Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 46 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

A new cold coffee product for Nescafé in the UK ran a brand lift study to discover the most effective targeting strategy and found that its ads in Instagram Stories had achieved a 6-point lift in awareness.

19/09/2019  |  Full story...

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

07/06/2018  |  Full story...

Heinz Brazil took Instagram food posts to a new level, with a campaign that actually sent meals pictured on its account to followers.

18/05/2018  |  Full story...

Mail-order cosmetic company Birchbox used Canvas ads in Instagram Stories to create a smooth audience journey from inspiration to action.

13/04/2018  |  Full story...

OGX tailored its marketing campaigns to reach a larger global audience and quickly optimise local campaigns. This case study looks at how the haircare brand reached over 60% of millennial women in the US, UK, Australia, Germany and Canada.

13/04/2018  |  Full story...

To raise awareness of its yoghurt brand Activia in Italy, Danone used ads in Instagram Stories, reaching 3 million people and increasing purchase intent among its target audience.

13/04/2018  |  Full story...

Pizza maker DiGiorno followed Instagram best practices to develop a teaser video ad and Instagram Story that would encourage people to enjoy its pizza for their next get-together, resulting in an impressive lift in purchase intent.

04/01/2018  |  Full story...

Toy company Lego used Canvas ads in Instagram Stories to increase awareness and sales of its newest playset.

04/01/2018  |  Full story...

Iced tea giant Nestea ran a variety of Instagram ads to successfully introduce its new iced tea drinks, achieving a 5-point lift in purchase intent overall.

04/01/2018  |  Full story...

Italy’s UBI Banca captured millennials’ attention when it promoted its instalment credit card using ads in Instagram Stories, resulting in more than 300 direct enquiries in 3 weeks.

11/10/2017  |  Full story...

Running ads in Instagram Stories in addition to mobile video ads in Instagram and Facebook News Feed helped the skincare brand SK-II achieve an incremental 13-points of ad recall.

11/10/2017  |  Full story...

No two Cheetos snacks are alike, Pepsico decided to turn its cheesy snack into a piece of art. This case study looks at how the FMCG giant user user generated content and social media in a fun and engaging way to boost brand engagement.

Cheetos Museum from Kristin Graham on Vimeo.

06/09/2017  |  Full story...

Dune London introduced user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and reported an 82% increase in sales where UGC played a part in the transaction over a two week period after the feature went live.

27/06/2017  |  Full story...

Young men in New Zealand love doing dumb stuff in the water. But it’s killing them. Water Safety NZ aimed to encourage responsible swimming via social media messages from the Grim Reaper himself.

17/05/2017  |  Full story...

Ted Baker launched global campaign featuring an innovative 360-degree fully shoppable ad, “Keeping Up With The Bakers” for their Spring 2017 line. Teased in advance with Instagram Stories, the ad allows consumers to explore the Baker home, discover hidden content and buy the items worn by characters.

28/04/2017  |  Full story...

Performance sportswear brand Under Armour wanted to reach millennials with their new campaign #RuleYourself and used Facebook and Instagram ads to deliver great content, including photos and videos to millennials.

27/04/2017  |  Full story...

Harley Davidson used Instagram ads to increase awareness and drive relevancy among young, urban riders.

09/03/2017  |  Full story...

London Fashion Week 2017 was a major event in the fashion industry, with designers and influencers flocking to social media. Socialbakers looks at the Instagram stats...

09/03/2017  |  Full story...

Charity Addicte Aide ran a clever Instagram ad campaign this summer, which aimed to raise awareness about alcoholism among young people by creating a fake profile with a troubling secret. This case study looks at how the French organisation made smart use of social media to push a powerful message.

02/11/2016  |  Full story...

Online retail company AN Commerce wanted to drive sales for their brand, My Makeup Brush Set. The company used video ads on Instagram to showcase the products, resulting in an exceptional return on ad spend.

06/10/2016  |  Full story...

Indian hyper-local delivery service Grofer’s used Instagram photo and carousel ads to raise brand awareness and drive installs of its mobile app.

21/09/2016  |  Full story...

Global confectionery brand KitKat used Instagram to connect with a passionate audience in India, to drive brand awareness and message association.

21/09/2016  |  Full story...

In October 2015, 303 MullenLowe posted six separate images, each with its own METOD configuration. These joined together under #IKEA to form "The shelves that Instagram shifted."

22/08/2016  |  Full story...

US-based men’s grooming brand USTRAA developed streamlined, Instagram-worthy creative for its carousel ads to promote its shaving line to its target audience. This case study looks at how the brand made smart use of targeting with its hip, sexy image to boost sales 14 times over.

17/05/2016  |  Full story...

Global confectionery brand KitKat used Instagram to connect with a passionate audience in India, getting a 42-point lift in ad recall and 6-point lift in message association.

05/04/2016  |  Full story...