Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 2 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Vans is a brand known for youthful and creative self-expression. Working with Vans and Rooster Worldwide, Microsoft built a concept campaign on Skype that takes advantage of Skype’s unique ability to connect people in rich ways. The concept would give two Skype callers the ability to simultaneously design a Vans-branded skateboard park while they’re on a Skype video call together. As a reward, the Skype callers are taken on a video ride of their park with a Vans Pro skater. The park also becomes a landing page for Vans to merchandise its latest shoes and show video recaps of Vans Pros in action. Skype users could then share the Vans content and videos with their friends.

Brand: Vans | Sector: Clothing and Footwear | Country: US | Partner/agency: Microsoft/ Rooster Worldwide| Objective: brand awareness, consideration and purchase | Format: Skype

03/07/2013

Alfa Romeo used Skype to promote its new ‘Supermini’ car, using targeted ads when users were consulting trusted friends and family. This case study looks at how the car maker used a combination of homepage takeovers and ‘conversation’ ads to increase brand awareness over 20% and generate clicks of over 50%.

Digital marketing case study

More on this case study…
Brand: Alfa Romeo | Sector: Automotive | Country: US | Objective: Build brand engagement | Format: Skype, Display ads |

25/02/2013  |  Full story...