Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 2 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

This large-scale camapign for Chinese mobile maker Huawei put a 3D fighting game on a screen the aize of two basketball courts. In September 2012. Saachi and Saachi China curated an unprecedented super-large outdoor 3D game was played at the world-renowned Suntec City - Fountain of Wealth in Singapore. The creative video show of the Huawei MediaPad 10 FHD and Huawei Ascend D1 Quad-Core XL mobile phone was staged in the Plaza.

More on this case study…
Brand: Huawei | Sector: Mobile | Coutry: China/ Singapore | Objective: Build brand engagement | Agency | Saachi and Saachi | Format: Video, Game, Outdoor, YouTube, Viral |

30/01/2013  |  Full story...

These kids became iconic through television and online advertising. They’re instantly recognisable and their leaping eyebrows swept through the web as fast as people could forward to their friends. It’s a good example of integration between media channels because the images and music were identical across both. The images are high impact on screen and they work well on the web because of the lack of clutter within the advertising space. It becomes one of the dominant elements on the page and because of this achieves both impact, brand recognition and message association. For fast moving consumer packaged goods brands like Cadbury’s, they’re not trying to sell off the page, their goal is to build brand image, discussion and front of mind awareness. That’s exactly what this creative achieves so brilliantly – even without a click-through to their website.

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09/07/2009