Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 1 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Creating engagement and relevancy is tough for a chocolate bar. Lacta’s approach was to create the type of video content their target consumers might want to watch and play around with during a coffee break at work. It’s a video love story with genuine interaction. The linear video kicks off (probably after a link is forwarded to you by a friend). You then decide during the video which route the characters follow next. It’s a classic guy meets girl story, and creators OgilvyOne have managed to create an interesting interaction that lets you play with the characters and the situation. For us what made this work as a marketing tactic was a combination of how the story unfolded, the high quality production values and the tone of voice which was spot on for their Greek target audience. There’s around 20 segments to the video and the simple embedding of choices inside the streaming video is both compelling and seamless. Fortunately the two year journey only takes a few minutes to watch through, but it’s one of the neatest examples of non-linear storytelling we’ve seen in video based branded content. The product placement is clear but appropriate and by using the product to help tell the story it fits with the brand and creates some genuine interest from consumers. Our Digital Training Academy team in London certainly went off looking for Lacta bars straight afterwards! These guys scooped the Branded Content category at the MIXX Awards.

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30/10/2009  |  Full story...