Digital marketing industry case study library

Browse case studies by topic

With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Interactive Media case studies: we currently have 2.

Any agency or media owner can submit case studies to our team and these 2 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Case Study: Maybank | Media: MSN | Country: Malaysia | Sector: Finance | Objectives: Brand positioning, engagement | Format: Interactive media

Maybank.jpgWhen Malaysia’s oldest banking institution wanted to engage a tech-savvy youth audience, it was time to call in Agent M, Asia’s first Windows Live Messenger financial ‘bot. His mission: to position Maybank as a youthful and progressive bank, solve banking problems instantly, and create new levels of engagement with young consumers.

Download the MSN case studies compendium

26/04/2010

Case Study: Johnnie Walker | Media: MSN | Country: Taiwan | Sector: FMCG - Food and drink | Objective: Cut-through, engagement, purchase intent | Format: Interactive media

Johnnie%20Walker.jpgMaking strides into the online space enabled Johnnie Walker to reach an astonishing one fifth of Taiwanese 25-34-year-olds, engaging a new generation of tech-savvy, sociable drinkers and proving the value of interactive media in any liquor marketing blend.

Download the MSN case studies compendium

26/04/2010

Case study topics