Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 13 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

16/03/2018  |  Full story...

To mark its sponsorship status for the 2016 Rio Olympics, Samsung told the emotionally powerful story South Sudanese 400m runner Margret Rumat Rumat Hassan- getting 22m YouTube views in the process.

10/11/2016  |  Full story...

Samsung is the most trusted Olympic sponsor brands among UK consumers, while McDonald's is the least trusted, according to new research.

05/09/2016  |  Full story...

To promote its latest Galaxy camera, this global campaign from Samsung targeted the millennial community who regularly upload photos to social media. The electronics giant created a social media marketing campaign –dubbed ‘Life’s a Photo Take It’ - using young influencers to demonstrate the key differences between the quality of images from a normal smartphone and the Samsung Galaxy camera- getting results that blew away expectations.

02/12/2014  |  Full story...

Samsung wanted to create a destination that could show off its GALAXY Camera and generate buzz among photographers and tech fans on four major social networks. This case study looks at how the electronics giant used Tumblr’s API as a central hub to push images to Twitter, Facebook, and Pinterest, getting a 70% increase in earned impressions.

17/07/2014  |  Full story...

Nike, Samsung and Castrol top the chart of the most shared World Cup focused video ads, ahead of brands that are official sponsors of the tournament, according to a new report from Unruly. Coca-Cola, the first affiliated brand to appear in the listing, accounted for 2.5 times fewer shares than Castrol, that sits in third place. Other Word Cup sponsors that fail to make the top 11 include Budweiser (16th), Sony (18th), McDonald’s (20th) and Johnson & Johnson (24th)

10/06/2014  |  Full story...

At the 2014 Oscars, Samsung took the award for most talked about brand with a celebrity-packed selfie tweeted by host Ellen DeGeneres using a Galaxy Note 3 phone. This case study looks at how the electronics giant made full use of its sponsor status at the film ceremony, merging old-school celebrity endorsements with the latest digital technology to reach millions of people.

Watch this ad for the new Galaxy sS5 which aired during the ceremony:

Brand: Samsung | Sector: Mobile | Country: Global | Objective: brand awareness, consideration and purchase | Agency/ Partner: Starcom MediaVest | Format: Viral, Social Media, Twitter, TV, Mobile

13/03/2014  |  Full story...

Twitter’s new 6-second Vine video platform proved a big hit this year .If used correctly, Vine offers a quick yet extremely effective way for brands to reach wider, socially engaged audiences. And as one of the fastest growing mobile apps in the world, this means enormous potential for marketers. We look back at some of the best, starting with Lowes' ingenious visual tips that make DIY seem fun (well…almost).

26/11/2013  |  Full story...

Samsung ships millions of products every day to customers around the world. With a worldwide customer base, but to be successful, the electronics giant does not subscribe to a one size fits all philosophy. Its employees observe people's lives to give give them options that meet their varying cultural and regional needs. This case study offers a rare insight into how Samsung localises its products for the many markets it serves around the world, with 10 examples from different regions.

Brand: Samsung | Sector: Consumer Electronics | Country: Global | Objective: brand awareness, consideration and purchase |

17/09/2013  |  Full story...

As part of Samsung’s promotion of its new Galaxy S 3 in Singapore, the phone maker hires several improvisational musicians, including Merton of Chatroulette fame, to bring personalised songs to via a live webcast. By using fans’ Facebook friends and personal facts, the musicians performed spontaneous compositions to make it ‘Your Song." During the 6 hour show, 61 people had a personalised song sung to them live.

YouTube case study

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Brand: Samsung | Country: Singapore | Agency: Cheil Singapore | Sector: Mobile | Format: Video, Mobile, social media

14/09/2012  |  Full story...

Back in December 2011, Samsung sponsored 25 levels of new Angry Birds levels running on Google Chrome as part of a Christmas promotion. This case study shows how the campaign got the electronics brand nearly half a million hours of brand exposure from consumers.

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Brand: Samsung |Media: Communities & Gaming portals, Smartphones, Mobile| Sector: Electronics, Mobile | Agency: Enrich Mobile | Format: Online Games, iPhone & Android Apps

06/03/2012  |  Full story...

Engaging a high net-worth, tech-savvy adult male audience with a brand is a tough challenge, but Samsung made smart use of mobile advertising to build brand engagement, driving 198,000 users to a post-click experience.

The purpose of the campaign was to build awareness about the LED 3D TV and drive purchase intent. The campaign resulted in 113% increase in mobile ad awareness & 27% increase in both purchase consideration. Samsung used targeting, and multiple ad formats including interactive ads for iPhone and Android . It also sponsored the popular Sports Tap app, which reached their target audience on mobiles irrespective of the handset and technology they were using. The campaign got a CTR of 1.21% and 50,000 video views. The greater impact of the campaign was the positive inclination towards the brand, with 38% increase in agreement with the statement “Samsung is a leader in new technology”

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Brand: Samsung | Media: Google Admob | Sector: Telecommunications| Agency: MediaVest | Format: Interactive video ads, Expandable canvas ads, Banners and Text links

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04/01/2012

Back in 2009, Samsung lit up the Welsh countryside with a stampede of ‘extreme sheep’. This case looks at how the electronics giant caused a viral sensation, getting 10m YouTube views within a year. The 200 second ad sees sheep with LED light harnessed manoeuvred into position to create a giant sheep, before creating the Mona Lisa with the various coloured LEDs on their back.

29/12/2009  |  Full story...