Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 269 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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It took just 9 bending complaints to steal the thunder from the successful launch of Apple's iPhone 6 and iPhone 6 Plus which saw 10 million orders. As ‘bendgate’ took over Twitter in September 2014, a number of fast acting brands were quick to join in the fun getting much publicity in the process. View some of the best tweets here...

01/10/2014  |  Full story...

In September 2014, three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. By tweeting @Walkers_busstop, along with a code provided to them after they arrive, commuters were given a free packet of crisps by a virtual Gary. The Pepsico-owned potato chip brand ran a competition asking people to invent new varieties of potato chip.

30/09/2014  |  Full story...

Forget QR Codes or PayPal- this low-budget digital marketing campaign in Australia got restaurant diners to pay for their food with a kiss. This case study looks at how Metro St James played on its romantic French image with a YouTube viral and mobile app that generated half a million internet mentions and a raft of earned media space.

18/09/2014  |  Full story...

milk&more, a Dairy Crest group company focused on free doorstep delivery is improving the traditional daily milk and grocery delivery by developing a mobile optimised site.Customers were able to use their smartphones to set up and manage the delivery of their daily essentials.

10/09/2014  |  Full story...

Brandtone partnered with Unilever in 2013 to drive the rate of sales across the Dove portfolio in Russia. This case study looks at how the beauty brand linked on-pack promotion with a mobile campaign to drive cross-selling opportunities across Russia- boosting repurchase sales by 21% in some cases.

13/08/2014  |  Full story...

Car brand Lexus ran a six-week test to grab the attention of 25- to 34-year-old male users with a campaign for its F-series performance vehicles, using an ad campaign that spanned three platforms in partnership with Microsoft.

06/08/2014  |  Full story...

Transport marketing case study - Digital PR techniques are powerful for the online amplification of offline events, and taxi firm Uber’s ice cream stunt is a great example of how to use digital channels to get people talking about a service.

Where in the world are you requesting your #UberIceCream? http://t.co/SnVcYIxEim pic.twitter.com/Tiq0TsOibF

— Uber (@Uber) July 18, 2014

21/07/2014  |  Full story...

Samsung wanted to create a destination that could show off its GALAXY Camera and generate buzz among photographers and tech fans on four major social networks. This case study looks at how the electronics giant used Tumblr’s API as a central hub to push images to Twitter, Facebook, and Pinterest, getting a 70% increase in earned impressions.

17/07/2014  |  Full story...

Due to its popularity with the younger generation, Levi's turned to Instagram to boost its appeal. This case study shows how the jeans brand reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34.

09/07/2014  |  Full story...

Nivea’s Sun Block ad won the Mobile category at the Cannes Lions International Festival of Creativity. This case study looks at how the brand embraced the growing trend for an ‘Internet of Things’.

25/06/2014  |  Full story...

The Chicago Shakespeare Theater partnered with the Art Institute of Chicago to give art lovers an once-in-a-lifetime experience and drive ticket sales for the play Sunday in the Park with George. This case study shows how the production company used social media marketing on a budget to amplify a one off event that brought a mysterious painting’s characters to life…

18/06/2014  |  Full story...

Mahou-San Miguel, the most important beer brand in Spain, leveraged its sports sponsorships by hosting an online game for consumers aged 18 to 50 leading up to a football match between two Madrid rivals. This case study looks at how the brand used online gaming to engage fans to reach 10% of Madrid’s population.

18/06/2014  |  Full story...

The Abercrombie brand is first and foremost about looking hot. This was taken to the next level by transforming something as practical as a weather app into a way to find hot new looks, modelled by attractive forecasters. This case study looks at how the fashion brand used mobile app marketing to get customers engaging with the brand while on the move.

18/06/2014  |  Full story...

With an extremely limited budget, the Swedish Committee for Afghanistan launched an innovative SMS campaign that raised money for schools in Afghanistan and created a new way of writing books.This case study looked at how the organisation used a mobile campaign on a tight budget to get the highest reach possible to help those in need.

18/06/2014  |  Full story...

Oreo cookies have won dozens of digital marketing awards for their success in social media, and these vines are a great case study of how a brand can be brought to life to build talkability in just 6 seconds.

10/06/2014  |  Full story...

A recent study revealed 2.7 million Korean youths were Coke “brand neglectors”. Coca-Cola Korea teamed up with The Slate to create a mobile campaign that would convert teens by reinforcing Coke’s brand image as an energizing refreshment. Coke PLAY is a real and virtual playground for young people aged 12 to 29 to connect using mobile devices that incorporate voice recognition and location and motion, detecting technologies for games and activities. Because 80 percent of Korean teens exceed their wireless data capacity each month, Coke PLAY awards additional data as prizes. This case study shows how the drinks giant created mobile loyalty through gaming.

02/06/2014  |  Full story...

Colgate wanted to increase toothpaste penetration in rural India by educating consumers about oral hygiene and the benefits of using toothpaste regularly vs. traditional, natural products that were only being used sporadically. The brand chose to reach out to these consumers at the Maha Kumbh Mela, a large spiritual gathering for Hindi pilgrims, using mobile and location-based technologies. This case study looks at how the brand managed successful mobile marketing on a budget.

02/06/2014  |  Full story...

Targeting feature phone users in South Africa, Unilever's laundry detergent brand OMO enforced its ‘Dirt is Good’ message to engage mums, while driving loyalty in a category where price is the main factor of purchase. To reach busy mums, OMO increased brand engagement by going beyond a simple text-and-win mobile campaign to offer rewards for repeat purchases. Using SMS campaigns to drive mobile loyalty, the opt-in consumers received special messages, offers, surveys, and other news via SMS, building an ongoing communication with the brand. Monthly reminders helped drive repeat purchases by 60 percent, and active opt-in rates of 85 percent demonstrated the value consumers gained from the new OMO loyalty program.

02/06/2014  |  Full story...

Zyrtec AllergyCast conducted mobile marketing using apps to learn what people are allergic to and then teach them about the pollen that triggers their symptoms. The app triangulates pollen and weather data from across the U.S. with how specific users are feeling to determine what is causing their allergies.This case study looks at how it became the leading branded allergy app in the US and a top 25 weather app.

02/06/2014  |  Full story...

Hotel chain Marriott Rewards has launched a PlusPoints program that rewards loyalty program members 250 points for each Facebook 'like' or Twitter 'follow'. Under the scheme, sharers also get 25 points for each Facebook share or retweet about Marriott — up to a maximum of 2,000 points every 30 days.

28/05/2014  |  Full story...

At the beginning of 2014, an Ikea Facebook campaign drove an 11 per cent increase in foot traffic for the retailer, according to research carried out by Vizeum and iProspect in partnership with Facebook and EE.

21/05/2014  |  Full story...

During the lunar new year period, Chinese people send good wishes to friends and family. This case study looks at how PepsiCo, as part of a huge annual holiday campaign called "Bring Happiness Home," gave the tradition a twist.

13/05/2014  |  Full story...

In April 2014, Taco Bell Premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app.

22/04/2014  |  Full story...

In March 2014, McDonald’s became the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app. This case study looks at how the fast-food brand generated thousands of new followers within hours of announcing the stunt.

02/04/2014  |  Full story...

Beer brand Samuel Adams has put mobile at the centre of its latest ‘Cold Snap’ seasonal brew, using games, ads, Instagram, Spotify and Facebook to promote its launch. The campaign featured audio ads on Spotify’s iPhone application with the brand’s “For the Love of Beer” slogan. The ads promote Cold Snap and consumers are encouraged to learn more about the beer by clicking though a full-page ad. The beer brand is also leveraging Instagram to promote Cold Snap through the hashtag #SamAdamsBeer. Tagged photos are showcased on the site, and clicking on one prompts a new browser window to open.

Brand: Samuel Adams | Sector: Retail | Country: USAl | Objective: brand awareness, consideration and purchase | Format: Viral, Social Media, Music, Instagram, Spotify, Mobile

13/03/2014  |  Full story...