Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 33 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Fitness app Endomondo used Facebook to streamline the registration process, allowing users to register and sign in with no need to create a new username and password. The app associates an Open Graph object – such as running, biking, cycling and hiking – with each workout, allowing them to determine a user's last workout and top sports. Through the activity feed, users can find friends who recently joined and follow their workout, which starts conversations and encourages sharing. They complement its mobile app with a desktop web app where users can analyse their own workout statistics. It uses location to display workout routes, which appear as rich maps on a user's timeline. The app also calculates and shows workout metrics – including total distance, average speed and calories burnt – to create more interesting stories. Since launching with Open Graph in March, Endomondo has seen traffic from Facebook increase by more than 75% and the number of workouts shared daily on Facebook grow by over 150%.

Facebook case study

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Brand: Endomondo| Sector: Technology | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Deezer used Facebook to spread awareness about their new music releases via Facebook updates. Deezer used to Open-Graph actions to make it easy for friends to share the music they love from liking a song, sharing a playlist and commenting on songs. Deezer's music activity feed shows people what their friends are listening to, what songs friends like and who recently joined to improve discovery of new music and increase sharing. The number of monthly active users has increased by over 3times, from 605,000 to nearly 2 million since launch of Open graph in Sept 2011.

Facebook case studies

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Brand: Deezer | Sector: Entertainment | Objective: build brand awareness and increase user base | Format: Facebook Page

07/11/2012

Bud Light used Facebook to generate more word of mouth. At the annual Super Bowl-related event, the brand took over an actual hotel, and it turned to Facebook to spread the experience beyond the hotel’s 200 rooms. Bud Light created a tab on its Facebook Page where people could follow the Dallas event. At the hotel, guests got RFID wristbands enabling them to take photos of themselves with friends at kiosks stationed throughout the hotel property. They could then tag the people in their pics and publish the shots to their news feeds, boosting awareness of the event within friends’ networks. Sharing the Bud Light Hotel event on Facebook resulted in a 200% increase in engagement on the brand’s page.

Facebook case study | Video case study

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Brand: Bud Light | Country: USA| Sector: FMCG Drinks | Objective: build brand engagement | Format: Facebook Page

07/11/2012

American Express used Facebook to engage with people to encourage shopping at local merchandisers on the Saturday after Thanksgiving. The initiative ‘Small Business Saturday’ used the Facebook Premium Ad format to drive people to the Small Business Saturday Page, where visitors got further information. Shoppers who used their American Express cards on the designated day received a $25 credit when they spent $25 at a participating merchant. American Express also provided 10,000 small businesses with free advertising on Facebook to promote the day. After the campaign, 40% of the general public was aware of Small Business Saturday, the company claims.

Facebook case study | Video case study

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Brand: American Express | Country: USA| Sector: Finance | Objective: build brand awareness & engagement | Format: Facebook Page

07/11/2012

Online marketplace Airbnb used Facebook to integrate with their own website, allowing users to register and sign into their website. The site leverages the Graph API to personalize search results according to how users are connected to hosts or reviewers enabling them to filter search results by connected listings, providing them the option to stay exclusively at places within their social network. The shorter registration process and personalised experience resulted in increase in the average daily Facebook logins by over 30%. Facebook sign-ups on launch day were double the normal rate and currently remain a record for user sign-ups in one day.

Facebook case study | Website

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Brand: Airbnb | Sector: Travel | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Trip Advisor used Facebook to provide reviews and opinions that are directly relevant to a user’s searches. It uses Graph API, Open Graph, Like button, other Social Plugins and other public data from Facebook profiles to enhance and customize the travel data it already has to help users and share their experiences with their friends. Average user engagement increased 20%. Users connecting to TripAdvisor through Facebook were two times more likely to contribute content than non-Facebook connected users.

Facebook case study | Trip Advisor

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Brand: Trip Advisor | Sector: Travel | Objective: build brand engagement | Format: Facebook Page

01/11/2012

Little Printer has taken the Internet by storm, and it’s largely down to this simple but hugely effective YouTube video. Potentially the world's cutest printer, the device lets users print Tweets, photos and receipts without the need for bulky machines and expensive ink. When Little Printer was announced late last year, the video introducing it received a whopping 500,000 views in its first five days, whilst 60,000 people signed up for news on the device.

YouTube case study

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Brand: Little Printer | Media: YouTube | Country: USA | Sector: Electronics | Agency: Berg London | Format: Video

30/08/2012  |  Full story...

The city of San Diego made smart use of rich media and gaming techniques to drive user engagement, getting a 2.54% click-through-rate from potential customers in the process…

San Diego worked with MediaMInd to use a golf-based game to promote the city as a premier golf destination, reaching out to golf enthusiasts using a combination of demographic, behavioural and geographic targeting. The campaign featured an interactive golf buggy driving game ‘Tee Box Derby ‘ embedded in a banner. The rich-media game showcased the city’s three premier golf courses as levels in the game, driving engagement with the brand. The campaign paid-off, achieving a CTR of 2.54% within the first two weeks alone. The In-banner engagement averaged 90-163 seconds, on different publishers.

Brand: San Diego Convention & Visitors Bureau | Media: Interactive Game & banner ads | Country: USA | Sector: Travel & Tourism | Agency: MeringCarson, Illusion Factory & Media Mind | Format: Rich Media Interactive game | Objective: Promote San Diego as Premier resort & golf destination

Download the case study: www.sandiego.org/teebox

18/10/2011