Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 380 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

<< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Next >>

Digital ad campaigns which only rely on cookies for ad targeting can sometimes produce misleading results, wasted impressions and missed conversions. For the launch of MAC’s new eye shadow line, the cosmetics brand used people-based marketing (programmatic media targeting) to improve their campaign targeting and increase ROI.

13/02/2018  |  Full story...

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.

13/02/2018  |  Full story...

Dunkin’ Donuts partnered with Discovery Channel’s Shark Week with an advertiser-branded interactive experience on Xbox, engaging 120,000 people for an average of 13 minutes.

DUNKIN' DONUTS - SHARK WEEK from rod hassler on Vimeo.

13/02/2018  |  Full story...

With more people hosting smaller house gatherings instead of big, flashy parties, Diageo developed SIMI, the AI-powered bartender, to deliver an engaging, helpful brand experience in India.

13/02/2018  |  Full story...

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

09/02/2018  |  Full story...

When you own multiple brands across a diverse area such as the Middle east, it can be difficult to manage campaigns efficiently. This case study looks at how Mondelez MENA worked with DoubleClick's programmatic solution to consolidate their digital media branding activities.

05/01/2018  |  Full story...

Unilever worked with Google to create a highly targeted YouTube campaign for its Omo detergent brand to the Gulf region. This case study looks at how the campaign reached 16.4 million unique users.

05/01/2018  |  Full story...

In 2017, Energy BBDO ran a campaign for Bayer, promoting the brand’s aspirin by calling on an ordinary group of people to step up as “HeroSmiths.”

Bayer Aspirin - HeroSmiths - Case Study from Alistair Robertson on Vimeo.

05/01/2018  |  Full story...

Pizza maker DiGiorno followed Instagram best practices to develop a teaser video ad and Instagram Story that would encourage people to enjoy its pizza for their next get-together, resulting in an impressive lift in purchase intent.

04/01/2018  |  Full story...

Iced tea giant Nestea ran a variety of Instagram ads to successfully introduce its new iced tea drinks, achieving a 5-point lift in purchase intent overall.

04/01/2018  |  Full story...

“Being true to your choices is what makes you an icon”. Oscar Schmidt is a retired Brazilian basketball legend who mostly played in his country and in Europe between the 80s-90s. The all-time leading scorer in the history of basketball was naturally drafted to play in the NBA in 1984 but due to an old ruling which prohibited playing for the NBA and any other team, he rejected the offer so he would be allowed to play for his national team. He chose the “hard way” to become a famous player so in 2016, Budweiser who sponsors the NBA in Brazil partnered with ESPN to give Oscar a remarkable tribute and the challenge he always deserved at a time where Brazil got suspended from international competitions by the FIBA.

03/01/2018  |  Full story...

Fridge Raiders teamed up with gaming influencers (who had a combined follower reach of 20 million) to interrupt the space where teens were spending all their time after school while snacking – playing computer games.

29/11/2017  |  Full story...

Beauty brand Neutrogena used shopping basket data to identify competitor products loyal customers were already buying that were within their own range.

29/11/2017  |  Full story...

Clean & Clear used Snapchat filters across US schools to create a positive message for teens to use its products. This case study looks at how the skincare brand achieved 7% lift in brand favourability with a smart social media campaign.

07/11/2017  |  Full story...

Online fruit seller Portakalbahcem.com s used the carousel ad format and the Facebook pixel to retarget customers and drive sales of fresh citrus fruits from its family garden—resulting in a 35% increase in turnover from the same month the previous year.

06/11/2017  |  Full story...

Popular chocolate brand Milka used targeted video ads for a Czech Republic Mother’s Day campaign that increased ad recall by 7 points.

06/11/2017  |  Full story...

Chick fil-A has a transactional mobile app, but users were confused about the payment options due to the app’s layout. This case study looks at how the US fast food giant leveraged Taplytics to enable mobile commerce and reduce customer payment option complaints.

23/10/2017  |  Full story...

Running ads in Instagram Stories in addition to mobile video ads in Instagram and Facebook News Feed helped the skincare brand SK-II achieve an incremental 13-points of ad recall.

11/10/2017  |  Full story...

Beauty brand Le Petit Marseillais recently launched its new range of shower gels, Les P’tits Bonheurs. With the product’s ability to appeal to the senses, Johnson & Johnson France invested heavily in immersive video content to support the launch and create awareness. This case study looks at how a smart search and YouTube campaign saw a 21% improvement in cost per unique user.

11/10/2017  |  Full story...

Leveraging the popularity of the Harley Quinn costume during 2016, Simple showed tweeters how easy it is to remove all the Halloween makeup with their product.

03/10/2017  |  Full story...

For Halloween 2014, Cinemagoers at the Odeon Bayswater in London were given a shock in the venue's toilets as their appearances in mirrors were morphed to look like a Halloween clown. This case study looks at how Pepsi Max made smart use of augmented reality and social media to get the most out of a scary stunt.

03/10/2017  |  Full story...

Whiskas wanted to expand its influence to the kitten category, so its agency partners produced a one-of-a-kind YouTube series, with data informing every step of development. The campaign drove 39m total views and a 47% lift in ad recall for Whiskas.

07/09/2017  |  Full story...

No two Cheetos snacks are alike, Pepsico decided to turn its cheesy snack into a piece of art. This case study looks at how the FMCG giant user user generated content and social media in a fun and engaging way to boost brand engagement.

Cheetos Museum from Kristin Graham on Vimeo.

06/09/2017  |  Full story...

In 2016, pencil brand Faber launched an app using augmented reality, as part of their sustainability project. This case study looks at how the app became the most downloaded educational app at AppStore Brasil.

The Never-Ending Forest APP from Pablo Manzotti on Vimeo.

08/08/2017  |  Full story...

Snickers teamed up with 7/11 for an interactive campaign which saw prices of the brand's flagship chocolate bar lower when the internet got angry.

Snickers Hungerithm from Jackson Harper on Vimeo.

08/08/2017  |  Full story...