Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 12 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

02/07/2019  |  Full story...

A new app won the hearts of the Swedish population and revived their nation's favourite song contest. This case study looks at how adding 'hearting' to the voting system of tsong contest, Melodifestivalen turned the behaviour of viewers at home right on its head.

01/06/2017  |  Full story...

Swedish sustainable food retailer Matsmart almost doubled its web revenues in just 3 months when it cooked up a series of highly segmented dynamic ad campaigns.

05/12/2016  |  Full story...

In 2016, the Swedish Tourist Association (STF) launched “The Swedish Number” with support from Intelecom. The campaign let “people from all over the world to speak to a randomly selected Swede about anything…

20/07/2016  |  Full story...

Finnish radio station Radio Helsinki and creative digital agency Perfect Fools came up with a shocking campaign to stop founder of hasan & partners and his CEO from lying in a series of radio interviews.

Electric Shock Banner from hasan & partners on Vimeo.

31/03/2016  |  Full story...

Sweden's biggest generator of electricity and producer of heat created a banner-ad that adapts it’s message in real time to the images shown on the website. For the first time, image recognition is used in a large scale banner ad campaign.

Image Recognition Banner (eng) from MRM//McCann Stockholm on Vimeo.

18/03/2016  |  Full story...

The 2014 IKEA catalogue came to life this year taking the customer experience further with extended digital content. This case study looks at how the furniture brand used augmented reality technology to add a new dimension to the shopping experience, getting a huge 8.5 million downloads in the process.

05/11/2014  |  Full story...

With an extremely limited budget, the Swedish Committee for Afghanistan launched an innovative SMS campaign that raised money for schools in Afghanistan and created a new way of writing books.This case study looked at how the organisation used a mobile campaign on a tight budget to get the highest reach possible to help those in need.

18/06/2014  |  Full story...

Back in March 2012, a YouTube video of Swedish magicians promoting Stockholm using iPads and trickery took the internet world by storm, leaving audiences baffled and event organisers beaming. This ‘iPad magic’ campaign was created to promote Stockholm as a business centre. Since being posted to YouTube in March, on Friday, the clip has been viewed over 3m times.
This convention also made Scandinavian headlines after Swedish representatives placed banners and advertising with the slogan "Stockholm: The Capital of Scandinavia", outraging Norwegians and Danes who were also at the event.

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Brand: Stockholm Business | Country: Sweden/ France | Sector: Travel | Format: Video, Live event, YouTube

02/12/2012  |  Full story...

To promote its drink in Sweden, V Energy ran a risqué campaign that invited friends to swap Facebook profiles for an hour. As part of its 'Switcheroo' campaign, The Australian energy drink V challenged young Swedes to write whatever they want on a friend´s Facebook wall for one hour. Their only problem is that their friend could update your profile at the same time. The campaign, created by agency Jung von Matt. aimed to reinforce the drinks brand’s easy-going Aussie roots with a tagline "No regrets, mate".

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Brand: V5 | Country: Sweden | Sector: FMCG Drinks | Objective: build brand engagement | Agency: Jung von Matt | Format: Facebook, Social Media

09/11/2012  |  Full story...

The Sweden institute used Twitter and citizens of Sweden to communicate and position Sweden as a progressive country. The image of Sweden is built with tweets as a dynamic, innovative and deeply human country. The campaign resulted in 26,000 followers from 120 countries in six weeks. The case featured in all major media globally for a PR value above $19,800,000.

Case study | Twitter campaign | Rotation Curation | Cannes Lions awards page

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Brand: Swedish Institute | Country: Sweden| Sector: Travel & Tourism | Objective: build brand engagement | Agency: Volontaire Stockholm

04/10/2012

This interactive ad from Louis Vuitton makes smart use of the brand’s luxury image, targeting high-end shoppers ahead of the holiday season. But why was it developed in Flash, alienating affluent iPhone and iPad users? This case study looks at the pros and cons of the fashion brands latest foray into digital marketing.

YouTube case study

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Brand: Louis Vuitton | Country: Sweden| Agency: Kokokaka | Sector: Clothing, Retail | Format: Web, Video

14/09/2012  |  Full story...