Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 100 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Oak Furniture Land wanted a new digital campaign that linked its online presence with its 62 stores around the UK. This case study shows how the furniture retailer made smart use of localised targeting to boost revenue by 30% year on year.

09/09/2015  |  Full story...

UNIQLO launched “Uniqlo Check-In Chance” campaign, giving anyone who checked-in at one of their 62 stores in Tokyo a 100 yen coupon. This case study looks at how the retailer worked with agency Dentsu and Facebook to generate sales of 10 billion Japanese yen for the three days of the campaign.

02/04/2015  |  Full story...

How do you make a new fashion range stand out from the crowd in a saturated market? This case study looks at how clothes retailer Uniqlo made smart use of social media and a unique in-store event to boost awareness of its Ultra Stretch Jeans in Indonesia.

17/03/2015  |  Full story...

Taco Bell’s alternative and savvy social media marketing has gained a strong following by a younger audience and its ramped-up deal with US College Football Playoffs and ESPN offers a unique opportunity to connect with its target market. So, why is Taco Bell’s Twitter account such a hit and what does this new deal with College Football playoffs mean for the Mexican fast-food chain?

14/01/2015  |  Full story...

In May 2014, retailer H&M launched Poland's first marketing stunt on Snapchat, hiding exclusive party tickets in its clothing stores and sending cryptic clues via the self-destructing photo app. This case study looks at how the campaign reached 3.8 million unique users via this digital spin on the old ‘treasure hunt’ game.

14/01/2015  |  Full story...

The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, but is it the most effective in terms of ROI? This case study uncovers why Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy the brand.

11/12/2014  |  Full story...

Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. When viewing the video, users can click on a colour strip at the bottom of the video, causing the film to switch seamlessly to that colour theme. The film was created by Virtue Worldwide, Vice Media’s in-house creative agency. The ad has been shot five times using five different colour schemes, and lets viewers to click to change the colours and clothes in the video as it plays. The shoppable video has been viewed more than 700,000 times in just over a month.

03/12/2014  |  Full story...

Back in 2011, O2 made the bold move to expand beyond the consumer with an initiative to get small businesses on its side- winning a raft of new customers ahead of rivals Vodafone, Orange and T-Mobile in the process. This case study looks at how the UK mobile network operator identified a growing demand and re-positioned its brand to get tens of thousands of businesses using their network.

02/12/2014  |  Full story...

To celebrate Mothers Day 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 million YouTube views.

27/11/2014  |  Full story...

With nearly 600 retail stores and a strong online presence, Muji deployed InteractEdge from Infosys to generate higher sales through personalised product recommendations for over two million registered customers. This case study looks at how the Japanese firm strengthened customer loyalty and boosted revenues.

27/11/2014  |  Full story...

In November 2014, retailer got a leap in its digital coverage thanks to an unsuspecting teen heartthrob. Or was it all a viral marketing ploy in the first place? This case study looks at what should other brands (and their staff do) when they’re thrown into the spotlight?

pls rt bc everyone needs alex from target on their tl pic.twitter.com/31udOj9Fxd

— ash (@chntxl) November 2, 2014

06/11/2014  |  Full story...

The 2014 IKEA catalogue came to life this year taking the customer experience further with extended digital content. This case study looks at how the furniture brand used augmented reality technology to add a new dimension to the shopping experience, getting a huge 8.5 million downloads in the process.

05/11/2014  |  Full story...

Forget pay per click, how about pay per cackle? In a new digital take on admission fees, a comedy club in Barcelona used facial recognition software to charge per laugh, rather than per show. Back in June 2014, the Teatreneu clubrecorded each laugh from customers on a tablet on the back of the seat in front. The scheme, which uses facial recognition software, is now working so well that its helping the Spanish venue turn a larger profit. Entrance to the club is free, but each laugh amounts to €0.30 (£0.24) – to a maximum of 80 laughs for €24 (£18). The average ticket price is now up by €6 and it has resulted in 35 per cent more spectators.

29/10/2014  |  Full story...

For a hair brand, getting a product recommended by hair salons is a major boost- and linking till data to social media campaigns is even more valuable. With this in mind, L’Oréal granted more than 5,000 salons in the US with access to the Buddy Media Social marketing suite, to enhance their Facebook Pages and allow L’Oréal to measure social success and improve content pages.

09/09/2014  |  Full story...

Brandtone partnered with Unilever in 2013 to drive the rate of sales across the Dove portfolio in Russia. This case study looks at how the beauty brand linked on-pack promotion with a mobile campaign to drive cross-selling opportunities across Russia- boosting repurchase sales by 21% in some cases.

13/08/2014  |  Full story...

Back in June 2014, Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its "campaign for real beauty" activity. The ad appeared in real-time as a display advert on webpages linked to women’s beauty and lifestyle.

06/08/2014  |  Full story...

Extending their ‘Should’ve gone to Specsavers’ TV campaign online, the Specsavers i-Roll campaign smashed visual engagement benchmarks. The case study looks at how the optician expanded its appeal to a broad 25-54 audience.

02/07/2014  |  Full story...

Luxury retailer Harvey Nichols made an unusual Christmas ad in 2013, encouraging shoppers to buy gifts for themselves at the high end store rather than spend the money on loved ones. This case study looks at how the bold funny ad turned controversial subject matter into a highly amusing and entertaining video, picking up the Cannes Lions Grand Prix in the process.

25/06/2014  |  Full story...

To stand out from the crowd during Chinese New Year, luxury online retailer Glamour Sales enlisted Fred&Farid to create a social media stunt to get tongues (and tails) wagging. By pretending to swap their community manager for a dog, the firm generated 100,000 new customers on a tiny budget.

Watch the video case study below:

04/06/2014  |  Full story...

At the beginning of 2014, an Ikea Facebook campaign drove an 11 per cent increase in foot traffic for the retailer, according to research carried out by Vizeum and iProspect in partnership with Facebook and EE.

21/05/2014  |  Full story...

Restaurant booking service Square Meal saw a 67% increase in click-through rates and 400% boost in conversion by switching to Emarsys Predict. This case study looks at how the use of the new self-learning marketing engine boosted customer response. Using data from a customers’ most recent online behaviour to develop a constantly-evolving algorithm, the firm delivered automated campaigns, emulating customer targeting used by e-commerce giants such as Amazon and eBay.

25/03/2014  |  Full story...

Ahead of the 2014 SuperBowl Final, H&M let fans buy David Beckham’s range of underwear directly from their TV in a new interactive commercial. The Swedish clothes retailer offered viewers the chance to pick from alternative versions of the star performing some impressive stunts as he tries to get to safety in his signature briefs. Voting began ahead of the final and promoted nine pieces from the ex-footballer’s Spring range. The ad was preceded by a Twitter campaign where fans get to choose whether he bares all in the ad or not.

Brand: H&M | Sector: Clothing | Country: USA | Objective: brand awareness, consideration and purchase | Format: Viral, Social Media, Sport, YouTube, Video, TV

03/03/2014  |  Full story...

LED lighting provider LED Hut worked with site search firm SLI to drive relevant search results to its base of international customers. This case study looks at how the firm achieved a search convert at a rate 200% higher and spend double the amount in comparison to the site average.

Brand: LED Hut | Sector: FMCG, Consumer technology | Country: UK | Objective: brand awareness, consideration and purchase | Format: Search, Design

12/02/2014  |  Full story...

Back in 2013, luxury online fashion retailer, Avenue 32, launched a multi-channel strategy, supporting young designers that are unable to invest in their own online presence to showcase their collections and expand their audience. This case study looks at how the firm managed to double mobile traffic with the average transaction value increasing by 270 per cent.

Brand: Avenue | Sector: Reatail, Clothing, ecommerce | Country: Global | Agency/Partner: Usablenet / Objective: brand awareness, consideration and purchase | Format: Mobile marketing

06/02/2014  |  Full story...

Baby Supermall recently worked with Google to run a targeted AdWords paid search campaign, targeting mothers. This video case study outlines how the baby retailer linked analytics to search with attribution modelling to generate tens of thousands of dollars in additional sales every week."

View the video case study below:

Brand: Baby Supermall | Sector: Ecommerce | Country: US | Objective: brand awareness, consideration and purchase | Format: Search, Analytics

06/02/2014  |  Full story...