Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 6 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Nike created a high-tech running track over a city block in Manila, Philippines, during the 2016 Olympic Games, where runners could engage in a virtual race against avatars of themselves.

NIKE “Unlimited Stadium” from PrettyGreen on Vimeo.

06/09/2017  |  Full story...

To promote History Channel's newest survival reality TV show Alone, it created a regional campaign using the Oculus Rift as a medium to enhance the consumer brand experience and to give a taste of what it would be like being alone, in the wild. This case study looks at how the TV channel created buzz with a fitting use of new technology.

23/03/2016  |  Full story...

A perfect example of online amplification of offline experiential PR. In March 2014, shoppers and commuters at the Marina Bay Sands promenade in Singapore were treated to a rare street performance by Singaporean Water Calligraphy Artist, Alew Liew as part an eye drop campaign.

10/10/2014  |  Full story...

Kraft Foods worked communications partner GeiserMaclang to create a ‘national thank you day’ in the Philippines to promote its Tobelerone confectionery brand. The campaign was a huge success which can be proved from the fact that official website generated nearly 500,000 hits and the Toblerone sales escalated 132%.

Brand: Toblerone | Sector: Food | Country: Philippines | Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral

20/02/2014  |  Full story...

To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men on a blind date with a lady (played by an actress) who has really bad dandruff. The campaign has attracted over 500,000 YouTube views so far, and has been featured in local media, including a talk show.

Brand: Head & Shoulders Sector: FMCG, Health and Beauty | Agency/Partner: Saatchi & Saatchi | Country: Philippines | Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral

20/02/2014  |  Full story...

Hizon’s Catering, a local catering company in the Philippines, used the power of digital marketing, via the web, social, search and mobile, to improve its sales. This video shows how their target customer engages with their company at different phases in their wedding planning process.

Brand: Hizon | Sector: Travel, Hospitality | Country: Philippines | Objective: brand awareness, consideration and purchase | Format: Video, Social, Search, Mobile

20/02/2014  |  Full story...