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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Sainsburys case studies: we currently have 2.

Any agency or media owner can submit case studies to our team and these 2 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Case study: Sainsbury wakes up Mog the Cat for Christmas Calamity

A year after its controversial advert showing a Christmas Day truce on the Western Front, Sainsbury's called upon the powers of children's writer Judith Kerr to create a heart-warming Christmas ad that rivaled John Lewis' festive campaign.

03/12/2015  |  Full story...

Facebook marketing: Customer service from Sainsbury’s goes viral on Facebook

csgiraffebread.jpg

In an example of how good customer service can pay dividends, Sainsbury’s response to a three-years old’s letter about renaming Tiger Bread went viral, ultimately resulting in the supermarket chain changing the name of its product in stores to ‘Giraffe Bread’. Despite being more than seven months old, the story was resurrected and has had more than 14,000 ‘shares’ on Facebook. The girl’s mother went on to upload the letters to Facebook, starting the 'Campaign to change Tiger Bread to Giraffe Bread at Sainsbury's' which went viral, registering hundred of Facebook 'likes' and comments, and nudging Sainsbury's into action.

More on this case study:
Brand: Sainsbury’s | Media: Social Media, Customer Relationship Management | Sector: FMCG | Format: Social Media, Retail

01/02/2012  |  Full story...

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