Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Kfc case studies: we currently have 5.

Any agency or media owner can submit case studies to our team and these 5 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Video case study: KFC spoofs vlogger trend with fake ‘Clean Eating’ Burger

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

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07/06/2018  |  Full story...

KFC Zinger boosts store visits with Snapchat space stunt

This summer, Kentucky Fried Chicken followed through with one of its boldest ideas to date: launching its new Zinger fried chicken sandwich into space. KFC looked to complement the stunt with a campaign that would generate awareness for the Zinger sandwiches, as well as drive visits to their restaurants among 18 to 34 year olds.

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16/03/2018  |  Full story...

Mobile case study: KFC location tech tempts consumers away from its competitors

Back in October 2015, KFC used mobile location technology to tempt consumers into its restaurants and away from competitors in a campaign to promote its new burrito food range.

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25/02/2016  |  Full story...

Facebook FMCG case study: Flying KFC bucket takes off on Facebook

Restaurant chain KFC made its Flying Bucket stunt go viral with Facebook video ads, reaching millions of people throughout the United Arab Emirates in just one week at a cost per view 5X below benchmark.


29/10/2015  |  Full story...

Instagram case study: KFC parodies rich lifestyle with #LittleMoneyBigFun

To launch their cheapest-ever meal, KFC Romania aimed to prove that you don’t need lots of money to have lots of fun. The fast food brand parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges fans to pick famous rich kids Instagram photos, and upload your own side-by-side version.


16/09/2015  |  Full story...

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