Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Msn case studies: we currently have 25.

Any agency or media owner can submit case studies to our team and these 25 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Case Study: Vauxhall | Media: MSN | Sector: Automotive | Objectives: Brand awareness, targeting, integration | Format: Online advertising

Vauxhall.jpgMicrosoft Advertising’s behavioural targeting technology ensured a high performance launch for Vauxhall’s new Insignia, steering ads directly to those actively engaged in researching auto purchases.

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26/04/2010

Case Study: Adidas | Media: MSN | Sector: Clothing | Objective: Engagement, lead generation, direct response, integration | Format: Online game

adidas.jpgSupporting its integrated ‘Predator vs F50’ campaign through a Windows Live Messenger game proved a winning formula for adidas, with the online platform a key player in driving consumer interaction – and registrations for the campaign’s star-studded ‘Predator vs F50’ contest.

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26/04/2010

Case Study: French Connection - FCUK | Media: MSN | Country: UK | Sector: Clothing | Objective: Brand awareness, brand repositioning, buzz | Format: In-game advertising

FCUK.jpgIn-game advertising on the Massive network provided the genuine buzz needed to establish FCUK as a leading fashion brand for young men. Previously used as a campaign slogan by clothing brand French Connection, the big rises in awareness and word-of-mouth recommendation delivered by the campaign helped to establish FCUK as a brand in its own right.

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26/04/2010

Case Study: Gjensidige | Media: MSN | Country: Norway | Sector: Finance | Objectives: Engagement, cut-through | Format: Online advertising, rich media,

Gjen.jpgAn innovative, personalisable avatar brought the benefits of financial independence to life for banking and insurance company Gjensidige. Deployed to engage young adults, the avatar swung into action through expanding banner ads, tying up new levels of engagement for a target audience that is highly resistant to the insurance category.

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26/04/2010

Case Study: Maybank | Media: MSN | Country: Malaysia | Sector: Finance | Objectives: Brand positioning, engagement | Format: Interactive media

Maybank.jpgWhen Malaysia’s oldest banking institution wanted to engage a tech-savvy youth audience, it was time to call in Agent M, Asia’s first Windows Live Messenger financial ‘bot. His mission: to position Maybank as a youthful and progressive bank, solve banking problems instantly, and create new levels of engagement with young consumers.

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26/04/2010

Case Study: MMA | Media: MSN | Country: France | Sector: Financial services - Insurance | Objectives: Brand awareness, engagement, driving traffic, click-through | Format: Mobile marketing

MMA.jpgMobile advertising provided French insurance company MMA with a highly personal platform for warning young French adults of the dangers of drink driving. An innovative range of mobile content, including virtual breath tests and designated driver generators, drove a 2 per cent clickthrough rate, and a ten-fold increase in traffic on MMA’s road safety mobile site.

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26/04/2010

Case Study: Canon | Media: MSN | Country: Germany | Sector: IT technology supplier | Objective: Brand awareness, brand repositioning | Format: In-game advertising

canon.jpgAdapting creative to the in-game environment propelled Canon to impressive recall amongst opinion formers and helped to establish the brand as leader of the camcorder pack.

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26/04/2010  |  Full story...

Case Study: Life Chats | Media: MSN | Country: Greece | Sector: IT telecommunications | Objective: Brand awareness, brand repositioning, buzz | Format: Social media

LifeChats.jpgAn anarchic Messenger agent, dedicated to showing up the shortcomings of traditional emoticons, sparked a rapid-growing revolution in the way Greek users chat online. “Face” did more than boost interest in the LifeCams and LifeChats range of webcams and headsets. Short-tempered and frequently hilarious, he was soon a star of the most popular Greek blogs with his own Facebook following.

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26/04/2010

Case Study: Festival | Media: MSN | Country: Columbia | Sector: FMCG - Food and drink | Objective: Purchase intent, buzz, engagement | Format: Social media

Festival.jpgThe chance to design their own emoticon kept tweens clicking on the cookie brand’s Windows Live Messenger tab, with over 306 million hits helping to drive a 35 per cent increase in sales.

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26/04/2010

Case Study: Coca-Cola | Media: MSN | Country: Coca-Cola | Sector: FMCG - Food and drink | Objective: Engagement, click through, integration, purchase intent | Format: Video, social media

CocaCola.jpgA spectacular two-stage campaign across a range of Microsoft Advertising channels turned Coca-Cola’s popular ‘Happiness Factory’ ad into an online cinema event with a nation-wide community following and spectacular engagement levels. With over 13 million ad impressions, double-digit click-through rates and 600,000 downloads, there was a lot of happiness to go around.

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26/04/2010

Case Study: Johnnie Walker | Media: MSN | Country: Taiwan | Sector: FMCG - Food and drink | Objective: Cut-through, engagement, purchase intent | Format: Interactive media

Johnnie%20Walker.jpgMaking strides into the online space enabled Johnnie Walker to reach an astonishing one fifth of Taiwanese 25-34-year-olds, engaging a new generation of tech-savvy, sociable drinkers and proving the value of interactive media in any liquor marketing blend.

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26/04/2010

Case Study: McDonald's | Media: MSN | Country: Finland | Sector: Food | Objective: Optimisation, targeting | Format: Targeting

McD%27s.jpgGroundbreaking econometric modelling from Brand Science has established online advertising’s impact on McDonald’s offline sales and helped to boost Return on Investment (ROI) by optimising media choices. Following hugely successful campaigns in Denmark and Sweden, McDonald’s extended the strategy to Finland – with spectacular results.

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26/04/2010

Case Study: Warner Bros | Media: MSN | Countries: Europe | Sector: Entertainment | Objective:Brand positioning, brand awareness | Format: Mobile marketing, rich media

WarnerBros.jpgDeployed to boost brand metrics and key perceptions for secret agent movie Get Smart, web and mobile advertising proved that arming a campaign with multiple platforms dramatically increases brand impact. Viewing intent rose by a spectacular 49.9 percentage points amongst those exposed to the online campaign who also recalled seeing Get Smart ads on their phones.

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26/04/2010

Case Study: Sympatico | Media: MSN | Country: Canada | Sector: Entertainment | Objective: Targeting, traffic-driving | Format: Targeting

Sympatico.jpgDriving additional traffic to four emerging channels on the popular Sympatico/ MSN portal required an ad network with great reach and powerful targeting. The attention-grabbing Open Your Eyes display ad campaign delivered the impact
to engage audiences. However, it was the contribution of the Microsoft Media Network, delivering reach and targeting to maximise a limited budget, which proved most eye opening.

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26/04/2010

Case Study: Hong Kong Tourist Board | Media: MSN | Country: Hong Kong | Sector: Tourism | Objective: Brand awareness, purchase intent | Format: Website

HK.jpgTantalising potential visitors with a whirlwind tour of the city’s hottest dating spots proved an irresistible online strategy for Hong Kong, doubling the target number of visitors to the Hong Kong Tourism Board’s promotional webpage, and seducing Japanese tourists in dramatically increased numbers.

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26/04/2010

Case Study: All-Nippon-Airways - ANA | Media: MSN | Country: Japan | Sector: Travel | Objective: Click-through, direct response, engagement, lead generation | Format: Online advertising, Rich media

ANA.jpgEncouraging MSN users to browse flights and check availability through an innovative ‘mouse-over’ ad format gave All Nippon Airways (ANA) lift off in conversions.

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26/04/2010

Case Study: 20th Century Fox | Media: MSN | Country: UK | Sector: Entertainment | Objective: Brand awareness, purchase intent, cut-through | Format: Video, In-game advertising

Fox.jpgDigital media turned in a star-making performance for the launch of 20th Century Fox’s The Day The Earth Stood Still, as a groundbreaking study showcased its huge potential for film marketing.

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23/04/2010

Case Study: Warner Music | Media MSN | Country: Thailand | Sector: Entertainment | Objective: Brand repositioning, purchase intent, driving traffic | Format: Online radio

Warner.jpgAn innovative online radio station, integrated into the Windows Live
Messenger platform, soon had a new generation of Thai listeners moving to Warner Music’s beat.

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23/04/2010

Case Study: Mars | Media: MSN | Country: Belgium | Sector: FMCG - Food and drink | Objective: Brand awareness, brand positioning | Format: Video, Rich media

Mars.jpgA funky online video campaign for Mars got 16-34-year-old Belgians moving to the brand’s beat, and sent brand recognition scores dancing past industry benchmarks.

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23/04/2010

Case Study: Motorola | Media: MSN | Country: Spain | Sector: IT telecommunications | Objective: Brand awareness, click-through, direct response, purchase intent | Format: Video, online advertising

Motorola.jpgInviting Spanish rock fans to jam online through MSN Video ensured a big audience reaction when Motorola’s new EM325 handset took to the stage. With ads on Windows Live Messenger alone delivering 39,500 click-throughs in 3 hours, a sell-out crowd was guaranteed.

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23/04/2010

Case Study: Vaseline | Media: MSN | Country: UK | Sector: FMCG- Healthcare | Objective: Brand repositioning, purchase intent | Format: In-game advertising

Vaseline.jpgPositioning its “strong and resilient” skincare message alongside a series of highaction, male-interest games drove home Vaseline’s message that taking care of your skin isn’t just for women.

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23/04/2010

Case Study: H&M | Media:MSN | Country: Norway | Sector: Clothing | Objective: Engagement, buzz, cut-through, trend creation | Format: Social media

H%26M.jpg
A bold campaign from H&M in co-operation with Costume magazine and MSN was created to engage fashion bloggers in Norway. The brand’s fashion blogging contest drew a fantastic response rate, with 700 bloggers taking part from across the country, and acted as the centrepiece of a successful integrated campaign.

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23/04/2010

Case Study: Toyota Prius | Media: MSN | Country: Japan | Sector: Automotive | Objective: Brand awareness, brand repositioning, purchase intent | Format: Rich media

Toyota%201.jpg
The Toyota Prius, the world’s first mass-produced hybrid vehicle, went on sale in 1997 as an environmentally friendly car. However, many consumers were put off by the new look of the vehicle. A light-hearted driving adventure, with users riding alongside through online video travelogues and Windows Live Messenger, persuaded consumers to spend more time with the Toyota Prius.

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23/04/2010

Case Study: Mazda | Media: MSN | Country: Spain | Sector: Automotive | Objective: Brand awareness, purchase intent, integration | Format: Online advertising

Mazda.pngFuelling its launch of the Mazda2 through a mix of TV and online advertising delivered roaring results for Mazda. Exposure to the online ads increased awareness of the Mazda2 by 7 percentage points, with test drive applications increasing by 193 per cent during the campaign.

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23/04/2010

Case Study: Ford | Media: MSN | Country: Denmark | Sector: Automotive | Objective: Brand awareness, brand repositioning, purchase intent | Format: Social Media, Design

Ford%20logo%201.jpgA bold, content-driven campaign, in which young women auditioned to present Fashion TV online drove Ford’s image makeover and helped to position the Fiesta as Denmark’s next top auto model.

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23/04/2010

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