Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


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Programmatic case study: GSK gets 3p cost-per-view with DoubleClick

When it came to expanding their impact across audiences, GSK and MediaCom turned to DoubleClick’s video technology Programmatic Guaranteed to buy video ad inventory on premium websites. This case study looks at how the pharmaceutical giant got a 65% view-through rate with the new automated platform.


21/04/2016  |  Full story...

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