Digital marketing industry case study library

Browse case studies by topic

With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Shell case studies: we currently have 2.

Any agency or media owner can submit case studies to our team and these 2 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Mobile case study: Shell uses Facebook Chatbots to sell event tickets

Shell used Facebook Messenger Chatbots to sell tickets to its London Eco-Marathon event in London, showcasing the company’s commitment to sustainable transport of the future.


23/06/2017  |  Full story...

Agency: Taglab | Client: Shell | Sector: Oil industry | Objective: Customer acquisition | Format: Online forum

Shell Optimax was the first performance unleaded fuel to market in the UK. It quickly developed an enthusiastic following amongst “petrol-heads” who were generating online buzz on forums, chatrooms and blogs. Taglab developed a fully featured forum, complying with Shell’s corporate web templates, within a one month project turnaround. The site promoted Shell Optimax performance fuel, capitalising on grassroots support for the product by providing a forum for enthusiasts to post their views, plus a competition and Grand Prix news. Within one week of launch, hundreds of users had registered on the site.

Download Shell case study | Ask your Tutor for more insights | Submit your own case studies

01/08/2007

Case study topics