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Fmcg Digital Marketing case studies: we currently have 380.
Any agency or media owner can submit case studies to our team and these 380 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.
Content marketing case study: Paddle Pop digital webisodes boost ice cream sales by 43%
Unilever's Indonesian ice cream brand Paddle Pop created a new kids entertainment franchise based around its mascot. This case study looks at how the cross media marketing campaign boosted sales up to 43% in some territories.
MAX/Paddle Pop 2012 from sangsara on Vimeo.
25/04/2014 | Full story...
Taco Bell uses Snapchat for Doritos Locos launch
In April 2014, Taco Bell Premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app.
22/04/2014 | Full story...
Evian baby takes on Spider-Man with SnapChat teaser
Evian has continued its hugely successful dancing babies series with a new ad featuring Spider-Man, as the new superhero movie hits the cinemas. Evian’s social media agency We Are Social create buzz around the video with glimpses of the ad sent to the brand’s Snapchat followers on Saturday 21 March. Laurence Foucher, the global digital manager for Evian, said of the decision to introduce the ad on Snapchat: "Snapchat’s ephemeral nature is perfect for sending teasers to build excitement, which makes it the perfect platform to preview our next campaign."
14/04/2014 | Full story...
April Fools' round-up: HTC’s Gluuv, Vegemite Energy drink and Google’s Pokemon challenge
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from this year's batch for your viewing pleasure…
11/04/2014 | Full story...
Crème Egg shifts spend from TV to Facebook and increases sales 7%
Mondelez increased Crème Egg sales by switching ad spend from TV to Facebook. This case study looks at how a seasonal social media campaign that invited people to ‘Have a fling with Crème Egg’ on Facebook, created a long series of one-off posts that fed into an overall narrative across the three months- increasing sales by 7% as a result.
07/04/2014 | Full story...
Facebook case study: How Nilla Wafers beat Oreo for brand engagement
Mondelez recently used Facebook to reinvigorate its Nilla Wafers brand and boost sales. A study showed Nilla Wafers sales increased 9% in test market locations among consumers who saw Facebook ads versus a control group of consumers over the course of a five-month campaign. The Facebook ad campaign for Nilla Wafers also was able to reach 11.3 million households through 190 million total impressions (16.8 impressions per household).
04/04/2014 | Full story...
Aliens invade bus shelter for Pepsi Max stunt
London commuters witnessed alien invasions, escaped tigers and giant tentacles emerging from a bus stop window, as part of this new video campaign from Pepsi Max. This case study looks at how the drinks brand generated 5 million YouTube views in a fortnight from a single YouTube upload (and some digital effects trickery)...
02/04/2014 | Full story...
SnapChat marketing case study: McDonalds hires LeBron James for mobile 'story'
In March 2014, McDonald’s became the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app. This case study looks at how the fast-food brand generated thousands of new followers within hours of announcing the stunt.
02/04/2014 | Full story...
Social media case study: Sweet brand creates consumer community for just $87
Astra Sweets used an on-pack promotion rewarding customers for sharing how they enjoy the company’s Frisia brand Mini Marshmallows. This case study looks at how the Belgian sweet brand created a brand community of 371 consumers for just $87 (including packaging costs).
25/03/2014 | Full story...
Video case study: How Jamie Oliver’s YouTube channel got 600,000 subscribers
For years, Jamie Oliver’s Food Tube channel on YouTube had low engagement and flat subscriber numbers. This case study looks at how the team behind the channel created online buzz and interactive elements (including the chance to slap the celebrity chef himself) to help it become one of YouTube’s most successful food channels with 1.8 million monthly views.
21/03/2014 | Full story...
Spotify and Instagram marketing: Samuel Adams puts mobile first for new beer brand
Beer brand Samuel Adams has put mobile at the centre of its latest ‘Cold Snap’ seasonal brew, using games, ads, Instagram, Spotify and Facebook to promote its launch. The campaign featured audio ads on Spotify’s iPhone application with the brand’s “For the Love of Beer” slogan. The ads promote Cold Snap and consumers are encouraged to learn more about the beer by clicking though a full-page ad. The beer brand is also leveraging Instagram to promote Cold Snap through the hashtag #SamAdamsBeer. Tagged photos are showcased on the site, and clicking on one prompts a new browser window to open.
Brand: Samuel Adams | Sector: Retail | Country: USAl | Objective: brand awareness, consideration and purchase | Format: Viral, Social Media, Music, Instagram, Spotify, Mobile
13/03/2014 | Full story...
Procter and Gamble Winter Olympics ad gets 17m views
Procter & Gamble was the clear winner among sponsors of the 2014 Winter Olympics on YouTube, racking up 27 million views through the first week of the Games with videos including "Pick Them Back Up," which depicts the journey mothers and children go though on their way to sporting success.
Brand: P&G | Sector: FMCG | Country: Global | Objective: brand awareness, consideration and purchase | Format: Viral, Social Media, YouTube, Video
05/03/2014 | Full story...
Social media case study: Garnier hijacks photoshop craze in China
China is a lucrative market, but how can brands get themselves noticed on social media? This case study looks at how beauty brand Garnier managed to hijack a trending topic on Chinese social media, in order to maximize their product visibility with a very limited media budget.
Watch this video case study below:
Brand: Garnier | Sector: Health and Beauty | Country: China | Objective: brand awareness, consideration and purchase | Agency/ Partner: Fred & Farid Shanghai | Format: Viral, Social Media, Weibo
28/02/2014 | Full story...
Toblerone boosts sales 132% with national ‘Thank You’ day
Kraft Foods worked communications partner GeiserMaclang to create a ‘national thank you day’ in the Philippines to promote its Tobelerone confectionery brand. The campaign was a huge success which can be proved from the fact that official website generated nearly 500,000 hits and the Toblerone sales escalated 132%.
Brand: Toblerone | Sector: Food | Country: Philippines | Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral
20/02/2014 | Full story...
Head and Shoulders dandruff stunt gets half a million views
To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men on a blind date with a lady (played by an actress) who has really bad dandruff. The campaign has attracted over 500,000 YouTube views so far, and has been featured in local media, including a talk show.
Brand: Head & Shoulders Sector: FMCG, Health and Beauty | Agency/Partner: Saatchi & Saatchi | Country: Philippines | Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral
20/02/2014 | Full story...
Hobgoblin uses Twitter and Google Maps to connect drinkers around the globe
Bottled ale maker Hobgoblin has launched a Twitter and Google Maps mash-up to connect beer aficionados around the world. The move coincides with the growing popularity of craft beer and real ale among younger, tech-aware demographics. The application uses the Twitter API, enabling anyone enjoying a Hobgoblin beer to literally put themselves on the map, by simply publishing a geolocation-tagged tweet featuring the hashtag #Goblineers.
Brand: Hobgoblin | Sector: Food and Beverage, Alcohol | Country: UK | Objective: brand awareness, consideration and purchase | Format: Social, Twitter, Mobile
12/02/2014 | Full story...
Search case study: LED Hut revamps site search to boost international appeal (and double sales)
LED lighting provider LED Hut worked with site search firm SLI to drive relevant search results to its base of international customers. This case study looks at how the firm achieved a search convert at a rate 200% higher and spend double the amount in comparison to the site average.
Brand: LED Hut | Sector: FMCG, Consumer technology | Country: UK | Objective: brand awareness, consideration and purchase | Format: Search, Design
12/02/2014 | Full story...
Old Spice returns with ‘intervention’ prank websites
Old Spice has become famous for pioneering viral video ads, and its latest campaign sees the return of Isaiah Mustafa in a series of prank ads that look set to get consumers sharing in droves. Old Spice has designed 9 spoof pages advertising rather vain products, ranging from a muscle shirt that shapes flab into toned abs and a gold Bluetooth headset, which slowly morph into a video ‘intervention’ from Mustafa.
Brand: Old Spice | Sector: Health and Beauty, FMCG| Country: Global | Objective: brand awareness, consideration and purchase | Format: Social, Email, Video, Viral
11/02/2014 | Full story...
Axe gets serious with ‘Make Love Not War’ video
In a surprise move, Axe has ditched its playboy image with a serious message for this year’s Super Bowl commercial slot to push its new ‘Peace’ fragrance.The brand, often known for inciting controversy in the gender wars, has issued a new 30-second Super Bowl spot—using the old 60s slogan "Make love. Not war" to push its latest product range. The "Make love. Not war" slogan appears at the end, along with the logo of the Peace One Day organization, which is a partner of the campaign. (Axe is giving $250,000 to the group and promoting it on its website and Facebook.) The hashtag is #KissForPeace.
Watch the extended ‘Call to Arms’ ad below:
Brand: Axe/ Lynx/Unilever | Sector: FMCG, Healthcare | Country: Global | Agency/Partner: BBH London / Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral
11/02/2014 | Full story...
Social case study: Lays expands ‘Do Us A Flavour’ into year-long social media campaign
Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.
Watch this case study from last year’s US campaign:
Brand: Lays/ Walkers/ PepsiCo | Sector: FMCG, Food | Country: US and UK | Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral, social, Mobile
22/01/2014 | Full story...
Case study: Jelly Belly boosts conversions 33% with site search
This case study highlights how confectionery firm Jelly Belly used SLI Systems to improve its user experience and profitability. By optimising site search and SEO, SLI helped Jelly Belly see a 33% increase in site conversions and a 10% increase in average order value. By using SLI’s customised search results pages and adding those links to email campaigns, Jelly Belly realised an 85% better open rate for emails.
Brand: Jelly Belly | Sector: FMCG, Food | Country: Global | Agency/Partner: SLI Systems | Objective: brand awareness, consideration and purchase | Format: Search
17/01/2014 | Full story...
Video case study: Fyffes turns bananas into comic strips
With the help of an innovative laser-print technique, Fyffes managed to print six different comics on banana skins. This case study looks at how the fruit brand managed to get kids to ditch sweets for bananas.
Brand: Ffyfes | Sector: Food | Country: Global | Objective: brand awareness, consideration and purchase | Format: Video, YouTube
08/01/2014 | Full story...
Persil targets digital mums with ‘mighty’ personalised stories for kids
In September 2013, Persil worked with TMW to support the launch of its new ‘Small and Mighty’ range. To support the launch of the new Persil created ‘Be Mighty’, a digital campaign featuring a series of animated and interactive online story books for children. This case study looks at how the detergent brand made smart use of its brand image and target audience to come up with a cutting edge digital campaign that delivered a lasting impact on consumers.
Brand: Persil | Sector: FMCG, Household, Electronics | Country: UK | Objective: brand awareness, consideration and purchase | Format: Social, Mobile, Video, Content
27/11/2013 | Full story...
Cheetos teams with Google Street View for virtual Halloween ‘tricks’
To keep up with the US tradition of toilet papering your house on Halloween, snack brand Cheetos teamed with Google maps and Street View to recreate the experience online (without risking vandalism charges). The app works by letting users enter a chosen address and creating a toilet paper "bombing" experience using Google Earth and Google Streetview. Users can then share the results via social media. Of course, the site has to come with a warning that Cheetos doesn't condone actual toilet-papering... only the digital kind.
Brand: Cheetos, Frito-Lays | Sector: FMCG, Food and Beverages | Country: US | Partner/agency: Goodby, Silverstein & Partners | Objective: brand awareness, consideration and purchase | Format: YouTube, Social Media, Video, Google Maps
06/11/2013 | Full story...
Video case study: Pepsi Max gets 40m YouTube views with ‘Uncle Drew’ basketball star
Pepsi is running a YouTube series capturing the life of an old man with seemingly supernatural basketball skills, attracting nearly 40 million views with brand engagement that extends far beyond a 30-second TV commercial.
Brand: Pepsi Max | Sector: FMCG, Food and Beverages | Country: US | Partner/agency: The Marketing Arm | Objective: brand awareness, consideration and purchase | Format: YouTube, Social Media, Video
06/11/2013 | Full story...
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