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Russia case studies: we currently have 4.
Any agency or media owner can submit case studies to our team and these 4 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.
Social media case study: ASOS reaches Russian audience through VK and Yandex
Having launched a Russian website and social media presence, ASOS wanted to scale their activity in this market. The online clothing retailer worked with agency Forward 3D to win over 65K fans at a cost of just £0.66 per fan.
24/01/2017 | Full story...
B2B case study: Russian Ice Cream brand woos small traders with SMS scheme
Unilever’s Inmarko is Russia’s leading ice cream maker. It sought to grow market share and deepen its engagement with trade vendors, one of the brand’s key target audiences. Inmarko developed an SMS program that used codes to unlock rewards, enticing traders to engage more often with the brand.
15/10/2015 | Full story...
Case study: Dove links pack promotions to mobiles to boost cross selling
Brandtone partnered with Unilever in 2013 to drive the rate of sales across the Dove portfolio in Russia. This case study looks at how the beauty brand linked on-pack promotion with a mobile campaign to drive cross-selling opportunities across Russia- boosting repurchase sales by 21% in some cases.
13/08/2014 | Full story...
Charity challenges perceptions with ‘You Are Blind’ game
To raise awareness around the perception of blind people in Russia as helpless, charity association “The right to smile” together with the agency Hungry Boys, launched a project called Blind. The aim of the project is to change the way of treatment to blind children around us and help to these children not just to live, but to live and be happy for those children for whom medicine help is not available now, to make their life in the aggressive environment of the modern city more convenient.
You are blind from Vlad Sitnikov on Vimeo.
More on this Case study …
Brand: The Right to Smile | Country: Russia | Agency: Duval Guillaume | Sector: Charity | Format: YouTube, Video, Game, Social Media, Blogging
20/11/2012 | Full story...
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