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Consultancy and research
Oreos case studies: we currently have 3.
Any agency or media owner can submit case studies to our team and these 3 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.
Seasonal video case study: Oreo unleashes Halloween ‘Nomsters’
To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. 360i and Oreo-ownder Mondelez collaborated with designer Lori Nix and production company Dream Machine Creative directors for a Halloween campaign in which the brand will release a new “nomster” made out of Oreo and other confections every day. Fans will be asked to "Name the Nomster," and the best names will be made into custom digital content posted by Oreo later each day. The first video is just 11 seconds long, perfect for Facebook and Instagram.
30/10/2014
Vine case studies – Oreo cookies build talkability with Vines
Oreo cookies have won dozens of digital marketing awards for their success in social media, and these vines are a great case study of how a brand can be brought to life to build talkability in just 6 seconds.
10/06/2014 | Full story...
Best Facebook fan pages – case studies
These days every brand wants a Facebook fan page, but few brands achieve real engagement. When marketing directors asked our team to find case studies of the best Facebook fan pages, we looked for those that had great social conversations, really engaged with consumers and gave people a reason to follow.
Today’s marketers need to be able to make good judgements about social channels, and yet many brands have a weak presence, with social conversations brands that feel pretty dull. If you’re going to win in social media marketing, then you need to create vibrant conversations your consumers will love to take part in. Here are some of the best Facebook fan page case studies trainers at the Digital Training Academy have been using when coaching brands and agencies on social media strategies.
08/11/2012 | Full story...
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