Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 38 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from this year's batch for your viewing pleasure…

11/04/2014  |  Full story...

Cancer Research UK received more than £8m in donations after a popular online campaign, asking women to post selfies with no make-up using the hashtag #nomakeupselfie, went viral in March 2014. This case study looks at how the charity (and a few polar bears) benefits massively from a campaign started by an 18-year-old Facebook user.

26/03/2014  |  Full story...

Kraft Foods worked communications partner GeiserMaclang to create a ‘national thank you day’ in the Philippines to promote its Tobelerone confectionery brand. The campaign was a huge success which can be proved from the fact that official website generated nearly 500,000 hits and the Toblerone sales escalated 132%.

Brand: Toblerone | Sector: Food | Country: Philippines | Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral

20/02/2014  |  Full story...

It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest digital marketing fails of the year, from the horsemeat scandal and HMV’s live-blogged mass sackings to Facebook’s ‘Home’ flop and the Xbox ‘deal with it’ Twitter outburst. Read on, learn from the mistakes and hope your team doesn’t make the list in 2014….

Country: Global | Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral, social, Mobile, search

22/01/2014  |  Full story...

Amid the Harlem Shakes, singing astronauts and twerking fails, 2013 was another bumper year for viral video marketing case studies.

From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the downright dirty (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got people sharing in droves.

This year also saw the debut of Twitter’s Vine videos - with Lowes and Tide pioneering the 6-second format with smart and economical executions.

To round off the year, we’ve assembled our 25 favourite virals for your viewing pleasure…

08/01/2014  |  Full story...

In April 2013, Microsoft Creative Director Adam Orth resigned after posting flippant remarks on Twitter over the Xbox 720’s controversial 'always-online' rumours, telling frustrated customers to ‘deal with it”. The tweets caused outrage among internet users and Xbox fans alike, doing the rounds on several popular message boards such as Reddit. Now it has emerged that Orth has left the company.

More on this case study…
Brand: Microsoft Xbox | Sector: Gaming | Country: US | Objective: Build brand enagagment, drive sales | Format: Twitter, Social Media, CRM

25/04/2013  |  Full story...

Reebok's ‘Promise Keeper’ app engaged users by providing real world benefit and told their social network all about it, and Reebok's trainers. The app they wanted to not only promote the ZigTech running shoe, but also ensure people didn't forget about it too quickly across Europe. The campaign was designed to generate conversation and target people who liked to keep fit, but who sometimes lacked the motivation to do so. This case study looks at how the sports brand generated a click-through rate of 14% of the website, 28% perceiving the Reebok app as their exercising partner and a high user loyalty with above 91% of registered users continuing to use the application since launch.

App case study

26/03/2013  |  Full story...

When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This infographic from software and consultancy firm SDL Social Intelligence looks at all three case studies and charts the ‘fail trail’ as companies recover from a social media crisis.

More on this case study…
Brand: Dominos, Nestle, United Airlines | Sector: FMCG, Travel | Country: US/ Global | Objective: Build brand enagagement, drive sales | Format: Social Media

22/03/2013  |  Full story...

Digital marketers often overlook blogger engagement strategies which can be a quick win for many brands – here we show the top 20 most influential blogs in the UK market as a reminder that blogger engagement strategies should be on every marketer’s radar.

More on this case study…
Sector: Sport, Fashion, FMCG, Media, Film, Entertainment, TV, Finance, Gardening, Music, Food and Beverages, Travel, Retail, Retaurants, Health and Beauty | Country: UK | Objective: Brand positioning, drive engagement, Seasonal promotion | Format: SEO, Google, AdWords, Newspapers |

14/03/2013  |  Full story...

Ahead of the Christmas rush, Littlewoods used mobile affiliate tracking to boost sales from publishing sites linking to their mobile-optimised store. The results spoke for themselves, with a rise in mobile customers spending more than their desktop counterparts.

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Brand: Littlewoods | Sector: Retail | Country: UK | Objective: Build brand engagement, drive sales | Format: Affiliate marketing , display advertisign, mobile marketing, behavioral targeting | Agency/ Partner: Affiliate Window |

01/03/2013  |  Full story...

This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car- generating plenty of buzz in the process.

More on this case study…
Brand: Travel Book Shop | Sector: retail, Books | Country: Switzerland | Agency: WIRZ BBDO | Objective: Build brand awareness | Format: YouTube, Video, Social Media, Flickr |

25/02/2013  |  Full story...

Toy giant Mattel has been quick to capitalise on the growth of Pinterest, using the online ‘pinboard’ to showcase its flagship Barbie brand. So why has this iconic doll failed to get a single ‘like’ on the site so far? This case study takes a closer look…

More on this Case study …

Brand: Mattel, Barbie| Sector: Toys| Format: Social Media

24/04/2012  |  Full story...

The Habitat furniture store is among many brands to have misunderstood Twitter, blundering in to a private social space with typically offline approach. Their clumsy attempt to use Twitter’s # tags was an ill thought through way to get their messaging seen by larger numbers of people. The feed from HabitatUK effectively spammed thousands of people by trying to hijack key trending topics. Hash tags help people track conversations in Twitter, and the retailer decided in June to align itself to topics such as Apple’s iphone and the Iranian elections. It suggests three sequential failures in the marketing strategy: failing to read the landscape and the way people use the tools, failing to create a digitally native strategy and failing to have management checks and controls in place to identify poor practice. Coaching the marcomms team in digital marketing would have prevented this and a clear social media policy would ensure it never happens again.

More details on the Neoco blog that broke the story | Social media best practice | Social media case studies

24/06/2009