Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 380 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

The makers of a digital highlighter achieved a 12.9X return on ad spend after testing multiple Facebook ad formats in a series of campaigns to identify the most effective ways of reaching prospective customers and driving sales.

23/09/2019  |  Full story...

Amid a recession and decline sales in Brazil, Ruffles developed a mobile augmented reality game and social media campaign to win over teenagers by creating more moments of friendship.

19/09/2019  |  Full story...

A new cold coffee product for Nescafé in the UK ran a brand lift study to discover the most effective targeting strategy and found that its ads in Instagram Stories had achieved a 6-point lift in awareness.

19/09/2019  |  Full story...

Czech food wholesaler Amplex increased awareness of its ice cream brand by 7 points when it used Facebook video ads to entice people to enter its promotional contest.

02/09/2019  |  Full story...

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonald's.

02/07/2019  |  Full story...

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

02/07/2019  |  Full story...

This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below...

02/07/2019  |  Full story...

Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef. This case study looks at how the US fast food chain helped win the top social prize at Cannes 2019.

02/07/2019  |  Full story...

Premium burger chain Five Guys is using Looker’s data platform to boost insights and decision making both inside and outside of store locations.

18/09/2018  |  Full story...

Temple Spa doubled mobile revenue after upgrading its ecommerce operation in line with how customers prefer to shop. This case study looks at how the luxury skincare and spa brand worked with ecommerce agency Gene to get a 67% increase in mobile conversion rate over the same period.

14/08/2018  |  Full story...

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

07/06/2018  |  Full story...

Heinz Brazil took Instagram food posts to a new level, with a campaign that actually sent meals pictured on its account to followers.

18/05/2018  |  Full story...

Gordon’s Gin created a campaign that triggered messages to commuters only when their train was delayed. Using telco data combined with engaging messaging, the brand was able to prompt 21% of targeted commuters travelling after 1pm to buy a can of their pre-mixed Gordon’s Gin & Tonic.

13/04/2018  |  Full story...

Mail-order cosmetic company Birchbox used Canvas ads in Instagram Stories to create a smooth audience journey from inspiration to action.

13/04/2018  |  Full story...

OGX tailored its marketing campaigns to reach a larger global audience and quickly optimise local campaigns. This case study looks at how the haircare brand reached over 60% of millennial women in the US, UK, Australia, Germany and Canada.

13/04/2018  |  Full story...

To raise awareness of its yoghurt brand Activia in Italy, Danone used ads in Instagram Stories, reaching 3 million people and increasing purchase intent among its target audience.

13/04/2018  |  Full story...

Is it ok for guys to…be the little spoon? Cry? Wear pink? By studying the questions people ask Google, Unilever’s LYNX saw an opportunity to empower young men to be just who they should be—themselves. LYNX and 72andSunny’s YouTube campaign answered some burning questions and helped redefine what it means to be a man.

10/04/2018  |  Full story...

With bids for channel and device-attribution attributed values in AdWords, HelloFresh managed to increase conversions by 10%. At the same time, the cost per capita (CPA) was reduced by 6%. Overall, HelloFresh gained a better understanding of the entire customer journey, which is used to optimise budgets, bids, and keywords.

10/04/2018  |  Full story...

Nestle’s Maggi won over a younger audience with a web series about a French Food Tour, hosted on Snapchat. This case study looks at how the cooking seasoning brand reached 2 million people with engaging long-form video content.

16/03/2018  |  Full story...

This summer, Kentucky Fried Chicken followed through with one of its boldest ideas to date: launching its new Zinger fried chicken sandwich into space. KFC looked to complement the stunt with a campaign that would generate awareness for the Zinger sandwiches, as well as drive visits to their restaurants among 18 to 34 year olds.

16/03/2018  |  Full story...

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

16/03/2018  |  Full story...

DoubleClick helped L’Oreal to understand the entire customer journey across all publishers and channels

15/03/2018  |  Full story...

Dulux wanted to understand the true impact of AdWords in driving people to physical stores. This case study looks at how the paint retailer used Google AdWords to boost return on investment.

15/03/2018  |  Full story...

Unilever margarine brand Rama used Facebook for the first time for a campaign to relaunch its brand in South Africa, and successfully increased ad recall by 20 points.

07/03/2018  |  Full story...

Johnson & Johnson’s mouthwash brand Listerine used Facebook video ads to drive education and awareness about the benefits of mouthwash and its new miswak formula during the Ramadan period.

07/03/2018  |  Full story...