Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Nivea case studies: we currently have 2.

Any agency or media owner can submit case studies to our team and these 2 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Cannes Mobile winner case study: Grand Prix: Nivea bracelet helps parents track kids

Nivea’s Sun Block ad won the Mobile category at the Cannes Lions International Festival of Creativity. This case study looks at how the brand embraced the growing trend for an ‘Internet of Things’.

25/06/2014  |  Full story...

Case study: Nivea For Men | Agency: TBWA, Pixelpusher | Technology: MediaMind | Sector: Pharmaceuticals | Objectives: Engagement, brand positioning, purchase intent | Format: Rich media & video

Case study: Nivea For MenA neat use of video story-telling. The Nivea-for-men brand plays on the wider marketing proposition of personal grooming products for young male audiences and gives the viewer an option of a couple of different videos. The storyline of the actor when he has the women’s product is to transfer him to a shoe shop where he is amusingly out of place, while the right (male) lotion clearly does the trick and has his girlfriend march straight into the storyline. A simple way to build engagement and interactive humour into otherwise static, linear advertising.

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09/07/2009

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