Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 59 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Restaurant booking service Square Meal saw a 67% increase in click-through rates and 400% boost in conversion by switching to Emarsys Predict. This case study looks at how the use of the new self-learning marketing engine boosted customer response. Using data from a customers’ most recent online behaviour to develop a constantly-evolving algorithm, the firm delivered automated campaigns, emulating customer targeting used by e-commerce giants such as Amazon and eBay.

25/03/2014  |  Full story...

At the 2014 Oscars, Samsung took the award for most talked about brand with a celebrity-packed selfie tweeted by host Ellen DeGeneres using a Galaxy Note 3 phone. This case study looks at how the electronics giant made full use of its sponsor status at the film ceremony, merging old-school celebrity endorsements with the latest digital technology to reach millions of people.

Watch this ad for the new Galaxy sS5 which aired during the ceremony:

Brand: Samsung | Sector: Mobile | Country: Global | Objective: brand awareness, consideration and purchase | Agency/ Partner: Starcom MediaVest | Format: Viral, Social Media, Twitter, TV, Mobile

13/03/2014  |  Full story...

Kraft Foods worked communications partner GeiserMaclang to create a ‘national thank you day’ in the Philippines to promote its Tobelerone confectionery brand. The campaign was a huge success which can be proved from the fact that official website generated nearly 500,000 hits and the Toblerone sales escalated 132%.

Brand: Toblerone | Sector: Food | Country: Philippines | Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral

20/02/2014  |  Full story...

Hizon’s Catering, a local catering company in the Philippines, used the power of digital marketing, via the web, social, search and mobile, to improve its sales. This video shows how their target customer engages with their company at different phases in their wedding planning process.

Brand: Hizon | Sector: Travel, Hospitality | Country: Philippines | Objective: brand awareness, consideration and purchase | Format: Video, Social, Search, Mobile

20/02/2014  |  Full story...

It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest digital marketing fails of the year, from the horsemeat scandal and HMV’s live-blogged mass sackings to Facebook’s ‘Home’ flop and the Xbox ‘deal with it’ Twitter outburst. Read on, learn from the mistakes and hope your team doesn’t make the list in 2014….

Country: Global | Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral, social, Mobile, search

22/01/2014  |  Full story...

Amid the Harlem Shakes, singing astronauts and twerking fails, 2013 was another bumper year for viral video marketing case studies.

From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the downright dirty (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got people sharing in droves.

This year also saw the debut of Twitter’s Vine videos - with Lowes and Tide pioneering the 6-second format with smart and economical executions.

To round off the year, we’ve assembled our 25 favourite virals for your viewing pleasure…

08/01/2014  |  Full story...

The Bundaberg Distilling Company ran integrated 'Road to Recovery' campaign, designed to help the local Bundaberg community in Australia get back on its feet after the recent flood crisis. This case study looks at how the Diageo brand raised $300,000 for the town with the help of social media. Spanning Facebook, PR, traditional media advertising, product innovation and a special event, the activity, with creative via Leo Burnett, Sydney, aimed to drive visitation back to Bundaberg and stimulate the local economy through tourism.

Brand: Bundaberg Rum | Sector: FMCG, Food and Beverages, Alcohol | Country: Global | Partner/agency: Leo Burnett, One Green Bean, IKON, Traffik, STI Group, Barker Gray.| Objective: brand awareness, consideration and purchase | Format: Social media, Facebook, Video

29/10/2013  |  Full story...

For Christmas 2013, Baileys took a different approach, ditching festive imagery for a message about friends that resonated all year round. This case study looks at how the Diageo brand used traditional media as well as banners, pre-rolls, and social media. The campaign, under the slogan ‘Baileys, let’s do this again’, was composed of five TV executions, six print and outdoor executions, and various digital executions (banners, pre-rolls, RM, social media).

Brand: Baileys | Sector: FMCG, Food and Beverages, Alcohol | Country: UK | Partner/agency: We Are Social | Objective: brand awareness, consideration and purchase | Format: TV, Video, YouTube

29/10/2013  |  Full story...

Back in 2011, MTV teamed with Smirnoff to showcase ‘The Smirnoff Nightlife Exchange Project’ – an ambitious attempt to break new ground in nightlife experiences and an integrated marketing partnership in the truest sense. This video case study highlights how the campaign increased Facebook fans from 427% to more than 1m.

Brand: Smirnoff | Sector: FMCG, Food and Beverages, Alcohol | Country: Global | Partner/agency: We Are Social | Objective: brand awareness, consideration and purchase | Format: Social media, Facebook, Video

29/10/2013  |  Full story...

Earlier this year, V Energy launched an online game in New Zealand inviting customers to steal their share of the $100,000 prize pool from each other. This case study looks at how the energy drinks band increase Facebook engagement 174% and sales 12% through this innovative (and risque) social gaming campaign.

View the video case study below:

Brand: V Energy | Sector: FMCG, Food and Beverage | Country: New Zealand | Partner/agency: Frucor Beverages and Colenso BBDO NZ | Objective: brand awareness, consideration and purchase | Format: social, gaming

14/08/2013  |  Full story...

Nike is an iconic sportswear brand that leads the way in developing digitally driven, integrated marketing communications all around the world. So when they wanted to change Chinese runners behaviour and get them choosing their new winter range of Hyper products they knew where to start. Combining their social and mobile channels to great effect deliver a communal running challenge helped them achieve their goals. In this Cannes Lions mobile case study we show you why Nike continues to set the standard …

NIKE #WINAGAINSTTHEELEMENTS# from ThevotedSH on Vimeo.

Brand: Nike | Sector: Apparel, sportswear | Country: China | Objective: brand awareness, consideration and purchase | Format: Integrated campaign combining mobile and social
Video

24/06/2013  |  Full story...

Dove has been successfully engaging its female target audience with its ‘Campaign for Real Beauty’ for a number of years now. Through the use of innovative and integrated, multi-channel campaigns they have already amassed a significant following online. So to re-engage the audience in the debate, they needed some exceptional creativity and excellence in advertising communications. This latest activation of the brand communication idea, with one compelling 3 minute video at its heart, has surpasses all previous work and been their most successful yet. In this Cannes Lions online video case study we show you why…

Brand: Dove | Sector: FMCG, Personal care| Country: US and global | Objective: brand consideration and preference | Format: Video

21/06/2013  |  Full story...

Coca-Cola has embarked on its biggest summer promotion to, putting mobile and social at the core of its North American marketing this year to connect with consumers while outdoors. On the www.CokeSummer.com site, users can watch a minute-long video that highlights some of the ways that families can get active this summer. For example, the video features consumers hanging out at the beach with Coca-Cola products. “The goal of the cokesummer.com is to encourage consumers to pick up an ice-cold Coca-Cola and get out to enjoy summer,” said Deanna Lazzaroni, director of integrated marketing content at Coca-Cola North America, Atlanta.

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Brand: Coca-Cola | Sector: FMCG, Food and Beverage | Country: US | Objective: brand awareness and favourability | Format: Mobile, app |

06/06/2013  |  Full story...

Mondelēz International and Nabisco's Oreo, Trident and Ritz are using augmented reality technology to promote their sponsorship of One Direction’s 2013 North American tour.
The augmented reality packaging features the band on more than 21 million specially-marked packages. Each experience can be unlocked by downloading the 1D VIP app, pointing the mobile device at the package and scanning it to reveal a message from One Direction. Fans can also download the free 1D VIP app at either the Apple or Google Play stores, snap a photo of their favorite snack package with a mobile device and unlock an exclusive experience featuring One Direction.

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Brand: Mondelēz International, Nabisco' | Sector: FMCG, Food and Beverage | Country: US | Objective: brand awareness and favourability | Format: Mobile, augmented reality |

03/06/2013  |  Full story...

Back in 2011, confectionary brand Mars ran a three month social media campaign in Russia, centred around a love triangle between their iconic M&M’s characters. This video case study looks at how the campaign attracted millions of fans and sales support.

Watch a video case study of the campaign here:

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Brand: Mars M&M's | Sector: FMCG, Food | Country: Russia | Objective: Build brand engagement, drive sales | Agency/partner; BBDO | Format: Social Media, Video

09/05/2013  |  Full story...

Social media’s ability to boost sales has come into question in March 2013, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact on brand sales. Revealed at Advertising Research Foundation's Re:think 2013 conference in New York, the study from Coca-Cola indicates that social media buzz has no measurable impact on short-term sales, but online display ads work.

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Brand: Coca-Cola | Sector: FMCG, Beverages | Country: US/ Global | Objective: Build brand enagagement, drive sales | Format: Facebook, Twitter, Social Media, YouTube, Video

04/04/2013  |  Full story...

Facebook advertising company Nanigans ran a Facebook mobile campaign for an e-commerce app developer during the holidays, moving the app’s rank in the Apple Store from 253rd to 5th in its category, with the use of Facebook’s mobile app install ads. The ads got an average clickthrough rate of 0.74 percent, reaching as high as 1.5 percent in core segments. The campaign cost $325,000, with daily spend surpassing $90,000 on multiple days. As a result of Nanigans’ campaign, the ecommerce app acquired more than 24,300 new installs in 10 days, with some days reaching more than 4,500 installs.

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Brand: Nanigans | Sector: Facebook | Country: US/ Global | Objective: Build brand enagagement, drive sales | Format: Facebook, Mobile, App, Gaming

26/03/2013  |  Full story...

To promote its ‘EasyTone’ trainers designed to boost fitness, Reebok India integrated social media into a new campaign under the title ‘Butt Revolution’, designed to inspire women to share stories get fit, while promoting the sports brand’s latest footwear. This campaign was activated on Facebook on the Reebok India channel, and led to a fan base of 40,000 in 2 weeks with 90% users being Women. The campaign not only led to awareness and positive perception but also led to 12 Fold Increase in sales.

Facebook case study

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Brand: Reebok | Sector: Sports, Clothing | Country: India | Objective: Build brand enagagement, drive sales | Format: Social Media, Facebook, Video, YouTube

26/03/2013  |  Full story...

Last year, Carling Black Label ran a mobile campaign inviting South African soccer fans to ‘Be The Coach’. Using mobile voting users selected the team and make live substitutions in a huge South African soccer game. This case study looks at how the campaign generated almost 450% traffic increase to its Facebook page and a 600% Twitter following increase.

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Brand: Carling | Sector: FMCG, Food and Beverage | Country: South Africa | Agencies: Ogilvy South Africa | Objective: Build brand engagement | Format: Video, Mobile, Social Media |

14/02/2013  |  Full story...

Coca-Cola provided a consumer unique brand experience during the Chinese New Year holiday, through a ‘Coke wish bottle’ campaign, attracting over 6.8 million participants, and 3,7 million wishes was generated. Coke teamed up with top SNS platforms like RenRen, Sina M-blog, Kaixin001 and invited consumers to make their new year wishes, sharing with their loved ones/ friends and display the works to the whole world- and produced the [2011 I Want to:...] invitation and 3D wish bottle on the campaign main page. Highly integrated the CNY holiday spirit and with easy-participating mechanism, the campaign attracted over 6.8 million participants, and 3,7 million wishes were generated.

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Brand: Coca-Cola | Sector: FMCG, Food and beverage | Coutry: China | Objective: Build brand engagement | Agency: Isobar | Format: Social media, Gaming |

30/01/2013  |  Full story...

Reebok built a quick and dirty mobile marketing campaign based around the popularity of the Boston Celtics star player Rajon Rondo. In just 8 working days a mobile campaign was launched that reached a valuable target audience of potential Reebok consumers in this entertaining and engaging campaign. Building upon the catch-phrase “You got Rondo’d”, a mobile internet site was created along with supporting viral videos. These bite-sized bits of content prompted users to enter their mobile details to receive a custom ringtone and real-time information via their phones. This case study shows that even on a tight time-line and budget, a targeted mobile marketing campaign can deliver impactful results.

Reebok Rondo'd case study

Video case study

Reebok "You Got Rondo'd"

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Brand: Reebok | Country: USA | | Sector: FMCG, Clothing, Sports | Format: Mobile

20/11/2012  |  Full story...

TopCashBack set digital marketing agency SiteVisibility the task of increasing its search rankings and overall brand awareness using SEO and linkbuilding methods. This case study shows how by the summer, the loyalty rewards site gained 51.8% in organic website traffic and doubled its monthly average ROI.

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Brand: TopCashBack | Country: UK | Agency: SiteVisibillity | Sector: Finance | Format: Search, SEO

19/11/2012  |  Full story...

Pinterest attracted new users and re-engage existing users by creating ‘pin’ and ‘follow’ actions on Facebook. Pinterest focused on the most frequent and social things people do on their site - pin and follow - and built Open Graph stories that people could identify with. It prompts people to add the app to their timelines through a clear call out that is integrated into the design of the site. They implemented Pinning, following pinners and comment and liking pins into open-graph. Daily visits have increased by more than 60% since the integrations of open-graph.

Facebook case study

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Brand: Pinterest | Sector: Entertainment / Technology | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Online magazine content aggregator Flipboard used Facebook to increase distribution by letting users discover and share content in a visually beautiful magazine style. Flipboard integrated Facebook News Feed, Walls, Pages, Photo Albums, and Photos Tagged of You as sections within the Flipboard social magazine. They also added Page and Group search via the Graph API, to help users discover new sections to add to their Flipboard. This resulted in 50% higher retention for users who signed into Facebook compared to who didn’t. Also the majority of users who connected to Facebook spent about half their time in Flipboard on the Facebook section

Facebook case study | Flipboard

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Brand: Flipboard | Sector: Entertainment / Technology | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Events information and booking website Eventbrite used Facebook to attract users and help users learn which events their friends were attending by integrated the Facebook Events API, Login and Social Plugins, including the Like Button and the Activity Feed. Also users could share content whenever possible on Facebook, and on the Eventbrite website. Gross ticket sales per quarter doubled after Eventbrite integrated Facebook Connect. At the end of the third quarter of 2010 sales had almost quadrupled.

Facebook case study | Eventbrite

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Brand: EventBrite| Sector: Entertainment | Objective: build brand engagement | Format: Facebook Page

01/11/2012