Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 46 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

One of the first financial services brands to advertise on Instagram, Capital One used inventive images in a series of sponsored posts that showcased the mementos people carry in their wallets and the stories behind them.

01/10/2015  |  Full story...

Maybelline New York used Instagram to raise the profile of eyebrow cosmetics in Australia, increase brand awareness, message association and product sales. Aurelie de Cremiers Marketing Director, Maybelline New York 16pt 3pt lift in brand awareness lift in message association 2.4x uplift on Maybelline Brow sales.

01/10/2015  |  Full story...

With every major brand trying to make the most noise in social spaces, how do you get people to notice something new? Taco Bell decided to stop making noise altogether. This case study looks at how the US fast food brand shut down its social media accounts to generate hype around its app- driving a huge number of subscribers and making number 22 in the iOS App Store in the process.

23/09/2015  |  Full story...

To launch their cheapest-ever meal, KFC Romania aimed to prove that you don’t need lots of money to have lots of fun. The fast food brand parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges fans to pick famous rich kids Instagram photos, and upload your own side-by-side version.

16/09/2015  |  Full story...

Philadelphia was one of the first brands in Australia to use Instagram advertising. The campaign captured the attention of foodies and achieved a lift in key brand metrics as well as product sales.

27/08/2015  |  Full story...

L’Oréal Paris ran a winter-themed ad campaign on Instagram in Canada to raise awareness and tell their story. In bold, vividly colored photographs the campaign helped increase both recommendations and ad recall with the cosmetic company’s target audience.

27/08/2015  |  Full story...

With content marketing spilling onto social media, the context of each post becomes crucial- as one baby buggy manufacturer learned the hard way. In July 2015, a photo of young bikini-clad model and mum running with a Bugaboo stroller caused outrage on Facebook. The image, originally published as part in a Vogue Netherlands article, was then posted on Bugaboo's Facebook and Instagram profiles- prompting reactions from admiration to disgust. This case study examines the lessons we can learn from this social media storm.

30/07/2015  |  Full story...

Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic and Samsung.

22/04/2015  |  Full story...

Sports and fitness are often very social activities, and UK sports brand for women Sweaty Betty capitalised on this to offer a drastically different shopping experience for consumers compared to the ‘warehouse’ feel from the likes of Sports Direct. So what makes Sweaty Betty stand out in the overcrowded fitness market? This case study looks at how the brand built a social community around fitness challenges to boost brand loyalty.

@ClareeSherry glad you enjoyed the workout from the @sleektechnique girls. Don't forget to try the new #SBFlyFlexFlow workout too...

— Sweaty Betty (@sweatybetty) January 25, 2015

26/01/2015  |  Full story...

Drawing on the success of its custom shoes site NIKEiD, Nike teamed with Instagram to create NIKEPHOTOiD. Instagram is emerging as a key social platform for driving audience behaviours and with this knowledge Nike launched one of the most successful campaigns on the social network to date.

23/01/2015  |  Full story...

To promote its latest Galaxy camera, this global campaign from Samsung targeted the millennial community who regularly upload photos to social media. The electronics giant created a social media marketing campaign –dubbed ‘Life’s a Photo Take It’ - using young influencers to demonstrate the key differences between the quality of images from a normal smartphone and the Samsung Galaxy camera- getting results that blew away expectations.

02/12/2014  |  Full story...

Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy.

13/11/2014  |  Full story...

With Instagram’s new Hyperlapse app over a week old, some brand have already started tinkering with the new video tool. We round-up 6 of the best branded uses of the new format that looks set to rival Vine as the next big thing in bite sized video.

30/09/2014  |  Full story...

Forget QR Codes or PayPal- this low-budget digital marketing campaign in Australia got restaurant diners to pay for their food with a kiss. This case study looks at how Metro St James played on its romantic French image with a YouTube viral and mobile app that generated half a million internet mentions and a raft of earned media space.

18/09/2014  |  Full story...

In July 2014, Charity ALS started a small scale internet challenge that ended up reaching all the way to the White House. This case study looks at how the ‘Ice Bucket Challenge’ led to record donations to the charity, raising some $15.6m in contributions to the group and its national affiliates, compared with less than $50,000 in the same period last year.

19/08/2014  |  Full story...

Over an eight-day period in November, Ben and Jerry’s posted four sponsored images on Instagram featuring its ice cream in a carton, in a cone and even as a vision in the clouds. Ads were targeted to users age 18–35 in the U.S. This case study looks at how the Unilever brand become once of first advertisers on Instagrams new ad platform, boosting its brand awareness 17% in the process.

17/07/2014  |  Full story...

Due to its popularity with the younger generation, Levi's turned to Instagram to boost its appeal. This case study shows how the jeans brand reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34.

09/07/2014  |  Full story...

Hotel chain Marriott Rewards has launched a PlusPoints program that rewards loyalty program members 250 points for each Facebook 'like' or Twitter 'follow'. Under the scheme, sharers also get 25 points for each Facebook share or retweet about Marriott — up to a maximum of 2,000 points every 30 days.

28/05/2014  |  Full story...

Beer brand Samuel Adams has put mobile at the centre of its latest ‘Cold Snap’ seasonal brew, using games, ads, Instagram, Spotify and Facebook to promote its launch. The campaign featured audio ads on Spotify’s iPhone application with the brand’s “For the Love of Beer” slogan. The ads promote Cold Snap and consumers are encouraged to learn more about the beer by clicking though a full-page ad. The beer brand is also leveraging Instagram to promote Cold Snap through the hashtag #SamAdamsBeer. Tagged photos are showcased on the site, and clicking on one prompts a new browser window to open.

Brand: Samuel Adams | Sector: Retail | Country: USAl | Objective: brand awareness, consideration and purchase | Format: Viral, Social Media, Music, Instagram, Spotify, Mobile

13/03/2014  |  Full story...

Dom Pérignon is using Instagram to reinvent itself and appeal to younger consumers, as the luxury champagne brand expands into social media. Dom Pérignon has been showcasing the collaboration and limited-edition collaboration through its social media pages. On Facebook, daily posts convey the collaboration and promote the limited edition bottle and gift box.

Brand: Dom Pérignon | Sector: FMCG, Luxury | Country: Global | Objective: brand awareness, consideration and purchase | Format: Instagram, Facebook, Social

25/09/2013  |  Full story...

Ray-Ban Belgium and DDB Brussels have launched a new campaign that makes creative use of public transportation to communicate Ray-Ban’s wide range of polarized color lenses: from sky blue to hot pink. In all major Belgian cities, trams were redesigned into "Ray-Ban Test-Drive Trams" that let consumers discover the city through different Ray-Ban color lenses.

Brand: Rayban Belgium | Sector: Clothing, Luxury | Country: Belgium | Agency/Partner: DDB Brussels | Objective: brand awareness, consideration and purchase | Format: Outdoor, Instagram, Social Media, Video

10/09/2013  |  Full story...