- Submitting a case study? Email CaseStudies@DigitalTrainingAcademy.com
- Booking a course? Email Tutors@DigitalTrainingAcademy.com or call +44 (0)20 7244 9661
- Apply for a training needs assessment
Digital marketing industry case study library
Browse case studies by topic
Case studies library
- Case studies
- - Advertising
- - Ecommerce
- - Healthcare and pharmaceutical
- - Mobile marketing
- - Search
- - Social media
- - Sport
- - Travel
- - Viral
- - YouTube
- All other case studies
- Daily digital marketing news
Training services
- In-company training
- Executive coaching
- Marketing courses
- Current participants
- Graduate services
- About us
- Case study library
Consultancy and research
Fmcg Digital Marketing case studies: we currently have 380.
Any agency or media owner can submit case studies to our team and these 380 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.
Milka Poland offers 'last square' on Facebook
The popular confectionery brand used Facebook video and carousel ads to create an emotional bond with chocolate lovers, with mouth-watering results.
31/12/2015 | Full story...
Social influencer case study: #CadburyCraveyard brings old bars back from the dead
For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.
Tweet ‘Marble’ + #CadburyCraveyard & you could unwrap one of 100 resurrected bars! T&Cs https://t.co/DWLQoghFiY pic.twitter.com/ojlIzcfMOS
— Cadbury Ireland (@CadburyIreland) October 29, 2015
11/11/2015 | Full story...
Facebook FMCG case study: Flying KFC bucket takes off on Facebook
Restaurant chain KFC made its Flying Bucket stunt go viral with Facebook video ads, reaching millions of people throughout the United Arab Emirates in just one week at a cost per view 5X below benchmark.
29/10/2015 | Full story...
Social mobile case study: Pepsi unites families for Chinese New Year
To mark Chinese New year in 2015, Pepsi started a ‘Bring Happiness Home program’ calling on youngsters to spend more time thinking about their families through self-made videos. The campaign was so successful it generated more than 1.2 billion views during the festive season.
28/10/2015 | Full story...
Digital marketing case study: How MAC cosmetics identified wasted impressions and increased conversions with Facebook’s Atlas tool
Digital ad campaigns which rely on cookies for ad targeting can often produce misleading results, wasted impressions and missed conversions. For the launch of MAC’s new eye shadow line, the cosmetics brand used Facebook’s Atlas tool for people based marketing to improve ad targeting.
22/10/2015 | Full story...
Mobile marketing case study: How Colgate spread a million smiles with its mobile campaign
When Colgate India discovered that 47% of the total population in India had never visited a dentist, they decided to launch a nationwide oral health awareness campaign - Oral Health Month. The programme offered free in-clinic dental check-ups, and to boost awareness Colgate launched the “Spreading a million smiles with a mobile” campaign.
15/10/2015 | Full story...
Content marketing case study: How Barbie targeted millennial parents with new digital ad
Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents.
15/10/2015 | Full story...
Social media marketing case study: How Clinique targeted millennials with their #FaceForward campaign on Tumblr
Clinique boosted its influence among young women by taking its #FaceForward campaign to Tumblr.
07/10/2015 | Full story...
Instagram case study: Maybelline mobile product demos boosts sales
Maybelline New York used Instagram to raise the profile of eyebrow cosmetics in Australia, increase brand awareness, message association and product sales. Aurelie de Cremiers Marketing Director, Maybelline New York 16pt 3pt lift in brand awareness lift in message association 2.4x uplift on Maybelline Brow sales.
01/10/2015 | Full story...
OMO ‘Fast Maths’ app educates South African kids
South Africa may have one of the lowest maths literacy rates in the world, but it’s up there when it comes to tech literacy – the market boasts 86% mobile penetration. Using the latter to boost the former seemed a good opportunity – and laundry brand OMO, with a stated purpose of unlocking human potential – was in a good place to make it happen.
23/09/2015 | Full story...
Taco Bell social media ‘Blackout’ drives record app sign-ups
With every major brand trying to make the most noise in social spaces, how do you get people to notice something new? Taco Bell decided to stop making noise altogether. This case study looks at how the US fast food brand shut down its social media accounts to generate hype around its app- driving a huge number of subscribers and making number 22 in the iOS App Store in the process.
23/09/2015 | Full story...
Instagram case study: KFC parodies rich lifestyle with #LittleMoneyBigFun
To launch their cheapest-ever meal, KFC Romania aimed to prove that you don’t need lots of money to have lots of fun. The fast food brand parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges fans to pick famous rich kids Instagram photos, and upload your own side-by-side version.
16/09/2015 | Full story...
Paid search case study: Snickers Google misspellings
In order to build on the success of Snickers’ “You’re Not You When You’re Hungry” campaign, the popular chocolate brand created an original search campaign based around misspelled words. The campaign capitalized on an existing digital behavior, misspelling words, and played on this to imply that users were so hungry they can’t even spell properly.
11/09/2015 | Full story...
Facebook case study: German biscuit maker connects to younger audience
Germany’s famous biscuit-maker used Facebook mobile to build new emotional connection with a younger audience, reposition its brand in everyday life and achieve great sales results on just 6% of its media budget.
03/09/2015 | Full story...
Social media fail: McDonald's refuses Burger King truce in ‘McWhopper for peace’ bid
In a novel marketing stunt, Burger King invited McDonald's to put aside rivalries for just one day, and make a 'McWhopper' for World Peace Day. But all did not go to plan as its larger rival refused to bite the bait…
27/08/2015 | Full story...
Instagram case study: Philadephia gets 41% uplift in Christmas sales with party push
Philadelphia was one of the first brands in Australia to use Instagram advertising. The campaign captured the attention of foodies and achieved a lift in key brand metrics as well as product sales.
27/08/2015 | Full story...
Instagram case study: L'Oreal exceeds brand recall with winter camapign
L’Oréal Paris ran a winter-themed ad campaign on Instagram in Canada to raise awareness and tell their story. In bold, vividly colored photographs the campaign helped increase both recommendations and ad recall with the cosmetic company’s target audience.
27/08/2015 | Full story...
Search marketing case study: Kleenex boosts sales 40% using Google flu data
How do you use Google to tell when someone will catch a cold? This innovative search marketing campaign from Kleenex used keyword data to pinpoint cities nationally with flu outbreaks in real time, boosting tissue sales 40% with a little help from Doctor Google…
19/08/2015 | Full story...
Video case study: How Dermablend increased brand awareness at the Zero Moment Of Truth (ZMOT)
In 2011 professional make-up brand Dermablend’s video of tattooed model Rick Genest went viral as the video showed Genest appearing to scrub away his skin (actually a Dermablend cover up) to reveal his skeletal tattoos underneath. Dermablend capitalised on a viral video it produced when it worked with Google to take the video to the Zero Moment Of Truth (ZMOT) and create a YouTube masthead campaign.
05/08/2015 | Full story...
Video case study: Lotus invites strangers for ‘blind coffee’ dates
In a social experiment, Lotus Bakeries paired random people up for coffee meetings. This case study looks at how the ad achieved a 54% growth in Facebook fans with a 92% increase in brand interations.
30/07/2015 | Full story...
Social media marketing case study: Eau Thermale Avène increases its share of voice by 1800%
Eau Thermale Avène is a leading global derma-cosmetic skincare brand dedicated to sensitive skin. Recommended by the likes of GPs, dermatologists, pharmacists and skin experts, Avène products promote the unique therapeutic properties of their thermal spring water in soothing conditions of atopic dermatitis, psoriasis, eczema and burns. This case study looks at how Greenlight’s campaign for Eau Thermale Avène drove two million social impressions within three months.
23/07/2015 | Full story...
M-commerce case study: How GHD used paid search to optimise its mobile website
This case study looks at how media agency Greenlight worked with GHD, a hair care manufacturer, to implement a mobile strategy to achieve year on year growth in net revenue.
23/07/2015 | Full story...
Snapchat case study: Candy brand Sour Patch Kids have a sweet year on Snapchat
Mondelez’s Sour Patch Kids launched on Snapchat partnering with Vine Star Logan Paul to market directly to teens. This case study looks at how the sweet brand used a popular new communication plaform to get 120,000 new followers on the channel.
22/07/2015 | Full story...
Crisis management case study: Nestlé’s Maggi noodles banned in India
At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. This case study looks at how the situation developed, and how Nestlé reacted and managed the situation using multiple digital channels.
16/07/2015 | Full story...
Display ad case study: Heineken inspires adventure with page takeovers
Heineken used PageSkin Plus to promote their Cities of the World campaign in Hong Kong. This case study looks at how the beer brand achieved 75.98 second average PageSkin dwell time with a smart page takeover ad.
15/07/2015 | Full story...
Case study topics
- 1upSearch
- 20th Century Fox
- 3
- AA
- Adidas
- advertising
- advertising creative
- advertising spend
- Africa
- AIS
- AKQA
- All Nippon Airways
- analytics
- Android
- apps
- Argentina
- Army
- Asda
- Asia
- Audible
- augmented reality
- Australia
- Autobytel
- automotive
- Avis
- Axe
- banners
- Bayer Healthcare
- BBC
- behavioural targeting
- Belgium
- Ben and Jerrys
- Betfair
- Big Picture
- Blendtec
- Blink TV
- blogging
- BMW
- Bookstart
- brand awareness
- brand equity and positioning
- Brandcast Media
- Brazil
- British Airways
- British Gas
- Bruno
- Burberry
- Burger King
- Buzzfeed
- Cadburys
- Cambria Automobiles
- Canada
- Cannes Lions
- Cannon
- Carling
- Carlson
- CBI
- celebrity marketing
- Centrica
- Channel 4
- charity
- Chemistry UK
- Chile
- China
- click through
- clothing
- Coca Cola
- Colgate
- Columbia
- Compass Interactive
- consumer electronics
- consumer insight
- content marketing
- Creative Lynx
- Crispin Porter and Bogusky
- CRM eCRM and email marketing
- Croatia
- cut through
- Cyprus
- Denmark
- design
- Diageo
- digital companies
- Digital Intelligence
- digital marketing
- Digital Marketing Case Study
- Digital Training Academy
- digital trends
- direct response
- directory
- Dove
- driving traffic
- DTI
- Dynamic Logic
- easyJet
- ecommerce
- eDetail
- education
- EE
- Egypt
- EMEA
- Emirates
- energy
- engagement
- entertainment
- environment
- Europe
- experiential marketing
- Festival
- Fiat
- film
- finance
- Finland
- Fish4jobs
- FitchLive
- Flickr
- FMCG digital marketing
- Ford
- France
- French Connection
- Friends of the Earth
- FuturAd
- g8wave
- gaming and gamification
- Germany
- Gjensidige
- global
- glue London
- Golden Pages
- Google AdWords
- government
- Greece
- Greenlight
- GSK
- H and M clothing
- Habitat
- Halesway
- Handbag
- healthcare and pharmaceutical
- Heineken
- Heinz
- Hewlett Packard
- Hong Kong
- Hong Kong Tourist Board
- Incentivated
- increasing conversion
- India
- Indonesia
- ING
- Inside Mobile
- insurance
- integrated marketing
- interactive media
- Israel
- Italy
- Jaguar
- Janssen Cilag
- Japan
- Johnhson and Johnson
- Johnnie Walker
- JVST
- KDDI
- Kelloggs
- KFC
- Kimberly Clark
- Kleenex
- Kraft
- Kwik Fit
- Lacta
- Langland
- lead generation
- LEGO
- Levis Jeans
- LG
- Life chats
- Lionsgate
- Lipton
- local
- LOreal
- luxury
- Lycos
- M and C Saatchi
- MacMillan
- magazine
- Malaysia
- marketing
- Marketing Evolution
- marketing fails
- Mars
- Mazda
- McDonalds
- Mediacom
- MediaMInd
- Mentos
- Mexico
- Microsoft
- Middle East
- MMA
- mobile marketing
- Monarch
- Mondelez
- Motorola
- MSN
- music
- Nestle
- Netherlands
- NetSupport
- Netthink ES
- New Zealand
- Nike
- Nivea
- Nokia
- Norway
- Norwich and Peterborough
- Nutella
- OgilvyOne
- Oi Media
- online advertising
- online forum
- online media
- online radio
- Oodle
- Oracle
- Oreos
- Outdoor
- Palm
- pay per click advertising
- Pedigree
- Pepsi
- Periscope
- Philippines
- Pixelpusher
- Plumbworld
- podcasting
- Poland
- portal
- Portugal
- Procter and Gamble
- Profero
- publishing strategy
- purchase intent
- Qatar Airways
- QR codes
- R GA
- Radisson Edwardian Hotels
- Random42
- Reckitt Benkiser
- recruitment
- RedEye
- Reebok
- reputation management
- retail
- Revels
- rich media
- Rocksound
- Romania
- Royal Marines
- Russia
- Saatchi and Saatchi
- Sainsburys
- Samsung
- Saw V
- Schering Plough
- Schroders
- search
- search engine optimisation
- security
- Sephora
- Shell
- Singapore
- Skive Creative
- Skype
- Slovakia
- SnapChat
- Snickers
- social media
- Sonaa
- Sony
- South Africa
- South America
- South Korea
- Spain
- sport
- Sprite
- STA Travel
- Starbucks
- strategy
- Stride
- Sweden
- Switzerland
- Sympatico
- Taglab
- Taiwan
- Talk Talk
- Talk to Frank
- targeting
- TBWA
- technology
- technology and software
- Telecommunications
- Television
- Thailand
- The Body Shop
- Tourism New Zealand
- Toyota
- traffic driving
- Transport for London
- travel and tourism
- trend creation
- Tumblr
- Turkey
- TVL
- UAE
- UK
- Unilever
- Universal Pictures
- Universal Studios
- USA
- uSwitch
- Vaseline
- Vauxhall
- VeriSign
- video
- Vietnam
- Vine
- viral
- Virgin
- Visa
- Vodafone
- Volkswagen
- Volvo
- Warner Breaks
- Warner Bros
- Warner Music
- Webcredible
- William Hill
- Windows
- Windows Live Messenger
- Worth
- Yahoo
- youth marketing
- YouTube