Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 115 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

02/07/2019  |  Full story...

This year's Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

02/07/2019  |  Full story...

Leveraging the popularity of the Harley Quinn costume during 2016, Simple showed tweeters how easy it is to remove all the Halloween makeup with their product.

03/10/2017  |  Full story...

Snickers teamed up with 7/11 for an interactive campaign which saw prices of the brand's flagship chocolate bar lower when the internet got angry.

Snickers Hungerithm from Jackson Harper on Vimeo.

08/08/2017  |  Full story...

In May 2017, Walkers Crisps pulled an interactive video ad after it displayed the faces of mass murderers and child abusers, submitted by internet pranksters. This case study looks at how the food brand learned the hard way about unmoderated user content.

01/06/2017  |  Full story...

In April 2017, Pepsi came under fire a video ad where reality TV star Kendall Jenner used a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploited the "Black Lives Matter" movement. This case study looks at what went wrong for the soft drinks giant...

01/06/2017  |  Full story...

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.

11/04/2017  |  Full story...

The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.

09/03/2017  |  Full story...

Restaurant chain Poncho 8 used Twitter location techniques to create awareness around a new location.

07/03/2017  |  Full story...

A British Gas customer service tweet marking the anniversary of David Bowie's death has sparked a Twitter frenzy.

10/01/2017  |  Full story...

Spanish retail app Tiendo increased downloads among its target audience, by using Twitter in smart ways to boost engagement.

04/01/2017  |  Full story...

Twitter has come of age as a marketing platform- but with more than half a billion tweets a day how does a brand get heard above the noise? Here are five of the best recent Twitter campaigns to help provide inspiration.

09/08/2016  |  Full story...

After a long battle to get a taco added to the emoji keyboard, Taco Bell celebrated its victory in style by creating the #TacoEmojiEngine which was built directly into Twitter. All people needed to do was tweet the new taco emoji with one of the other 1,295 emojis @tacobell to receive a personalized GIF combining them. The campaign generated more than half a million tweets in the first 5 days and won a Cannes Lions Gold award.

14/07/2016  |  Full story...

BillBachao is an India-based company that helps people find the most suitable mobile plans for their needs. Through studying user’s usage patterns and applying big data analytics, the app aims to save money for 70%+ of people in India who overpay for their telecom services.

12/05/2016  |  Full story...

Snack food company Teman Nabati reached new audiences with a followers campaign on Twitter. This case study looks at how the Indonesian brand beat its follower growth goals by 42%.

Jalan-jalan bareng orang terkasih, malam minggu gini enaknya jajan Nabati ;) pic.twitter.com/FdGW4riI5Z

— Teman Nabati (@TemanNabati) December 5, 2015

05/05/2016  |  Full story...

Doritos became the first brand to run a contest on Periscope to promote its new ‘Roulette’ product. This case study looks at how the brand used live streaming in a fun way that engaged new fans on Twitter.

12/04/2016  |  Full story...

Nestlé’s Drumstick used a different angle for its Periscope marketing. Rather than running video feeds of its facilities and employees, it made its customers the focal point of the Periscope campaign. This case study looks at how the FMCG giant generated more than 5,000 views and more than 50,000 hearts in just over 12 hours with smart social marketing.

12/04/2016  |  Full story...

Turkish Airlines created the world's first live-streamed flight around the world using Twitter’s Periscope app. This case study looks at how the brand fused new technology with a clever idea and precise execution to get over a quarter million new likes.

12/04/2016  |  Full story...

This smart piece of social marketing from Hellmann’s in Brazil helped hungry Twitter users make the most of their under-stocked fridges. The campaign sent users personalised recipes based on what was actually in their fridge (with Hellmann’s of course).

18/03/2016  |  Full story...

In March 2016, supermarket chain Whole Foods sparked a Twitter revolt by selling pre-peeled oranges in plastic containers. This case study looks at the social media fall out.

If only nature would find a way to cover these oranges so we didn't need to waste so much plastic on them. pic.twitter.com/00YECaHB4D

— Nathalie Gordon (@awlilnatty) March 3, 2016

08/03/2016  |  Full story...

German watch Slow brand used Twitter Ads to raise awareness and engage potential customers. This case study looks at how they used smart targeting on the social network to get two times the conversion rate of other channels.

TGIF! Have a great weekend and beee slooooow! #TGIF #weekend #theslowwatch #watches pic.twitter.com/hyHAzWTged

— slow Jo (@theslowwatch) June 19, 2015

08/03/2016  |  Full story...

With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.

09/02/2016  |  Full story...

Twitter's short form video sharing platform Vine celebrated its third birthday this week.

02/02/2016  |  Full story...

Gourmet Burger Kitchen sparked controversy this week after a series of poster ads in London led to a social media backlash for criticising vegetarians.

@gbkburgers Loved GBK but apparently we're not welcome #vegetarian #vegan #resistanceisfutile #ieatgrasswiththem pic.twitter.com/jRY7cdyhtz

— EleanorRudd (@EleanorRudd) January 16, 2016

21/01/2016  |  Full story...

On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy.

21/01/2016  |  Full story...