Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 10 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Ahead of the festive season, digital food brand Allrecipes added a Save button on each Pinterest recipe page after noticing a big surge in referral traffic from the site. This case study looks at how the digital food brand boosted clicks by 900% in just 3 months on the social bookmarking site.

07/03/2017  |  Full story...

Bank of America created Better Money Habits (BMH), an online resource to help people understand their money. The site is open to anyone, with a focus on those just starting out – millennials. With the help of Promoted Pins, BMH content reached nearly 6 million people in less than 5 months and generated more than 29,000 saves.

09/06/2016  |  Full story...

Sports and fitness are often very social activities, and UK sports brand for women Sweaty Betty capitalised on this to offer a drastically different shopping experience for consumers compared to the ‘warehouse’ feel from the likes of Sports Direct. So what makes Sweaty Betty stand out in the overcrowded fitness market? This case study looks at how the brand built a social community around fitness challenges to boost brand loyalty.

@ClareeSherry glad you enjoyed the workout from the @sleektechnique girls. Don't forget to try the new #SBFlyFlexFlow workout too...

— Sweaty Betty (@sweatybetty) January 25, 2015

26/01/2015  |  Full story...

Samsung wanted to create a destination that could show off its GALAXY Camera and generate buzz among photographers and tech fans on four major social networks. This case study looks at how the electronics giant used Tumblr’s API as a central hub to push images to Twitter, Facebook, and Pinterest, getting a 70% increase in earned impressions.

17/07/2014  |  Full story...

Oreo is an iconic biscuit brand with leading edge digital platforms and a highly engaged fan base in Facebook. They developed a brilliant creative idea that combined the best of PR with social media and digital production to win a Cyber Lions Grand Prix, millions of new fans and hundreds of millions of new exposures. In this Cannes Lions social media case study we show you why…

Brand: Oreo | Sector: FMCG, Food and Beverage | Country: US and global | Objective: Brand awareness, brand favourability, brand equity | Format: PR and social media

21/06/2013  |  Full story...

Pinterest attracted new users and re-engage existing users by creating ‘pin’ and ‘follow’ actions on Facebook. Pinterest focused on the most frequent and social things people do on their site - pin and follow - and built Open Graph stories that people could identify with. It prompts people to add the app to their timelines through a clear call out that is integrated into the design of the site. They implemented Pinning, following pinners and comment and liking pins into open-graph. Daily visits have increased by more than 60% since the integrations of open-graph.

Facebook case study

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Brand: Pinterest | Sector: Entertainment / Technology | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Toy giant Mattel has been quick to capitalise on the growth of Pinterest, using the online ‘pinboard’ to showcase its flagship Barbie brand. So why has this iconic doll failed to get a single ‘like’ on the site so far? This case study takes a closer look…

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Brand: Mattel, Barbie| Sector: Toys| Format: Social Media

24/04/2012  |  Full story...

This case study shows how Duck Tape used Pinterest a social media platform to showcase their stationery products. The brand was a natural fit with existing fans who love to showcase their creations using the product. The duct tape brand has 19 boards with 443 pins showcasing fun way of using their products. The brand has 302 followers, 335 following and 164 likes on Pinterest. They have boards vary from their products which subtly market the various patterns they offer, to craft ideas using the products and craft videos and occasion specific boards.

Digital Marketing Case Study (Duck Tape Pinterest Site)

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Brand: Duck Tape| Sector: Retail, Eccomerce, FMCG | Format: Social Media

24/04/2012

Social media ‘pinboard’ Pinterest is on the rise, but how can marketers tap into its potential? This case study looks at how US-based home improvement company Lowes combined its Pinterest board with Facebook to boost its follows by 32%.

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Brand: Lowes | Media: Pinterest, Facebook, Social Media | Country: US | Sector: Retail, Ecommerce, FMCG

04/04/2012  |  Full story...

Social media ‘pinboard’ Pinterest is on the rise, and this campaign from Kotex is a fine example of how brands can use the popular social media Pinboard to boost their followers and create a lasting brand impact.

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Brand: Kotex | Media: YouTube, Pinterest, Social Media | Agency: Smoyz | Country: Israel | Sector: FMCG / Healthcare

04/04/2012  |  Full story...