Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Mondelez case studies: we currently have 2.

Any agency or media owner can submit case studies to our team and these 2 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Digital marketing in the Middle East: Mondelēz consolidates brand online

When you own multiple brands across a diverse area such as the Middle east, it can be difficult to manage campaigns efficiently. This case study looks at how Mondelez MENA worked with DoubleClick's programmatic solution to consolidate their digital media branding activities.

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05/01/2018  |  Full story...

Brazil case study: Mondelēz boosts Brazil product launches with smarter search marketing

Mondelēz International, a snacking powerhouse consisting of brands such as Oreo, Nabisco and Cadbury, wanted to measure the marketing effectiveness of two new product launches in Brazil: belVita and Trident Unlimited. To do so, it embraced Google's Brand Lift solution, which revealed valuable insights into the campaigns' viewer retention rates, target audiences and frequency caps. Based on the findings, Mondelez adjusted its targeting and its creative to reach a 15% view-through rate.

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21/05/2015  |  Full story...

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