Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 104 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

In February 2020, sportswear brand Adidas created a Whatsapp hotline to help amateur football teams replace missing players last minute...with some global superstar talent. This social media stunt didn't just achieve marketing goals, but 29 actual goals at sunday league football matches across the UK.

23/03/2020  |  Full story...

Nike’s latest Air Max launch, created by AKQA, transformed graffiti walls into Nike stores, winning the Media Grand Prix at this year’s Cannes Lions International Festival of Creativity.

04/07/2019  |  Full story...

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

02/07/2019  |  Full story...

Puretec Fitness has demonstrated the value of a well-designed eCommerce site for businesses that have previously relied on third-party marketplaces, after increasing its revenue by 222.53% and transactions by 124.14% within just four months of relaunching its website.

10/06/2019  |  Full story...

Function18 doubled its on-site engagement and made visitors 1.3x more likely to buy with newly launched Nosto technology that delivers a ‘personalised store to every customer’.

18/09/2018  |  Full story...

As sponsor of the GAA Football Championship, AIB set itself the goal of becoming the most admired sponsor in sport in Ireland in the summer of 2017. The brand had to compete against dozens of Gaelic football sponsorships, as well as sponsorships around massive events like the Lions Tour and the Irish FIFA World Cup campaign. What’s more, they needed a way to raise Gaelic football’s status – an amateur sport played at a professional level – to a much wider audience.

10/04/2018  |  Full story...

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

16/03/2018  |  Full story...

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.

13/02/2018  |  Full story...

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

09/02/2018  |  Full story...

“Being true to your choices is what makes you an icon”. Oscar Schmidt is a retired Brazilian basketball legend who mostly played in his country and in Europe between the 80s-90s. The all-time leading scorer in the history of basketball was naturally drafted to play in the NBA in 1984 but due to an old ruling which prohibited playing for the NBA and any other team, he rejected the offer so he would be allowed to play for his national team. He chose the “hard way” to become a famous player so in 2016, Budweiser who sponsors the NBA in Brazil partnered with ESPN to give Oscar a remarkable tribute and the challenge he always deserved at a time where Brazil got suspended from international competitions by the FIBA.

03/01/2018  |  Full story...

Sportswear brand Under Armour had 16,000 items are advertised on Google Shopping and invested in campaign optimisation to increase visibility and improve insights into its ecommerce operations.

07/11/2017  |  Full story...

Italy’s UBI Banca captured millennials’ attention when it promoted its instalment credit card using ads in Instagram Stories, resulting in more than 300 direct enquiries in 3 weeks.

11/10/2017  |  Full story...

Nike created a high-tech running track over a city block in Manila, Philippines, during the 2016 Olympic Games, where runners could engage in a virtual race against avatars of themselves.

NIKE “Unlimited Stadium” from PrettyGreen on Vimeo.

06/09/2017  |  Full story...

Men’s footwear brand, Boxfresh worked with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.

04/09/2017  |  Full story...

US basketball player Stephen Curry emerged as the surprise star of the 2016 NBA season- which meant that the video game was giving him out of date stats. This case study looks at how sports clothing brand Under Armour partnered with the games creators to give Curry a mid-season boost…

Game Changer - Under Armour Droga5 from Benita on Vimeo.

04/08/2017  |  Full story...

Online action sports retailer, FreestyleXtreme used an artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers.

27/06/2017  |  Full story...

Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process.

17/05/2017  |  Full story...

Gatorade partnered with Snapchat to create a unique and memorable way to celebrate Serena William’s record-breaking 23rd Grand Slam victory, with a web view game that allowed players to become Serena and play through each of her Grand Slam victories.

28/04/2017  |  Full story...

Performance sportswear brand Under Armour wanted to reach millennials with their new campaign #RuleYourself and used Facebook and Instagram ads to deliver great content, including photos and videos to millennials.

27/04/2017  |  Full story...

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

11/04/2017  |  Full story...

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. This case study looks at the 10 best commercials that aired during the 2017 final.

07/02/2017  |  Full story...

Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.

15/12/2016  |  Full story...

In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game.

10/11/2016  |  Full story...

This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day.

07/11/2016  |  Full story...

This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans. The multiple awarded Dad-Do campaign has a great message and is likeable and very well executed, getting 7 million YouTube views.

26/10/2016  |  Full story...