Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 509 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car- generating plenty of buzz in the process.

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Brand: Travel Book Shop | Sector: retail, Books | Country: Switzerland | Agency: WIRZ BBDO | Objective: Build brand awareness | Format: YouTube, Video, Social Media, Flickr |

25/02/2013  |  Full story...

Magnum worked with Coupons.com to run a Twitter camapign promoting its new pleasure pots, offering free ice-cream to the first 5,000 respondents. The camapgin made smart use of the micro-blogging plaform, raising awareness of the luxury ice-cream brand's latest product in an engaging and fun way.

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Brand: Unilever, Magnum | Sector: FMCG, Food and beverage | Country: UK | Agency; Coupons.com, GolinHarris | Objective: Build brand engagement | Format: Twitter |

25/02/2013  |  Full story...

A 35 minute power outage on the pitch at this year's Super Bowl XLVII led to a surge in traffic on social media. The showdown between the Baltimore Ravens and the San Francisco 49ers was shut down for 35 minutes when half of the lights in the New Orleans Superdome went out. The resulting confusion led to a surge in traffic on social media sites talking about what became known online as "the blackout bowl." Advertisers were quick to capitalise on the sudden ad space opportunity. Within four minutes of the outage, advertisers had sent out their first tweets 'newsjacking' the event with their own branded take on the story.

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Brand: Oreo, Tide, Audi | Sector: FMCG, Food and Beverage, Automotive, Household goods | Country: US | Objective: Build brand engagement | Format: Twitter, Social Media |

14/02/2013  |  Full story...

Last year, Carling Black Label ran a mobile campaign inviting South African soccer fans to ‘Be The Coach’. Using mobile voting users selected the team and make live substitutions in a huge South African soccer game. This case study looks at how the campaign generated almost 450% traffic increase to its Facebook page and a 600% Twitter following increase.

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Brand: Carling | Sector: FMCG, Food and Beverage | Country: South Africa | Agencies: Ogilvy South Africa | Objective: Build brand engagement | Format: Video, Mobile, Social Media |

14/02/2013  |  Full story...

Does your brand have a good social media policy in place? This Twitter marketing case stud shows what can happen when firms engage in social media without having the right approach. Marketers being sacked by struggling retailer used the company's official Twitter feed to release their anger, creating a PR crisis. It makes for painful reading, but reminds every business how transparent the world is today.

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Brand: HMV | Sector: FMCG, Retail, Recruitment | Country: UK | Objective: Build brand engagement | Format: Social Media, Twitter |

08/02/2013  |  Full story...

Nestlé's latest video campaign in India featured dancing babies- seeding the ad on YouTube ahead of its first TV broadcast and getting 1.5m views in the process. As part of promoting the TVC, television will be the lead medium for the campaign with a high frequency intensive burst on a mix of mass and regional channels. Digital and Facebook were also key pegs in the campaign. In a similar vein to Evian’s 2010 ‘Roller Babies’ ad, the Nestle campaign centres of a group of babies that begin dancing (with the aid of CGI) in a daycare centre.

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Brand: Nestle, Kit Kat | Sector: FMCG, Food and Beverage | Country: India | Objective: Build brand engagement | Agency: JWT Delhi | Format: YouTube, Video, Social Media, Twitter, Facebook |

08/02/2013  |  Full story...

A Sodastream commercial has become a hit on YouTube, after being banned from an upcoming Super Bowl spot by broadcaster CBS for mocking rivals.CBS rejected the company's initial attempt at a Super Bowl spot, reportedly, because the content of the spot took a direct swipe at two other Super bowl participants - Coke and Pepsi. After the ban, Sodastream submitted a revised version featuring no brand names. It also released the spot that was rejected by CBS. The banned version is now on YouTube, and has ammased around 2 million views to date.

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Brand: Sodastream | Sector: FMCG, Food and Beverage | Country: US | Objective: Build brand engagement | Agency: Common, Pale Dot Voyage, Octopus of the Mind | Format: YouTube, Video |

06/02/2013  |  Full story...

Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click throughs in just one week.

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Brand: Sodimac | Sector: Retail, Governemnt | Country: Chile| Objective: Build brand engagement | Agency: Mayo Digital, Draftfcb | Format: YouTube, Video |

06/02/2013  |  Full story...

Coca-Cola provided a consumer unique brand experience during the Chinese New Year holiday, through a ‘Coke wish bottle’ campaign, attracting over 6.8 million participants, and 3,7 million wishes was generated. Coke teamed up with top SNS platforms like RenRen, Sina M-blog, Kaixin001 and invited consumers to make their new year wishes, sharing with their loved ones/ friends and display the works to the whole world- and produced the [2011 I Want to:...] invitation and 3D wish bottle on the campaign main page. Highly integrated the CNY holiday spirit and with easy-participating mechanism, the campaign attracted over 6.8 million participants, and 3,7 million wishes were generated.

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Brand: Coca-Cola | Sector: FMCG, Food and beverage | Coutry: China | Objective: Build brand engagement | Agency: Isobar | Format: Social media, Gaming |

30/01/2013  |  Full story...

Heineken engaged beer lovers during Christmas, to strengthen its premium brand image in China by activating its global TV commercial ‘The Entrance’ on social media. The dutch brand worked digital marketing agency to create a digital campaign that challenges participants to remember the lively characters from the TV commercial in a social video game, achieving thousands of hours of engagement from web users.

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Brand: Heineken | Sector: FMCG, Food and Beverage | Country: China | Objective: Build brand engagement | Format: Social media, Video, YouTube |

30/01/2013  |  Full story...

To promote BenNaNa in China, Nestlé Ice Cream ran a digital campaign on a microsite and social network Sina Weibo. Nestle worked with Social@Ogilvy (a team of social experts from OgilvyOne and Ogilvy PR) to run the two-part campaign. It consisted of a microsite based on the kid-friendly theme of a magical island as well as a hugely popular corporate Sina Weibo account complete with bespoke funny videos that has seen close to three million users share posts or upload their own BenNaNa pictures.

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Brand: Nestle | Sector: FMCG, Food | Coutry: China | Objective: Build brand engagement | Agency | Saachi and Saachi | Format: Social media, Gaming |

30/01/2013  |  Full story...

Pepsi partnered with Chinese Internet TV giant Youku Tudou, for a multi-channel online movie campaign called “Bring Love Home.” The 30-minute web movie premiered simultaneously on Youku.com, Tudou.com, and in a Beijing theater packed with Pepsi celebrities. Prior to the movie premiere, the campaign successfully generated thousands of uploads, and by the end, the web movie had more than 100 million views.

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Brand: Pepsi | Sector: FMCG, | Objective: Build brand engagement | Country: China | Format: Video, Cinema, Youtube, Viral |

30/01/2013  |  Full story...

As Lance Armstrong falls from grace (and Nike’s sponsorship roster), another controversial sporting figure has made a return to the sports brand's video ads. Tiger Woods battles Rory McIlroy in this humourous golfing tee-off where ‘no cup is safe’. The commercial, produced by agency Wieden+Kennedy, came out earlier this week and became an immediate YouTube hit. To date, it has surpassed 7 million views.

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Brand: Nike | Sector: FMCG, Sport, Clothing | Objective: Build brand engagement | Agency: Wieden+Kennedy | Format: Video, TV, Youtube, Viral |

22/01/2013  |  Full story...

Back in the summer of 2012, Heinz promoted its new ‘Five Beanz’ range via a Facebook quiz offering the chance to win one of the five beans with their name engraved on it. The campaign ran for two weeks and 22,143 took the quiz, with over 10,000 shares and reached10.8m people on Facebook. In total, the Heinz Facebook community grew by 30,000 extra fans.

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Brand: Heinz | Sector: FMCG, Food | Objective: Build brand engagement | Agency: We Are Social | Format: Facebook, Social Media |

22/01/2013  |  Full story...

Going beyond the usual ‘like us a we’ll give you a discount’ tactic of many brands, Heineken offered to inflate one green balloon in its office for every new 'like' it got on its Brazilian fan page. The simple execution proved to be incredibly effective- gaining thousands fans in just one day. The campaign called ‘Um Like Um Balao’ (One Like One Balloon) for every time someone likes the page, a green balloon was blown up and placed in a office. Starting off with an empty office, the space was quickly filled up with select users getting custom videos of a man blowing up a balloon and the total number of balloons covering the room.

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Brand: Heineken | Sector: FMCG, Food and Beverage | Objective: Build brand engagement | Format: Facebook, Social Media, Youtube, Video |

22/01/2013  |  Full story...

Volvic has launched a new campaign seeking talented bloggers, photographers and social media 'addicts' to form ‘Team Volcanicity’ and represent the brand online. In return, the water brand will provide access to some of the UK’s events and activities of 2013 to the winners of its Facebook competition, which launches on 21 January. The opportunity to join ‘Team Volcanicity’ will be open to Facebook fans who will be asked to submit a photo which they believe expresses their ‘Volcanicity’ which will be open to public voting.

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Brand: Volvic | Sector: FMCG, Food | Objective: Build brand engagement | Agecny: We Are Social | Format: Facebook, Social Media |

22/01/2013  |  Full story...

This campaign is a great example of from small acorns. The English Cheese Cake Company managed to increase its Facebook fanbase by more 11 fold in one year, rising from just 2,000 fans to 23,000 (it now has around 30,000). It gained over 4,500 likes through its primary sponsored stories campaign alone and as many as 30% of its new customers come through Facebook. The engaged community it has grown means that fans will often reply to other fans flavour questions, acting as a brand ambassadors for English Cheesecake Company.

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Brand: English Cheesecake Company | Sector: FMCG, Food | Objective: Build brand engagement | Format: Facebook, Social Media |

17/01/2013  |  Full story...

Surf Excel has launched a marketing initiative in India called 'Fulfill a Wish' calling upon its one million Facebook fans and consumers to be genies for a day and be the ones to fulfill wishes for a change. The Facebook app lets consumers pick a wish made by a less-privileged child that they, as the more privileged lot of society, have the ability to grant. The Unilever detergent brand tied up with over 40,000 NGOs across the country via International Justice Mission (IJM) and India Guide Star, an online database of Indian NGOs. To date, the Surf Excel app has notched up over 300 wishes fulfilled.

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Brand: Unilever, Surf Excel | Sector: FMCG, Household | Objective: Build brand engagement | Agency: eYeka | Format: Facebook, Social Media |

17/01/2013  |  Full story...

Car maker Citroën invited its Facebook fans across the world to vote for a selection of consumer-created designs to customise its new Citroën DS3. In October last year, Citroen tasked eYeka's creative community to “create stylish designs inspired by French Luxury” to customise its Citroën DS3 model. In just two weeks, Citroën received more than 180 high-quality designs from all over the world, and awarded €10,000 between the top three winning entries from Germany, Hong Kong, and France respectively.

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Brand: Citroën | Sector:Automotive | Objective: Build brand engagement | Agency: eYeka | Format: Facebook, Social Media |

17/01/2013  |  Full story...

Skittles has become known for their off the wall advertising, but this new Australian ad boggles the mind (quite literally). The ‘Telekinize The Rainbow’ Facebook app lets users control a single Skittle with their mind... or does it? Agency Clemenger BBDO advanced Skittles’ ongoing "(Experience) The Rainbow" campaign with an entirely new interactive experience. The agency worked with aerospace engineer Ben Cai to develop a system that allowed (Australia- and New Zealand-based) visitors to Skittles-Telekinize.com.au and the brand’s Facebook page to move Skittles with their eye movements.

Check out more on the making of the campaign below:

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Brand: Skittles | Sector: FMCG, Food and Beverage | Objective: Build brand engagement | Agency: Clemenger BBDO | Format: Facebook, Social Media |

17/01/2013  |  Full story...

Dutch beer giant Heineken went social with this campaign, challenging two men to meet someone from every country in the world in one city, Amsterdam- all with a little help from Facebook volunteers of course. Heineken launched the effort to drive social engagement around its ongoing "Open Your World" platform. And social will indeed be key to helping Barnaby and Mick complete their mission.

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Brand: Heineken | Sector: FMCG, Food and Beverage | Objective: Build brand engagement | Agency: Tribal DDB | Format: Facebook, YouTube, Social Media |

17/01/2013  |  Full story...

2012 was another great year for viral video marketing case studies. As online ads get smarter and more engaging, viral marketing briefs are becoming the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the right seeding. That’s why we collated together 25 of our favourite viral marketing case studies from 2012 which clearly checked all the boxes. Grab a coffee, leave the browser open, sit back, relax, and enjoy…

20/12/2012  |  Full story...

Domestic hunger charity Feeding America looked to share their web site content on Twitter to maximize traffic back to their website. The charity targeted audiences who often tweeted about topics very similar to Feeding America's site content. As a result of tweeting about trending topics recommended by the BrightEdge, and tweeting about specific topics (including specific web pages) in those tweets, Feeding America yielded 2.5 times the average traffic levels per post relative to similar Tweets made in the same period.

20/12/2012  |  Full story...

Photo printer Tiny Prints aligned its Twitter strategy with its organic search strategy, in a bid to boost search engine rankings with greater engagement using Twitter. Using the Bright Edge platform, the firm measured and tracked the influence that Tweets had on organic search rankings. saw a 47% increase in organic search rankings on "long-tail" keywords and URLs that were popular and engaging on Twitter. The gains occurred as follower engagement on those pages and keywords grew 300% over a month-long focused campaign that aligned Tweets with their content strategy.

20/12/2012  |  Full story...

To engage with their young adult male target audience around comedy, and to create and spread positive earned media around the brand, ice cream brand Klondike created a campaign with Twitter at its heart. The Twitterverse audience was asked, through a video call-to-action from the comedian Rob Delaney, to post a funny joke on the social media platform in less than 140 characters. The competition, over a number of weeks, generated much interest and excitement from the online fan base.

KLONDIKE COMEDY SHOWCASE CAMPAIGN from Nathan Marshall on Vimeo.

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Brand: Klondike | Country: US | Sector: FMCG, Food and Beverage | Format: Social Media, Twitter

06/12/2012