Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Lead Generation case studies: we currently have 8.

Any agency or media owner can submit case studies to our team and these 8 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Case Study: Oracle | Media: BBC | Country: SE Asia | Sector: Technology | Objective: Lead generation, targetting | Format: Online Advertising

BBC%20-%20Oracle.png
Oracle are the world's largest producers of enterprise software. In the Autumn of 2008 they launched a banner advertisment campaign with a view to targetting small to mid-sized companies in South-East Asia. The objective was to encourage downloads of eBooks and Whitepapers and, consequently, convert these downloads into sales leads. Through creation of a special landing page and placement of banners on BBC.com and BBC Video on Demand, the campaign generated a significant spike in interest for the company.

Download the case study: BBC.com - Oracle | BBC | Oracle

13/05/2010

Case Study: Cambria Automobiles | Media: Google | Countries: UK | Sector: Automotive | Objectives: Direct response, lead generation, targeting, optimisation | Format: Search

motorparks.jpgCumbria Automobiles (www.MotorParks.co.uk) in the UK needed a marketing tool to drive their expansion in tough economic conditions. To achieve these goals the company invested in Google AdWords to promote new dealerships and utilised the the reporting on Google Analytics. As a result, MotorParks.co.uk quadrupled its market share and helped fuel exponential growth of new dealerships.

Download the case study: Cambria Automobiles - Google AdWords | Google AdWords | Cambria Automobiles

27/04/2010

Case Study: Golden Pages | Media: Google | Countries: Ireland | Sector: Directory | Objectives: Direct response, lead generation, targeting, optimisation | Format: Search

Golden%20pages.jpgGolden Pages, a household directory name in Ireland for over 40 years, was in need of efficient tools to help manage their directory of products and services as well as client accounts. To resolve this problem, the company began using the new Google AdWords interface. The effect of the implentation of AdWords meant greater convenience and time saved, with improved navigability and interactive graphs.

Download the case study: Golden Pages - Google AdWords | Google AdWords | Golden Pages

27/04/2010

Case Study: Ambergreen | Media: Google | Countries: UK | Sector: Marketing agency | Objectives: Direct response, lead generation, targeting, optimisation | Format: Search

ambergreen.jpgAmbergreen, a digital marekting agency based in Edinburgh, UK, needed more efficient management of AdWords accounts. To address this problem they began exploring the new tools and functionalities of the new Google AdWords interface. The result was clear as significant time savings were made along with improved account management effectiveness for Ambergreen's range of blue chip clients.

Download the case study: Ambergreen - Google AdWords | Google AdWords | Ambergreen

27/04/2010

Case Study: 1upSearch | Media: Google | Countries: UK | Sector: Marketing agency | Objectives: Direct response, lead generation, targeting, optimisation | Format: Search

1upsearch.jpg1upsearch, a digital marketing agency based in Bedford, UK, needed a powerful website analysis tool to help drive ROI for their customers. To achieve this goal they set up Google Website Optimiser experiments. This allowed them to run tests on websites of different shapes and sizes, with Website Optimiser consistently providing the insight to make the website better. Following the experiments 1upsearch implemented the winning site variations. The result has been clear, as the agency achieved a 20% improvement in conversions for one their largest clients.

Download the case study: 1upSearch - Google Website Optimisation | Google Website Optimiser | 1upSearch

26/04/2010

Case Study: Adidas | Media: MSN | Sector: Clothing | Objective: Engagement, lead generation, direct response, integration | Format: Online game

adidas.jpgSupporting its integrated ‘Predator vs F50’ campaign through a Windows Live Messenger game proved a winning formula for adidas, with the online platform a key player in driving consumer interaction – and registrations for the campaign’s star-studded ‘Predator vs F50’ contest.

Download the MSN case studies compendium

26/04/2010

Case Study: All-Nippon-Airways - ANA | Media: MSN | Country: Japan | Sector: Travel | Objective: Click-through, direct response, engagement, lead generation | Format: Online advertising, Rich media

ANA.jpgEncouraging MSN users to browse flights and check availability through an innovative ‘mouse-over’ ad format gave All Nippon Airways (ANA) lift off in conversions.

Download the MSN case studies compendium

26/04/2010

Case study: Snickers Get Some Nuts | Agency: Mediacom Create | Technology: MediaMind | Sector: FMCG | Objectives: Purchase intent, lead generation | Format: Rich media, mobile & viral

Case study: Snickers Get Some NutsThis example of data capture inside an advertising space is a good way of showing how brands can build lists and email addresses of prospects without needing them to visit the website. In this particular example, the confectionery brand Snickers uses mobile marketing as a way of sending messages between friends that are from their brand spokesperson – Mr T. The messaging is customised by name and gives the person who triggers the message a range of options. A neat way of reaching into social networks and getting people with mobiles to forward the brand message to their friends.

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09/07/2009

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