Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 509 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

In February 2020, sportswear brand Adidas created a Whatsapp hotline to help amateur football teams replace missing players last minute...with some global superstar talent. This social media stunt didn't just achieve marketing goals, but 29 actual goals at sunday league football matches across the UK.

23/03/2020  |  Full story...

For a campaign in Saudi Arabia, fashion retailer Sephora developed a gamified Augmented Reality lens experience that delivered both exceptional levels of engagement and an unprecedented ROI.

17/02/2020  |  Full story...

Oral care brand Colgate boosted sales of its new Total toothpaste by 7.1% in the UK after running a mobile-first video campaign across Facebook and Instagram.

17/02/2020  |  Full story...

The makers of a digital highlighter achieved a 12.9X return on ad spend after testing multiple Facebook ad formats in a series of campaigns to identify the most effective ways of reaching prospective customers and driving sales.

23/09/2019  |  Full story...

Condom brand Durex developed a chatbot that shared content about sex with young Indian consumer through Facebook messenger, in a bid to boost safe sex awareness across the country and boost sales.

19/09/2019  |  Full story...

A new cold coffee product for Nescafé in the UK ran a brand lift study to discover the most effective targeting strategy and found that its ads in Instagram Stories had achieved a 6-point lift in awareness.

19/09/2019  |  Full story...

Czech food wholesaler Amplex increased awareness of its ice cream brand by 7 points when it used Facebook video ads to entice people to enter its promotional contest.

02/09/2019  |  Full story...

The local franchisee of French retailer Carrefour enjoyed significant boosts to brand awareness and online sales after running Facebook and Instagram ads during Ramadan in United Arab Emirates and Saudi Arabia.

02/09/2019  |  Full story...

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

02/07/2019  |  Full story...

This year's Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

02/07/2019  |  Full story...

Monsoon is experiencing an increase in website dwell time following the launch of shoppable social technology on Facebook, Instagram and Twitter.

25/03/2019  |  Full story...

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

07/06/2018  |  Full story...

Heinz Brazil took Instagram food posts to a new level, with a campaign that actually sent meals pictured on its account to followers.

18/05/2018  |  Full story...

Mail-order cosmetic company Birchbox used Canvas ads in Instagram Stories to create a smooth audience journey from inspiration to action.

13/04/2018  |  Full story...

To raise awareness of its yoghurt brand Activia in Italy, Danone used ads in Instagram Stories, reaching 3 million people and increasing purchase intent among its target audience.

13/04/2018  |  Full story...

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). This extended case study puts together some of the best hoaxes from 2018.

13/04/2018  |  Full story...

Nestle’s Maggi won over a younger audience with a web series about a French Food Tour, hosted on Snapchat. This case study looks at how the cooking seasoning brand reached 2 million people with engaging long-form video content.

16/03/2018  |  Full story...

This summer, Kentucky Fried Chicken followed through with one of its boldest ideas to date: launching its new Zinger fried chicken sandwich into space. KFC looked to complement the stunt with a campaign that would generate awareness for the Zinger sandwiches, as well as drive visits to their restaurants among 18 to 34 year olds.

16/03/2018  |  Full story...

Sportswear brand Adidas wanted to embed a positive and creative image with its young audience. This case study looks at how it used Snapchat, via filters, long form video and lenses to drive an 18% boost in store visits.

16/03/2018  |  Full story...

German health brand Femibion used Facebook lead ads to efficiently deliver product samples to potential customers, with a conversion rate of 35%.

07/03/2018  |  Full story...

Johnson & Johnson’s mouthwash brand Listerine used Facebook video ads to drive education and awareness about the benefits of mouthwash and its new miswak formula during the Ramadan period.

07/03/2018  |  Full story...

Digital ad campaigns which only rely on cookies for ad targeting can sometimes produce misleading results, wasted impressions and missed conversions. For the launch of MAC’s new eye shadow line, the cosmetics brand used people-based marketing (programmatic media targeting) to improve their campaign targeting and increase ROI.

13/02/2018  |  Full story...

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.

13/02/2018  |  Full story...

With more people hosting smaller house gatherings instead of big, flashy parties, Diageo developed SIMI, the AI-powered bartender, to deliver an engaging, helpful brand experience in India.

13/02/2018  |  Full story...

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

09/02/2018  |  Full story...