cs https://t.co/DWLQoghFiY pic.twitter.com/ojlIzcfMOS

— Cadbury Ireland (@CadburyIreland) October 29, 2015

11/11/2015  |  Full story...

Staff at Australian airline Qantas kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final. This case study looks at how the friendly wager resulted in a victory for both sides on Twitter.

05/11/2015  |  Full story...

With every major brand trying to make the most noise in social spaces, how do you get people to notice something new? Taco Bell decided to stop making noise altogether. This case study looks at how the US fast food brand shut down its social media accounts to generate hype around its app- driving a huge number of subscribers and making number 22 in the iOS App Store in the process.

23/09/2015  |  Full story...

To launch their cheapest-ever meal, KFC Romania aimed to prove that you don’t need lots of money to have lots of fun. The fast food brand parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges fans to pick famous rich kids Instagram photos, and upload your own side-by-side version.

16/09/2015  |  Full story...

In August 2015, Flipkart was forced to apologise for sending a sexist promotional email after a customer took to Twitter to criticise India's largest online retailer. This case study looks at the fall out from the marketing blunder, and why brands should think before they click 'send'.

03/09/2015  |  Full story...

A hashtag campaign on Twiter aimed to shatter the myth than engineering is a male-only profession, encouraging female engineers to highlight their achievements on the social network. This case study looks at Twitter helped amlify an important message.

06/08/2015  |  Full story...

Airbnb is an online community marketplace where people can list, discover and book accommodation in countries all over the globe. The online marketplace is very diverse finding accommodation for users whether it is a bed for the night, a castle for a week or even a villa for a month. When Airbnb (@Airbnb) increased its listings to include a new range of monthly sublets it used Twitter to spread the word.

05/08/2015  |  Full story...

In June 2015, Twitter pulled a brightly flashing Vine ad from its website Friday after receiving complaints from an epilepsy charity. This case study looks at why brands and publishers need to consider the medical implications of their ads.

@epilepsyaction @TwitterUK Hello, we appreciate your feedback, thank you. We have deleted them.

— Rachel Bremer (@ryb) July 10, 2015

30/07/2015  |  Full story...

At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. This case study looks at how the situation developed, and how Nestlé reacted and managed the situation using multiple digital channels.

16/07/2015  |  Full story...

Earlier in 2015, Domino's took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.

01/07/2015  |  Full story...

Social media is great for sending personalised messaged to customers- but what happens when brands get too personal? Nando’s recently attracted criticism after a its tweets to a female customer crossed the line from friendly to creepy- this case study looks at where they went wrong.

03/06/2015  |  Full story...

As social media continues to grow as one of the main platforms brands use to interact with consumers, real time and reactive marketing have become a way for brands to capitalise on current affairs and trends to spread their message.

Her Royal Highness The Duchess of Cambridge was safely delivered of a daughter at 8.34am.

— Kensington Palace (@KensingtonRoyal) May 2, 2015

07/05/2015  |  Full story...

Oreo noticed that in the Netherlands its American cookies were popular with millennials. In order to capitalise on this and engage with its fans, Oreo launched a campaign on Twitter giving millennials tips on how Oreos can hack recipes to make them better.

28/04/2015  |  Full story...

To make its brand accessible to a wider audience at New York Fashion Week (#NYFW) Tommy Hilfiger used Twitter to enable everyone to view the Spring / Summer 2015 runway show through a new lens. The innovative social media campaign made the show more accessible and increased engagement with a wider audience.

We’ve saved a front row seat for you at #NYFW. Click below to watch the #TommySpring15 show LIVE! http://t.co/AYxcnxwzPt

— Tommy Hilfiger (@TommyHilfiger) September 8, 2014

28/04/2015  |  Full story...

As Italian hosiery brand Golden lady launched a new range of tights, the brand was keen to run a high-impact campaign across Italy to raise brand awareness, encourage engagement and expand its social media reach.

28/04/2015  |  Full story...

How can marketers go beyond engagements and ensure social media fans go on to make a purchase? This case study looks at 5 companies that used Twitter to convert consumers.

22/04/2015  |  Full story...

Nokia launched a real time marketing campaign in Mexico and Indonesia to take on Blackberry and demonstrate the limitations of the popular Blackberry handset compared to the Nokia ASHA 303.

Nokia: Qwerty Me-Indonesia from we are fallon on Vimeo.

19/03/2015  |  Full story...

Water is life worked with advertising agency DDB New York to hijack the popular #FirstWorldProblems and launch the ‘hashtag killer’. The ‘hashtag killer’ campaign was set out to eradicate the ironic #FirstWorldProblems used when people tweet about life burdens such as their phone battery dying or when leather seats aren’t heated and create awareness for serious issues in developing countries.

05/03/2015  |  Full story...

In February 2015, social media was divided by one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the best tweets from the debate that split the globe …

View this video from NBC reporting on the dress buzz here:

05/03/2015  |  Full story...

Ireland’s first game of the 2015 Six nations tournament took place in Rome last weekend, with huge expectations on the team for the opening game against Italy, the Irish Rugby Football Union (IRFU)’s social media campaign helped to create a community feel for all the fans making the trip to the Italian capital and those watching from the Emerald Isle.

The @IrishRugby supporters are out in force in Rome! Tweet us your photos on #ShoulderToShoulder COME ON IRELAND! pic.twitter.com/j9b0tPGTkx

— Irish Rugby (@IrishRugby) February 7, 2015

12/02/2015  |  Full story...

At this year’s Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that it will let random customer pay with funny and heart-warming gestures rather than cash. This was followed up with tweets that pledged to giveaway all other products advertised during each ad break- from Toyota cars to superglue.

04/02/2015  |  Full story...

Sports and fitness are often very social activities, and UK sports brand for women Sweaty Betty capitalised on this to offer a drastically different shopping experience for consumers compared to the ‘warehouse’ feel from the likes of Sports Direct. So what makes Sweaty Betty stand out in the overcrowded fitness market? This case study looks at how the brand built a social community around fitness challenges to boost brand loyalty.

@ClareeSherry glad you enjoyed the workout from the @sleektechnique girls. Don't forget to try the new #SBFlyFlexFlow workout too...

— Sweaty Betty (@sweatybetty) January 25, 2015

26/01/2015  |  Full story...

Smartphone users in Australia were given a rude awakening on 13th January 2015, when a technical glitch meant the customers of mobile network Optus were woken up an hour earlier by their alarm apps. This case study looks at how the brand reacted to the social media backlash with offers of free coffee and food.

.@Optus says sorry for #optuswrongtime with free coffee in #Brisbane pic.twitter.com/5GeLGdOBaf

— Patrick Williams (@iampatwilliams) January 14, 2015

21/01/2015  |  Full story...

From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Up Selfie’ and the ‘Ice Bucket Challenge’ hinting at the future power of social media as a communication tool. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

03/12/2014  |  Full story...

In December 2014, Honda faked a hack of its own Twitter account, handing the @Honda handle to Skeletor of ‘He-Man’ fame, even taking potshots at other brands, including Toyota and Burger King, with a number of humorous tweets.The stunt marks a growing trend for guerrilla marketing practices. In 2014, a simple commercial featuring retro action figures is unlikely to stand out from the crowd- hence why social media stunts are a better way to reach a younger demographic.The fact that the campaign also coincided with 'Cyber Monday' also helped boost visibility on a popular online shopping day.

Twittersphere: It is I, Skeletor! Now that I have control of Honda’s account, no one is safe! Muaha! #Skeletakeover pic.twitter.com/7DCH2aw9lh

— Honda (@Honda) December 1, 2014

03/12/2014  |  Full story...