Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Thailand case studies: we currently have 4.

Any agency or media owner can submit case studies to our team and these 4 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

LINE ChatBot case study: Knorr Auntie reply

Foods brand Knorr in Thailand, leveraged ChatBot technology on popular social media and messaging platform LINE to inspire local mothers to cook more at home and increase the usage of Knorr products in their recipes.

31/03/2017  |  Full story...

Heart-warming Thai insurance ad gets 6 million views in a week

Thai Life used a longform YouTube video to tell a heart-warming tale of an unsung hero who never gets rewarded for his acts of kindness. Or so it seems. This case study looks at how the Bangkok-based insurance firm used the 'Unsung Hero' ad to get 6 million views after being posted on YouTube for just a week.

16/04/2014  |  Full story...

Case Study: Warner Music | Media MSN | Country: Thailand | Sector: Entertainment | Objective: Brand repositioning, purchase intent, driving traffic | Format: Online radio

Warner.jpgAn innovative online radio station, integrated into the Windows Live
Messenger platform, soon had a new generation of Thai listeners moving to Warner Music’s beat.

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23/04/2010

Case study: AIS | Sector: Telecomms | Objectives: Traffic-driving, buzz, brand awareness | Format: Rich media

AISThailand-based telecommunications company Advanced Info Service PLC (AIS) is a market leader. With traditional ad channels having less impact among tech-savvy professionals, it was time for a new approach. AIS believed that many tech-savvy Thais went online for the best deals on new mobiles. So the company wanted to try online for its latest phone and airtime package. The problem was finding a media owner with high reach who could deliver measurable results.

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24/06/2009

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